Professional Diploma in Search Engine Marketing™

Professional Diploma in Search Engine Marketing™, available at $199.99, with 132 lectures, 20 quizzes.

You will learn about What is SEO How to set SEO Goals How to accomplish SEO Goals Benefits of SEO This course is ideal for individuals who are Entrepreneurs who want to be more entrepreneurial or Traditional marketers and marketing executives who want to play a bigger, sharper game or Marketing managers and senior management or IT managers or Small business owners who may or may not want to stay small or Graduates with no plans to wait around or Career changers or Whoever needs to create and apply a digital marketing strategy for their organization or Anyone in marketing or business who wants to show the world what they can do It is particularly useful for Entrepreneurs who want to be more entrepreneurial or Traditional marketers and marketing executives who want to play a bigger, sharper game or Marketing managers and senior management or IT managers or Small business owners who may or may not want to stay small or Graduates with no plans to wait around or Career changers or Whoever needs to create and apply a digital marketing strategy for their organization or Anyone in marketing or business who wants to show the world what they can do.

Enroll now: Professional Diploma in Search Engine Marketing™

Summary

Title: Professional Diploma in Search Engine Marketing™

Price: $199.99

Number of Lectures: 132

Number of Quizzes: 20

Number of Published Lectures: 132

Number of Published Quizzes: 20

Number of Curriculum Items: 180

Number of Published Curriculum Objects: 180

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

What is SEO
How to set SEO Goals
How to accomplish SEO Goals
Benefits of SEO

Who Should Attend

Entrepreneurs who want to be more entrepreneurial
Traditional marketers and marketing executives who want to play a bigger, sharper game
Marketing managers and senior management
IT managers
Small business owners who may or may not want to stay small
Graduates with no plans to wait around
Career changers
Whoever needs to create and apply a digital marketing strategy for their organization
Anyone in marketing or business who wants to show the world what they can do

Target Audiences

Entrepreneurs who want to be more entrepreneurial
Traditional marketers and marketing executives who want to play a bigger, sharper game
Marketing managers and senior management
IT managers
Small business owners who may or may not want to stay small
Graduates with no plans to wait around
Career changers
Whoever needs to create and apply a digital marketing strategy for their organization
Anyone in marketing or business who wants to show the world what they can do

The IIDM™ Professional Diploma in Search Engine Marketing™ is a 7-months course and examines the different essential levels of the search engine marketing facet of the digital marketing landscape, covering subjects like content marketing, search engine optimization, and analytics for seo marketing.

You will gain a new set of stories, concepts, and tools to assist you in creating, distributing, promoting, and pricing products and services digitally once you have completed the Professional Diploma in Search Engine Marketing™

Key Topics:

Introduction to Search Engine Marketing
Local SEO
Measuring SEO performance
Website SEO
E-Commerce Marketing SEO
Paid Marketing SEO
Email Marketing

You hear the terms endlessly. SEO and SEM. You see it required on job applications, and you see articles about it, so what’s the deal? What is search engine marketing? In reality, it’s all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there’s much more to it than you may think. That is search engine marketing.

Search Engine Marketing and Optimization are ever-changing aspects of marketing. Marketers are constantly challenged with the task of discovering the best techniques to get the business seen. Most people don’t have the time, money, or energy to finish a major degree every time they want to learn something new, which is the problem. Therefore, turning to diplomas and certifications is your best option.

Course Curriculum

Chapter 1: INTRODUCTION

Lecture 1: Welcome to the International Institute of Digital Marketing™

Lecture 2: Training Overview

Lecture 3: Register Your Profile on IIDM™ Website

Lecture 4: Become An Affiliate with IIDM™

Lecture 5: Introduction to Search Engine Marketing

Chapter 2: MONTH 1

Lecture 1: What Is Search Engine Optimization (SEO)?

Lecture 2: What is Search Engine Marketing (SEM)?

Lecture 3: Reading Search Engine Result Pages (SERPs)

Lecture 4: Setting SEO Expectations

Lecture 5: How SEO Affects Your Business

Lecture 6: Why You Need A Keyword-Research Plan

Lecture 7: How To Research Keywords

Lecture 8: Tools to Help You Analyze Keywords

Lecture 9: Understanding Keyword Attributes

Lecture 10: Understanding Keyword Distribution

Lecture 11: Majestic Tool

Lecture 12: Ongoing Keyword Evaluation

Chapter 3: MONTH 2

Lecture 1: Understanding Content Optimization

Lecture 2: Optimizing Site Structure

Lecture 3: Optimizing Textual Page Elements

Lecture 4: Optimizing Nontext Components of A Webpage

Lecture 5: Optimizing For Personalized Search

Lecture 6: Interpreting The Code Behind Webpages

Lecture 7: Understanding How Search Engines Index Content

Lecture 8: Working With Canonical URLs and Redirects

Lecture 9: Leveraging Microformats

Lecture 10: Working With Server-Side Factors

Lecture 11: Using Google Search Console

Lecture 12: Overview of Long-Term Content Strategies

Lecture 13: Plan A Successful Content Strategy and Avoid Common Mistakes

Lecture 14: Understanding Different Types of Content

Lecture 15: Getting Ideas For Content

Lecture 16: Working With An Editorial Calendar

Lecture 17: Promote Your Content With Social Media

Lecture 18: Measuring Content Performance

Lecture 19: Understanding the importance of links

Lecture 20: Building Internal Links

Lecture 21: Building External Links

Lecture 22: Finding Link-Building Opportunities

Chapter 4: MONTH 3

Lecture 1: Measuring SEO Performance

Lecture 2: Analyzing Keywords

Lecture 3: Analyzing Links

Lecture 4: Understanding SEO and eCommerce

Lecture 5: Understanding Local SEO

Lecture 6: Understanding Mobile SEO

Lecture 7: Keywords: The foundation of Digital Marketing

Lecture 8: Why Keywords?

Lecture 9: Keywords Research Shows Intent

Lecture 10: Keywords Provide Context

Lecture 11: Research The SERPs

Lecture 12: Keyword Tools: Search Engines

Lecture 13: Keyword Tools: Wordtracker

Lecture 14: Keyword Concepts: Long tail and Short tail

Lecture 15: Keyword Concepts: Plurals

Lecture 16: Keyword Concepts: Questions

Lecture 17: Keyword Research: Buying Cycle

Lecture 18: Keyword Research: Observations

Lecture 19: Keyword Research: Organize by Phrase Structure

Lecture 20: Use Trends Data to Complete The Picture

Chapter 5: MONTH 4

Lecture 1: Apply Your Data to Your Website Structure

Lecture 2: Map Your Keyword Data to A Calendar

Lecture 3: Present Your Strategy

Lecture 4: Search Engine Optimization (SEO)

Lecture 5: Develop SEO Plan For Your Blog

Lecture 6: Content Marketing Aspects to Consider

Lecture 7: Refine Your Strategy

Lecture 8: Affiliate Marketing

Lecture 9: Understanding General versus Local SEO

Lecture 10: Anatomy of Local Search Results

Lecture 11: Exploring Local Ranking Factors

Lecture 12: Identifying Keywords For Your Business

Lecture 13: Using Online Keyword Tools

Chapter 6: MONTH 5

Lecture 1: Google Analytics

Instructors

International Institute Of Digital Marketing™
DIGITAL SKILLS FOR ALL™

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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