Product Marketing: Creating a Marketing Plan

Product Marketing: Creating a Marketing Plan, available at $19.99, has an average rating of 3.9, with 26 lectures, 30 quizzes, based on 29 reviews, and has 289 subscribers.

You will learn about Learn about the basic elements of marketing Understand what goes into a launch plan and on-going or sustaining marketing plan Be able to write a basic marketing and launch plan This course is ideal for individuals who are Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur) or Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist) or Product: Owners, Strategists, Solution, Line, Scientist or Manager: Industry, Portfolio, Program or Business Analysts or Field Marketing It is particularly useful for Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur) or Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist) or Product: Owners, Strategists, Solution, Line, Scientist or Manager: Industry, Portfolio, Program or Business Analysts or Field Marketing.

Enroll now: Product Marketing: Creating a Marketing Plan

Summary

Title: Product Marketing: Creating a Marketing Plan

Price: $19.99

Average Rating: 3.9

Number of Lectures: 26

Number of Quizzes: 30

Number of Published Lectures: 26

Number of Published Quizzes: 30

Number of Curriculum Items: 56

Number of Published Curriculum Objects: 56

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn about the basic elements of marketing
Understand what goes into a launch plan and on-going or sustaining marketing plan
Be able to write a basic marketing and launch plan

Who Should Attend

Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur)
Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist)
Product: Owners, Strategists, Solution, Line, Scientist
Manager: Industry, Portfolio, Program
Business Analysts
Field Marketing

Target Audiences

Leader (Director, VP, Business Unit Manager, Startup, Entrepreneur)
Product Manager and Product Marketing Manager Entry Level (Basic), Intermediate, Advanced (Specialist)
Product: Owners, Strategists, Solution, Line, Scientist
Manager: Industry, Portfolio, Program
Business Analysts
Field Marketing

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:

Foundations
- What is Marketing
- Creating Insanely Great Customers
- Personas
- Differences in Geography, Demographics,
  Bias, Ways of Doing Business and Cultures
Preparation for Planning
- Target Market(s)
- Positioning
Marketing Plan
- Value, Messaging and Messages
- Marketing Strategies, Objectives, Types and Techniques
- Media, Mix and Plan
- Packaging and Bundling
- Marketing Communications
- Channels
- Typical Product Marketing Manager Activities
- Timing, Budget and Schedule/Responsibilities
- Sustaining/Ongoing Marketing Plan and Metrics
The course includes a detailed workbook to be used to create a marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to “get it done” but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Learning Objectives

Lecture 3: Suggested Reading Materials

Lecture 4: About the Exercises: For each lesson

Lecture 5: Inputs to Writing a Marketing Plan

Lecture 6: Outputs from Marketing Plan

Lecture 7: Marketing Principle's Lessons

Chapter 2: Introduction, Definitions, Creating Insanely Great Customers and their Journey

Lecture 1: Introduction Lecture Video (0)

Lecture 2: What is Marketing, Sales, Business Development,Account Management Lecture Video?

Lecture 3: Introduction: Exercise

Lecture 4: Creating Insanely Great Customers Video (2)

Lecture 5: Customer Journey Exercise

Chapter 3: Personas, Differences, Target Markets and Positioning

Lecture 1: Personas Video (3)

Lecture 2: Differences in Geography, Demographics, Bias, Ways of Doing Business, Culture

Lecture 3: Target Markets Video )5)

Lecture 4: Positioning Video (6)

Chapter 4: Values, Messaging, Media, Mix and Plan

Lecture 1: Value Messaging Messages Video (7)

Lecture 2: Marketing Strategies, Objectives, Types and Techniques Video (8)

Lecture 3: Media Mix Plan Video (9)

Chapter 5: Packaging, Bundling, Promotion, Marcom

Lecture 1: Packaging Bundling and Promotions Video (10)

Lecture 2: Marketing Communications Video (11)

Chapter 6: Channels, Product Marketing Manager Activities, Timing, Budget, Schedule

Lecture 1: Channels Video (12)

Lecture 2: Product Marketing Manager Activities Video (13)

Lecture 3: Timing Budget Schedule Video (14)

Chapter 7: Sustaining Marketing

Lecture 1: Sustaining Marketing Plan Metrics Video (15)

Chapter 8: Next Steps

Lecture 1: Conclusion and Next Steps

Instructors

David Fradin
President Spice Catalyst Distinguished Professor IIML Wiley

Rating Distribution

1 stars: 4 votes
2 stars: 3 votes
3 stars: 7 votes
4 stars: 8 votes
5 stars: 7 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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