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Product Management Masterclass – Product Strategy Creation

Marketing

Rating4.6
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Product Management Masterclass – Product Strategy Creation, available at $44.99, has an average rating of 4.55, with 69 lectures, based on 114 reviews, and has 1233 subscribers.

You will learn about 1. Product Strategy Benefits – Understand why a Product Strategy is needed and what its key components are. 2. Product Vision – Learn how to create a compelling vision for your product. 3. Market Research – Learn which markets to enter and which to avoid by applying a market attractiveness analysis. 4. Business Design Modeling – Learn how to create a winning product strategy by applying techniques from the world of business design 5. Service Design – Learn what features to include in your product by applying service design techniques 6. Go-2-Market – Learn how to launch your new product using a marketing plan. 7. Monitoring – Learn what to monitor when launching a new product strategy 8. Project – Apply your knowledge and skills in a concrete use case that you build up throughout the course This course is ideal for individuals who are Beginner and experienced product managers or Beginner and experienced product owners or Beginner and experienced marketeers or Beginner and experienced consultants or Entrepreneurs managing their business and their products within it or All professionals that are involved in the creation of new product offerings It is particularly useful for Beginner and experienced product managers or Beginner and experienced product owners or Beginner and experienced marketeers or Beginner and experienced consultants or Entrepreneurs managing their business and their products within it or All professionals that are involved in the creation of new product offerings.

Enroll now: Product Management Masterclass – Product Strategy Creation

Summary

Title: Product Management Masterclass – Product Strategy Creation

Price: $44.99

Average Rating: 4.55

Number of Lectures: 69

Number of Published Lectures: 69

Number of Curriculum Items: 75

Number of Published Curriculum Objects: 75

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

  • 1. Product Strategy Benefits – Understand why a Product Strategy is needed and what its key components are.
  • 2. Product Vision – Learn how to create a compelling vision for your product.
  • 3. Market Research – Learn which markets to enter and which to avoid by applying a market attractiveness analysis.
  • 4. Business Design Modeling – Learn how to create a winning product strategy by applying techniques from the world of business design
  • 5. Service Design – Learn what features to include in your product by applying service design techniques
  • 6. Go-2-Market – Learn how to launch your new product using a marketing plan.
  • 7. Monitoring – Learn what to monitor when launching a new product strategy
  • 8. Project – Apply your knowledge and skills in a concrete use case that you build up throughout the course

Who Should Attend

  • Beginner and experienced product managers
  • Beginner and experienced product owners
  • Beginner and experienced marketeers
  • Beginner and experienced consultants
  • Entrepreneurs managing their business and their products within it
  • All professionals that are involved in the creation of new product offerings

Target Audiences

  • Beginner and experienced product managers
  • Beginner and experienced product owners
  • Beginner and experienced marketeers
  • Beginner and experienced consultants
  • Entrepreneurs managing their business and their products within it
  • All professionals that are involved in the creation of new product offerings

Introduction:

Welcome to the course on product strategy creation, where you’ll discover the secrets to unlocking the full potential of your existing or new products. In today’s competitive marketplace, a well-defined product strategy can make all the difference. Whether you’re an aspiring entrepreneur, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to develop winning strategies.

Why Product Strategy Creation Matters:

Product strategy is the backbone of a successful business, guiding every aspect of your organization’s growth. A well-crafted strategy aligns your goals, resources, and market opportunities, empowering you to make informed decisions and stay ahead of the competition. By mastering the art of product strategy creation, you gain a powerful tool to drive growth, innovate, and achieve success at the level of your product and ultimately at the level of the entire organization.

What You Will Learn:

In our comprehensive course, you’ll delve into the intricacies of product strategy creation and gain practical skills that you can apply immediately. Here’s a glimpse of what you’ll learn:

  • Chapter 1 – Product vision: define a laser sharp product vision that embodies what your product is set out to solve.

  • Chapter 2 – Where to play:define which markets to enter and which to avoid by analyzing market trends, identifying target audiences and their specific needs, evaluating the strengths and weaknesses of your competitors, etc.

  • Chapter 3 – How to win:define how your product is going to win by applying business design on 9 different axis (the customer segments, the value proposition, the customer relationships, the distribution channels, the key activities, the key resources, the key partners, the revenue structure including pricing and the cost structure).

  • Chapter 4 – What to create:define what feature to include in your product by applying service design techniques (user research, define the problem statement, ideate on the solution, prototype and test it). You will also be able to define a product roadmap using prioritization techniques such as KANO and story mapping.

  • Chapter 5 – How to launch:define how to launch your product on the market by following a clear and concise marketing plan. This plan includes the goals, the marketing mix, the selected channels, the content strategy, budget planning, etc.

