Product Management Marketing: Dekker's Product Marketing MBA

Product Management Marketing: Dekker's Product Marketing MBA, available at $84.99, has an average rating of 4.6, with 458 lectures, 74 quizzes, based on 3294 reviews, and has 48052 subscribers.

You will learn about Potentially Get Hired As A Product Marketing Manager Product Management How To Launch A New Product Market research Branding Product marketing strategy Product Marketing Psychology Marketing & Lead Generation & So Much More! This course is ideal for individuals who are Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k It is particularly useful for Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k.

Enroll now: Product Management Marketing: Dekker's Product Marketing MBA

Summary

Title: Product Management Marketing: Dekker's Product Marketing MBA

Price: $84.99

Average Rating: 4.6

Number of Lectures: 458

Number of Quizzes: 74

Number of Published Lectures: 418

Number of Published Quizzes: 74

Number of Curriculum Items: 532

Number of Published Curriculum Objects: 492

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Potentially Get Hired As A Product Marketing Manager
Product Management
How To Launch A New Product
Market research
Branding
Product marketing strategy
Product Marketing Psychology
Marketing & Lead Generation
& So Much More!

Who Should Attend

Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k

Target Audiences

Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k

Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA…

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.

New!Free access to the top-rated book Become a Product Marketing Manager(PDF version)
New!Product Marketing Calendar Template (Excel)
Templates (MS Word): 1-Page Product Marketing Plan + 1-Page Competitive Analysis Template
Marketing strategy, tactics, and execution for outbound product management (customer acquisition)
Preparation for a six-figure product marketing management position
Day-to-day operational skills
Advanced MBA level product marketing for product management
Hard skills in quantitative marketing analytics & software
Soft skills to succeed in the office and get promoted in product management & product marketing
Product owner marketing & customer acquisition
MBA level marketing management for product managers & product marketing managers
Business management skills

Product Management Marketing Course Content

Product marketing strategy & planning
Lead generation & customer acquisition (outbound product management)
How to go big with product marketing management
Product messaging
Key skills such as calendar management
Sizing markets & demand
Product marketing research
Investor marketing
Sales enablement
Product marketing career & education
Advanced B2B marketing
Product led growth
Advertising
Product marketing analytics
Soft skills
Chief Marketing Officer skills
Leadership & people management
Growth
Branding

Product Marketing Management Training
Chief Marketing Officer Training
Outbound Product Management Training

About Your Instructor

Product Marketing Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Marketing & Management Education

• MBA in Marketing from Northwestern University – Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master’s and bachelor’s-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary’s University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Product Manager Marketing Skills

Akash Mandal

“Love the details and the book interpretations in this course. Will help me break the wheel and stand out as a top 1% PMM.”

Pei-Chyi Hung

“This course is amazing and it truly deepens my understanding of product marketing. I love that the courses aren’t just pulling numbers from thin air, it actually shows data to back their tactics up. Also, lots of the courses out there talk about high-level marketing strategy, while startup SaaS marketers often have to also know how to execute the strategy as they may be solo marketers in the company. For example, a very hands-on approach to doing ABM on LinkedIn + the software/tools marketers can use are very helpful in the module about ABM marketing. Last but not the least, Dekker introduced many good books (some academic, some easier to read) on the subject matter. I gave 4.5 stars because I figured that the content of each module can be reorganized to be more on-topic (some are a bit repetitive, but I understand that repetition is important in marketing 🙂 ). It would also be great if more SaaS-specific examples can be provided, especially on the topic of PMM’s role in leading product launches, feature updates, etc.”

Covenant Chimnonso

“This course has provided me with a different, more advanced view of Product Marketing leadership and a more general view to approaching marketing generally. In addition to learning how to think around Product Marketing research and execution, this course has provided relevant insights that I believe will help me make better decisions with regards to other aspects of marketing like growth, branding, leadership and business intelligence.”

Rahul B.

“This is an amazing crash course on Product Marketing and tasks as a PMM! I’m so used to superficial information in courses these days but this is jam-packed with pro tips and topics I didn’t even think I knew I needed. With worksheets and an active Q&A section, I highly recommend this. I got it to prep for a PMM role, so I could take stock of what skills I had and what I needed to learn and this comprehensive overview helps with just that!”

Jodi-Ann Moore

“This course is amazing at preparing me for a PM/PMM role. I was super nervous about stepping into this role for a new job even though I have a master of science in marketing, but this course has helped me recall some important concepts as well as put together some great touch points for interviews and for what to do once I start my new job.”

