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Product Marketing Fundamentals: Lead with Customer Empathy

Marketing

Product Marketing Fundamentals: Lead with Customer Empathy, available at $54.99, has an average rating of 4.3, with 21 lectures, based on 140 reviews, and has 484 subscribers.

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You will learn about Build product marketing strategies with a customer-centric approach Get to know your customer by building an Ideal Customer Profile (ICP) Craft nuanced positioning and messaging frameworks that speak to your audience Develop strong relationships with your product, sales, and marketing stakeholders Launch go-to-market motions that will make your product stand out from the rest Measure success using a north star metric This course is ideal for individuals who are Beginner product marketers who are career switchers or recent grads or Current product marketers who are looking to build their core product marketing & go to market skills or Startup founders looking to build product marketing motions in their companies or VC investors trying to understand how product marketing can benefit their companies It is particularly useful for Beginner product marketers who are career switchers or recent grads or Current product marketers who are looking to build their core product marketing & go to market skills or Startup founders looking to build product marketing motions in their companies or VC investors trying to understand how product marketing can benefit their companies.

Enroll now: Product Marketing Fundamentals: Lead with Customer Empathy

Summary

Title: Product Marketing Fundamentals: Lead with Customer Empathy

Price: $54.99

Average Rating: 4.3

Number of Lectures: 21

Number of Published Lectures: 21

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: $64.99

Quality Status: approved

Status: Live

What You Will Learn

  • Build product marketing strategies with a customer-centric approach
  • Get to know your customer by building an Ideal Customer Profile (ICP)
  • Craft nuanced positioning and messaging frameworks that speak to your audience
  • Develop strong relationships with your product, sales, and marketing stakeholders
  • Launch go-to-market motions that will make your product stand out from the rest
  • Measure success using a north star metric

Who Should Attend

  • Beginner product marketers who are career switchers or recent grads
  • Current product marketers who are looking to build their core product marketing & go to market skills
  • Startup founders looking to build product marketing motions in their companies
  • VC investors trying to understand how product marketing can benefit their companies

Target Audiences

  • Beginner product marketers who are career switchers or recent grads
  • Current product marketers who are looking to build their core product marketing & go to market skills
  • Startup founders looking to build product marketing motions in their companies
  • VC investors trying to understand how product marketing can benefit their companies

Product Marketing is one of the most critical functions in businesses today – and yet the most mysterious. Many organizations have developed product marketing departments with varying goals and objectives. The benefits of product marketing range from getting crystal clarity on who the target customer is to helping internal stakeholders get aligned on the launch goals of the go-to-market strategy. Product marketing can deliver sustained business results while creating fans in customers that last a lifetime – if it is done right.

At the center of top-quality product marketing lies the focus on customer empathy. With customer empathy, businesses can deeply resonate with their customers and operate from a perspective that can be leveraged as their competitive advantage. Customer empathy is key to becoming an impactful product marketer. Understanding how to develop a growth mindset by constantly learning about and understanding the customer perspective is critical to the success of a product marketing team.

This course gives you the fundamentals with which you can start and/or augment your product marketing motions today.

  • Define your customer

  • Build positioning and messaging frameworks

  • Outline your stakeholder maps

  • Deliver the right metrics for your business

We discuss these topics and many more in this course to help you get started with product marketing today. Please join me!

Course Curriculum

Chapter 1: Hello & Welcome

Lecture 1: Who Is Your Instructor?

Lecture 2: Why Does This Course Exist?

Lecture 3: Activity: What Do You Want From This Course?

Chapter 2: Diving Into the Basics

Lecture 1: The Rise of Product Marketing

Lecture 2: The Product Lifecycle

Lecture 3: Knowing Your Customer

Lecture 4: Activity: Create an ICP

Lecture 5: Building a Messaging & Positioning Framework

Lecture 6: Activity: Craft a Positioning Statement

Chapter 3: Work Together, Win Together

Lecture 1: Why Stakeholders Matter

Lecture 2: Identifying Your Stakeholders

Lecture 3: The Stakeholder Map

Lecture 4: Activity: Develop a RASCI Framework

Chapter 4: Going to Market with Empathy & Confidence

Lecture 1: The Mystery of the Channel Mix

Lecture 2: Empathy in Go-To-Market

Lecture 3: Test. Learn. GTM. Repeat.

Chapter 5: Measuring Success

Lecture 1: The North Star Metric

Lecture 2: Setting the Baseline

Lecture 3: Learning-Based Outcomes

Lecture 4: Activity: Identify a North Star Metric

Chapter 6: Bringing It Together

Lecture 1: In Summary

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 5 votes
  • 3 stars: 23 votes
  • 4 stars: 52 votes
  • 5 stars: 59 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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