  • Chapter 6 – What to monitor:define how to monitor your product by looking at 4 different areas being the user, the product, the competition and the industry trends.

Why choose this course?

  1. Expert Instructor: as a manager in one of the largest consulting firms I had the pleasure to guide many product managers and product owner in defining a product strategy for their products. Due to my role as a consultant, I could experience and guide the creation of many different products in a relative short period of time.

  2. Practical approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. The course also has a project that will help you to further cement your knowledge.

  3. Handouts: you will have access to the handouts and other tools and frameworks that you can use in your professional environment.

  4. Available: in case you have questions regarding a specific topic related to the course, you can always contact us and we will make sure to find a solution together!

Convinced? Enroll today!

Are you ready to take your product strategy creation skills to the next level? Enroll in our product strategy creation course now and unlock the secrets to driving business success. Gain the expertise to propel your career to new heights and stay ahead of the competition. Don’t miss this opportunity—enroll today!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: The benefits of creating a product strategy

Lecture 3: Product strategy must-haves

Lecture 4: Key takeaways

Chapter 2: Chapter 1 – Product vision

Lecture 1: Introduction

Lecture 2: Product vision must-haves

Lecture 3: Product vision examples

Lecture 4: Key takeaways

Chapter 3: Chapter 2 – Where to play

Lecture 1: Introduction

Lecture 2: How to conduct an industry health analysis

Lecture 3: What are your thoughts?

Lecture 4: How to conduct a customer analysis

Lecture 5: How to conduct a competition analysis

Lecture 6: How to conduct a supplier analysis

Lecture 7: How to conduct a market trend analysis

Lecture 8: Key takeaways

Chapter 4: Chapter 3 – How to win

Lecture 1: Introduction

Lecture 2: Value proposition & customer segment

Lecture 3: Customer relationships

Lecture 4: Distribution channels

Lecture 5: Key activities

Lecture 6: Key resources

Lecture 7: Key partnerships

Lecture 8: Revenue structure

Lecture 9: Cost structure

Lecture 10: Key takeaways

Lecture 11: Business model overview

Chapter 5: Chapter 4 – What to create

Lecture 1: Introduction

Lecture 2: Service design activity 1 – User research

Lecture 3: Service design activity 2 – Define

Lecture 4: Service design activity 3 – Ideation

Lecture 5: Service design activity 4 – Prototype

Lecture 6: Prototype type- Video prototype

Lecture 7: Prototype type – Concierge prototype

Lecture 8: Prototype type- Wizard of Oz prototype

Lecture 9: Service design activity 5 – Testing

Lecture 10: Product roadmap and MVP

Lecture 11: Prioritization with story mapping

Lecture 12: Prioritization with KANO model

Lecture 13: Service design activity 6 – POC implementation

Lecture 14: Key takeaways

Chapter 6: Chapter 5 – How to launch

Lecture 1: Introduction

Lecture 2: Marketing plan step 1 – Marketing goals

Lecture 3: Marketing plan step 2 – Marketing mix

Lecture 4: Marketing plan step 3 – Marketing channels

Lecture 5: Marketing plan step 4 – Content strategy

Lecture 6: Marketing plan step 5 – Budget planning

Lecture 7: Marketing plan step 6 – Monitoring the plan

Lecture 8: Key takeaways

Chapter 7: Chapter 6 – What to monitor

Lecture 1: Introduction

Lecture 2: Monitoring area 1 – The product

Lecture 3: Monitoring area 2 – The users

Lecture 4: Monitoring area 3 – The competitors

Lecture 5: Case in point – Following competitors

Lecture 6: Monitoring area 4 – The market trends

Lecture 7: Case in point – Following market trends

Lecture 8: Objectives and Key Results (OKRs)

Lecture 9: Creating a product dashboard

Lecture 10: Key takeaways

Chapter 8: Bonus section on elicitation techniques

Lecture 1: Overview of elicitiation techniques

Lecture 2: Elicitation technique – How to conduct interviews

Lecture 3: Elicitation technique – How to conduct observations

Lecture 4: Elicitation technique – How to conduct workshops

Lecture 5: Elicitation technique – How to conduct brainstormings

Lecture 6: Elicitation technique – How to conduct surveys

Lecture 7: Elicitation technique – How to conduct prototyping

Chapter 9: Wrapping up

Lecture 1: Congratulations!

Lecture 2: What are your thoughts?

Lecture 3: Bonus lecture

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 3 votes
  • 3 stars: 7 votes
  • 4 stars: 34 votes
  • 5 stars: 69 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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