Product Marketing Launch Plan: Product GTM with Dekker, MBA

Product Marketing Launch Plan: Product GTM with Dekker, MBA, available at $89.99, has an average rating of 4.59, with 43 lectures, 10 quizzes, based on 4100 reviews, and has 47508 subscribers.

You will learn about How to launch a product and take it to market How to develop a marketing plan This course is ideal for individuals who are Entrepreneurs, product managers, marketers: anyone launching a new product It is particularly useful for Entrepreneurs, product managers, marketers: anyone launching a new product.

Enroll now: Product Marketing Launch Plan: Product GTM with Dekker, MBA

Summary

Title: Product Marketing Launch Plan: Product GTM with Dekker, MBA

Price: $89.99

Average Rating: 4.59

Number of Lectures: 43

Number of Quizzes: 10

Number of Published Lectures: 43

Number of Published Quizzes: 10

Number of Curriculum Items: 53

Number of Published Curriculum Objects: 53

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

How to launch a product and take it to market
How to develop a marketing plan

Who Should Attend

Entrepreneurs, product managers, marketers: anyone launching a new product

Target Audiences

Entrepreneurs, product managers, marketers: anyone launching a new product

Create a breakthrough go-to-market product marketing plan in just a few days … using this 7-step formula!

“Going to market is just the process of convincing people that your new way is better than the status quo.”

In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and the foundational thinking from top business schools.

In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony, Salesforce, and the Google-backed Rocket Lawyer, the authors learned valuable real-time lessons that have been incorporated into their game-changing go-to-market marketing plan.

In this powerful product managementlaunch blueprint and marketing plan, you will learn:

The 7 key pillars of any successful go-to-market strategy, including target audience identification, developing value proposition models, building a product launch team, messaging and copywriting, demand generation, marketing mix and product pricing.
The 5 Cs of target market composition
Powerful tools for customer segmentation marketing and targeting
How to determine potential demand with market sizing
How to generate the maximum demand for your product launch
How to develop a comprehensive marketing plan
Proven methods for determining your optimum product price
Common product launch problems and how to address them
Marketing strategy
Product owner marketing plan
GTM (go-to-market) plans
Go to market strategy
Startup marketing
Lead generation
Business management
Marketing management
Market plan
MBA level product marketing management & outbound product management

Do you want to get your new product in front of millions of buyers? Stop the search today and order the go-to-market blueprint that you need to succeed today.

Learn…

– Value proposition design

– Product management for going to market

– Value proposition calculation

– Digital strategy

– How to be a successful entrepreneur and how to launch a business

– Go-to-market planning and go-to-market strategy (comprehensive go to market details)

– The secrets of selling products the Silicon Valley way

– Product pricing

– Marketing strategy

– Marketing management

– Software marketing

– Growth hacking

– How to develop a SaaS marketing plan

– Lean startup marketing for product launches

– Product owner skills

– Advanced, MBA level product marketing

– How to develop a go-to-market business plan

– SaaS product marketing management

– Digital go to market strategy & general go to market marketing

“One of the best product marketing courses on the market!”

“The ultimate guide to developing a marketing plan to go to market!”

Business Development for Startups and Tech Companies
Startups
Marketing Strategy
Tech Startups
Startup Growth Strategies
Startup Marketing
Product Management
Marketing for Startups and Small Businesses
Digital Marketing for Startups
Marketing for Tech Companies
Marketing for Entrepreneurs
Marketing for SaaS
Entrepreneurship
Product Management Marketing
Tech Startups
Marketing Software
MBA Marketing
SaaS Sales
SaaS Marketing
SaaS Startup
SaaS Business
How to Start a SaaS or Mobile App Business

Course Curriculum

Chapter 1: Product Launch: How to Go to Market Product Marketing Plan

Lecture 1: Introduction

Chapter 2: Target Audience

Lecture 1: Target Audience Part 1

Lecture 2: Target Audience Part 2

Lecture 3: Target Audience Part 3

Lecture 4: Target Audience Part 4

Lecture 5: Target Audience Part 5

Lecture 6: Section Summary Exercise – Target Audience

Lecture 7: Target Audience Takeaway

Chapter 3: Value Propositions

Lecture 1: Value Proposition Part 1

Lecture 2: Value Proposition Part 2

Lecture 3: Section Summary Exercise – Value Propositions

Lecture 4: Value Propositions Takeaway

Chapter 4: Messaging

Lecture 1: Messaging Part 1

Lecture 2: Messaging Part 2

Lecture 3: Messaging Part 3

Lecture 4: Messaging Part 4

Lecture 5: Section Summary Exercise – Messaging

Lecture 6: Messaging Takeaway

Chapter 5: Go-to-Market Team

Lecture 1: Go to Market Team Part 1

Lecture 2: Go to Market Team Part 2

Lecture 3: Summary Exercise – Go-to-Market Team

Lecture 4: Go-to-Market Team Takeaway

Chapter 6: Demand Generation

Lecture 1: Demand Generation Part 1

Lecture 2: Demand Generation Part 2

Lecture 3: Demand Generation Part 3

Lecture 4: Demand Generation Part 4

Lecture 5: Demand Generation Part 5

Lecture 6: Summary Exercise – Demand Generation

Lecture 7: Demand Generation Takeaway

Chapter 7: Marketing Mix

Lecture 1: Marketing Mix

Lecture 2: Marketing Mix Part 2

Lecture 3: Section Summary Exercise – Marketing Mix

Lecture 4: Marketing Mix Takeaway

Chapter 8: Price

Lecture 1: How Much Pricing Your Product Part1

Lecture 2: How Much Pricing Your Product Part 2

Lecture 3: Section Summary Exercise – Price

Lecture 4: Price Takeaway

Chapter 9: Bonus Section

Lecture 1: Bonus Section Part 1

Lecture 2: Bonus Section Part 2

Lecture 3: Conclusion

Lecture 4: 7 go-to-market steps

Lecture 5: Product Marketing Calendar Template (Excel)

Lecture 6: Bonus Materials

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Jyra Galosmo
Teaching Assistant
Neelisha Singhal

Rating Distribution

1 stars: 19 votes
2 stars: 63 votes
3 stars: 374 votes
4 stars: 1412 votes
5 stars: 2232 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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