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Professional Diploma in Digital Marketing™

Marketing

Rating4.7
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Professional Diploma in Digital Marketing™, available at $199.99, has an average rating of 4.67, with 81 lectures, 12 quizzes, based on 3 reviews, and has 6 subscribers.

You will learn about Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising Create compelling digital display campaigns This course is ideal for individuals who are Entrepreneurs who want to be more entrepreneurial or Traditional marketers and marketing executives who want to play a bigger, sharper game or Marketing managers and senior management or Small business owners who may or may not want to stay small or Career changers or Graduates with no plans to wait around or Whoever needs to create and apply a digital marketing strategy for their organization or Anyone in marketing or business who wants to show the world what they can do It is particularly useful for Entrepreneurs who want to be more entrepreneurial or Traditional marketers and marketing executives who want to play a bigger, sharper game or Marketing managers and senior management or Small business owners who may or may not want to stay small or Career changers or Graduates with no plans to wait around or Whoever needs to create and apply a digital marketing strategy for their organization or Anyone in marketing or business who wants to show the world what they can do.

Enroll now: Professional Diploma in Digital Marketing™

Summary

Title: Professional Diploma in Digital Marketing™

Price: $199.99

Average Rating: 4.67

Number of Lectures: 81

Number of Quizzes: 12

Number of Published Lectures: 81

Number of Published Quizzes: 12

Number of Curriculum Items: 125

Number of Published Curriculum Objects: 125

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
  • Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
  • Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
  • Create compelling digital display campaigns

Who Should Attend

  • Entrepreneurs who want to be more entrepreneurial
  • Traditional marketers and marketing executives who want to play a bigger, sharper game
  • Marketing managers and senior management
  • Small business owners who may or may not want to stay small
  • Career changers
  • Graduates with no plans to wait around
  • Whoever needs to create and apply a digital marketing strategy for their organization
  • Anyone in marketing or business who wants to show the world what they can do

Target Audiences

  • Entrepreneurs who want to be more entrepreneurial
  • Traditional marketers and marketing executives who want to play a bigger, sharper game
  • Marketing managers and senior management
  • Small business owners who may or may not want to stay small
  • Career changers
  • Graduates with no plans to wait around
  • Whoever needs to create and apply a digital marketing strategy for their organization
  • Anyone in marketing or business who wants to show the world what they can do

Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.

The IIDM™ Professional Diploma in Digital Marketing™ is a 9-months course and examines a number of facets of the digital marketing landscape, covering subjects like social media marketing, search engine optimization, and analytics for digital marketing. You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Digital Marketing™.

Key Topics:

  • Introduction to Digital Marketing:

  • Content Marketing

  • Digital Marketing Strategy

  • Paid Marketing

  • Social Media Marketing

  • Search Engine Marketing

  • E-Commerce Marketing

It’s time to start considering getting qualified if the thought of living without restrictions excite you. Your employment opportunities are not limited by your level of education.

There was was a period when companies were expected to raise employee performance. You are now responsible for everything. To ensure that you have a chance at the roles you want in your profession, you must take responsibility for your upskilling.

Most people don’t have the time, money, or energy to finish a masters degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.

What is the purpose? How do you contact your audience? How can traditional and digital media collaborate to produce a campaign that is impenetrable and true across all platforms? This session walks you through all the fundamentals, enables you to learn about the buyer’s journey, and keeps you grounded in reality. Always strive to maintain clarity and actionability.

  • Principles of Digital Marketing

  • Developing Marketing Objectives

  • Digital Research

  • Connecting with the Customer

  • Managing your Time Effectively

IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org

Course Curriculum

Chapter 1: INTRODUCTION

Lecture 1: Welcome to the International Institute of Digital Marketing™

Lecture 2: Join Our IIDM™ Global Community

Lecture 3: Training Overview

Lecture 4: Register your profile on IIDM™ Website

Lecture 5: Become an Affiliate with IIDM™

Lecture 6: Introduction to Digital Marketing

Chapter 2: MONTH 1

Lecture 1: Research Activity

Lecture 2: Introduction to AI in Social Media

Lecture 3: Jasper: AI Tool to create Social Media Posts

Lecture 4: Practical Jasper Explanation

Lecture 5: Introduction to ChatGPT

Lecture 6: Automation tools for Social Media Marketing: Heropost

Lecture 7: Create Social Media Graphics on CANVA

Lecture 8: How To Create A Blog

Lecture 9: Creative content for Social Media: Podcasts

Chapter 3: MONTH 2

Lecture 1: Search Engine Optimization (SEO)

Lecture 2: SEO For Blogs

Lecture 3: What is Search Engine Optimization (SEO)?

Lecture 4: What is Search Engine Marketing (SEM)?

Lecture 5: How SEO Affects Your Business

Lecture 6: Setting SEO Expectations

Lecture 7: Reading Search Engine Result Pages

Chapter 4: MONTH 3

Lecture 1: Ongoing Keyword Evaluation

Lecture 2: Understanding Content Optimization

Lecture 3: Optimize Site Structure

Lecture 4: Optimizing Textual Page Elements

Lecture 5: Optimizing Nontext Components of A Webpage

Lecture 6: Optimizing For Personalized Search

Chapter 5: MONTH 4

Lecture 1: Understanding How Search Engines Index Content

Lecture 2: Interpreting The Code Behind Webpages

Lecture 3: Working with Canonical URLs and Redirects

Lecture 4: Using Google Search Console

Lecture 5: Understanding The Importance of Links

Lecture 6: Building Internal Links

Lecture 7: Building External Links

Lecture 8: Create Backlinks/Bookmarks

Lecture 9: Finding Link-Building Opportunities

Lecture 10: Analyzing Keywords

Lecture 11: Analyzing Links

Chapter 6: MONTH 5

Lecture 1: How to Research Keywords

Lecture 2: Why You Need A Keyword Research

Lecture 3: Tools to Help You Analyze Keywords

Lecture 4: Anatomy of Local Search Results

Lecture 5: Exploring Local Ranking Factors

Lecture 6: Identifying Keywords For Your Business

Lecture 7: Using Online Keyword Tools

Lecture 8: Research The SERPs

Lecture 9: Keyword Tools: Search Engine

Lecture 10: Keyword Concepts: Long tail and Short tail

Lecture 11: Keyword Research: Buying Cycle

Chapter 7: MONTH 6

Lecture 1: Understanding SEO and eCommerce

Lecture 2: Understanding Local SEO

Lecture 3: Understanding Mobile SEO

Lecture 4: Understanding General vs Local SEO

Lecture 5: Google Tools: Google Analytics

Lecture 6: Google My Business

Lecture 7: Keeping Customers Informed During COVID-19

Chapter 8: MONTH 7

Lecture 1: What is a Digital Marketing Strategy?

Lecture 2: Getting and Managing Reviews For Higher Rankings

Instructors

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Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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