Professional Certificate: Product Management and Development
Professional Certificate: Product Management and Development, available at $44.99, has an average rating of 4.22, with 25 lectures, based on 67 reviews, and has 5790 subscribers.
You will learn about Introduction to Product Development and Management Idea Generation and Concept Development Product Design and Prototyping Product Testing and Validation Product Launch and Commercialisation Product Life-cycle Management Agile Product Development Product Metrics and Performance Measurement Case Studies and Best Practices This course is ideal for individuals who are No special requirements. Course for any who want to build a career at Product Management or improve their knowledge. or Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration. or Why is Learning Product Management Important for Companies and Experts? Market Relevance and Competitiveness: In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitors Customer-Centric Approach: Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyalty Optimized Resource Allocation: Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resources Effective Communication and Collaboration: Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiency Adaptability and Innovation: The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organization or How Knowledge of Product Management Aids Career Development: Cross-Functional Skillset: Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career path Leadership Opportunities: Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careers Entrepreneurial Mindset: Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the product Global Perspective: As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscape It is particularly useful for No special requirements. Course for any who want to build a career at Product Management or improve their knowledge. or Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration. or Why is Learning Product Management Important for Companies and Experts? Market Relevance and Competitiveness: In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitors Customer-Centric Approach: Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyalty Optimized Resource Allocation: Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resources Effective Communication and Collaboration: Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiency Adaptability and Innovation: The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organization or How Knowledge of Product Management Aids Career Development: Cross-Functional Skillset: Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career path Leadership Opportunities: Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careers Entrepreneurial Mindset: Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the product Global Perspective: As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscape.
Enroll now: Professional Certificate: Product Management and Development
Summary
Title: Professional Certificate: Product Management and Development
Price: $44.99
Average Rating: 4.22
Number of Lectures: 25
Number of Published Lectures: 25
Number of Curriculum Items: 25
Number of Published Curriculum Objects: 25
Original Price: €24.99
Quality Status: approved
Status: Live
What You Will Learn
- Introduction to Product Development and Management
- Idea Generation and Concept Development
- Product Design and Prototyping
- Product Testing and Validation
- Product Launch and Commercialisation
- Product Life-cycle Management
- Agile Product Development
- Product Metrics and Performance Measurement
- Case Studies and Best Practices
Who Should Attend
- No special requirements. Course for any who want to build a career at Product Management or improve their knowledge.
- Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration.
- Why is Learning Product Management Important for Companies and Experts? Market Relevance and Competitiveness: In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitors Customer-Centric Approach: Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyalty Optimized Resource Allocation: Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resources Effective Communication and Collaboration: Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiency Adaptability and Innovation: The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organization
- How Knowledge of Product Management Aids Career Development: Cross-Functional Skillset: Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career path Leadership Opportunities: Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careers Entrepreneurial Mindset: Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the product Global Perspective: As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscape
Target Audiences
- No special requirements. Course for any who want to build a career at Product Management or improve their knowledge.
- Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration.
- Why is Learning Product Management Important for Companies and Experts? Market Relevance and Competitiveness: In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitors Customer-Centric Approach: Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyalty Optimized Resource Allocation: Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resources Effective Communication and Collaboration: Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiency Adaptability and Innovation: The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organization
- How Knowledge of Product Management Aids Career Development: Cross-Functional Skillset: Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career path Leadership Opportunities: Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careers Entrepreneurial Mindset: Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the product Global Perspective: As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscape
Welcome to course: Professional Diploma in Product Management by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&Dcenter focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTFis present in 208 countries and has been chosen by more than 380,000 students.
Course Author:
Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
What is Product Management?
Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration.
Why is Learning Product Management Important for Companies and Experts?
-
Market Relevance and Competitiveness:
-
In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitors
-
-
Customer-Centric Approach:
-
Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyalty
-
-
Optimized Resource Allocation:
-
Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resources
-
-
Effective Communication and Collaboration:
-
Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiency
-
-
Adaptability and Innovation:
-
The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organization
-
How Knowledge of Product Management Aids Career Development:
-
Cross-Functional Skillset:
-
Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career path
-
-
Leadership Opportunities:
-
Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careers
-
-
Entrepreneurial Mindset:
-
Product managers are often viewed as the “CEOs of their products.” Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the product
-
-
Global Perspective:
-
As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscape
-
Product management is a critical discipline for companies aiming to thrive in today’s dynamic markets. For professionals, mastering product management opens doors to leadership roles, cultivates an entrepreneurial mindset, and provides a comprehensive skill set that is invaluable in the ever-evolving business landscape.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Onboarding to learning process
Lecture 2: Welcome to MTF
Chapter 2: Product Management and Development
Lecture 1: Course Presentation and objectives
Lecture 2: Course Presentation
Lecture 3: Module 1 Introduction to Product Development and Management
Lecture 4: Module 2 Idea Generation and Concept Development
Lecture 5: Module 3 Product Design and Prototyping
Lecture 6: Module 4 Product Testing and Validation
Lecture 7: Module 5 Product Launch and Commercialisation
Lecture 8: Module 6 Product Life-cycle Management
Lecture 9: Module 7 Agile Product Development
Lecture 10: Module 8 Product Metrics and Performance Measurement
Lecture 11: PDM_Module 9 Case Studies and Best Practices
Lecture 12: Next Steps
Chapter 3: Product Management and Development Guide (based on book selling app example)
Lecture 1: Identifying the Need: Market Research & User Validation
Lecture 2: Designing the User Experience: UX & UI
Lecture 3: Development & Iteration: Agile Methodology & Tech Stack
Lecture 4: Building the Business Model: Monetization & Marketing
Lecture 5: Launching & Growth: App Store Optimization & User Engagement
Lecture 6: Building a Product Team: Collaboration & Communication
Lecture 7: The Long Game: Product Management Career Path
Lecture 8: Continuous Improvement: Product Iteration & Innovation
Chapter 4: Interactive Part, Next Steps and Answers to Questions
Lecture 1: Interactive Part
Lecture 2: Congratulations with finishing from MTF
Lecture 3: Bonus Section: Next Steps
Instructors
-
MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 3 votes
- 3 stars: 11 votes
- 4 stars: 24 votes
- 5 stars: 27 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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