Course Curriculum

Chapter 1: Product Marketing Strategy & Planning

Lecture 1: Introduction to Become a Product Marketing Manager Course

Lecture 2: Content Overview

Lecture 3: 1-Page Product Marketing Plan + FREE BOOK!

Lecture 4: RED Marketing

Lecture 5: Profit

Lecture 6: Key B2B Marketing Notes

Lecture 7: Budgeting

Lecture 8: Product Marketing Case Study: Why the Shure SM7B wins even though it's inferior

Lecture 9: Product Positioning Mistakes

Lecture 10: Default Product Positioning

Lecture 11: Dyson Product Marketing Example

Lecture 12: The Big Mistake in B2B Product Marketing that People Keep Making

Lecture 13: PART 1 : Competitive Analysis

Lecture 14: PART 2 : Competitive Analysis

Lecture 15: PART 3: Competitive Analysis – Customer Captivity

Lecture 16: PART 4 : Competitive Analysis – Marketing Strategy & Tactics

Lecture 17: Product Marketing Competition Case Study – Key Lights

Lecture 18: SaaS Positioning Worksheet – Part A

Lecture 19: SaaS Positioning Worksheet – Part B

Lecture 20: Brand Marketing Introduction

Lecture 21: Notes from Byron Sharp

Lecture 22: Product Marketing Case Study: Screenpal Software

Lecture 23: 1-Page Competitive Analysis Template Walk-through

Lecture 24: Very Important Notes on Competitive Advantage

Lecture 25: 7 Big Product Marketing Mistakes

Lecture 26: Product differentiation and positioning are easily copied

Lecture 27: History of Product Marketing

Lecture 28: Why PMMs Need to Understand Marcom

Lecture 29: Managing Cannibalization

Lecture 30: Product lifecycle decisions

Lecture 31: How Brands Grow – Part 1

Lecture 32: 7 Rules for Brand Growth

Lecture 33: Marketing Laws

Lecture 34: Differentiation vs Distinctiveness

Lecture 35: Nike Example: Big Product Marketing Mistake

Lecture 36: AI in Product Marketing is Nothing New

Chapter 2: Proven Methods for Lead Generation & Customer/User Acquisition

Lecture 1: Pipeline A

Lecture 2: Pipeline B

Lecture 3: Pipeline C

Lecture 4: Your List A

Lecture 5: Your List B

Lecture 6: Your List C

Lecture 7: Your List D

Lecture 8: Your List E

Lecture 9: Your List F

Lecture 10: Your List G

Lecture 11: Stop Marketing Your Product

Lecture 12: Note on "Stop Marketing Your Product"

Lecture 13: Latch onto Larger Companies

Lecture 14: Latch onto Larger Companies B

Lecture 15: Customer Journey 1

Lecture 16: Customer Journey 2

Lecture 17: Customer Journey 3

Lecture 18: Direct Mail

Lecture 19: Viral Content

Lecture 20: Influencers 1

Lecture 21: 20) Influencers 2

Lecture 22: Hard Offer 1

Lecture 23: Harder Offer 2

Lecture 24: Promote Your Hard Offer through Facebook Advertising

Lecture 25: Content Syndication

Lecture 26: Cold Calls that Are Actually Warm Calls

Lecture 27: Email 1

Lecture 28: Email 2

Lecture 29: 7 Secrets to Acquire Tons of Software Customers Quickly

Lecture 30: Anti Detect Browsers

Chapter 3: Digital Product Marketing Strategy

Lecture 1: Digital Product Marketing Strategy

Lecture 2: Where to Start with Digital Marketing

Lecture 3: 5 Advanced Digital Marketing Tips

Lecture 4: Digital Marketing Plan Template

Lecture 5: Digital Marketing with Video Interviews

Lecture 6: 2 Types of Digital Marketing

Chapter 4: Combining Direct & Brand Marketing

Lecture 1: Convergence 1

Lecture 2: Convergence 2

Lecture 3: Convergence 3

Lecture 4: 3 Steps to Brand Marketing

Chapter 5: Go Big or Go Back to Selling Services

Lecture 1: Product Marketing vs. Service Marketing

Lecture 2: Going Big (LinkedIn Targeting Example)

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Jyra Galosmo
Teaching Assistant

Rating Distribution

1 stars: 39 votes
2 stars: 57 votes
3 stars: 385 votes
4 stars: 1165 votes
5 stars: 1648 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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