Profit from Web Analytics: From User Behaviour To Sales

Profit from Web Analytics: From User Behaviour To Sales, available at $39.99, has an average rating of 4.1, with 21 lectures, based on 16 reviews, and has 217 subscribers.

You will learn about Understand How People Arrives to Your Site Understand How they Behave Learn How Analytics can Improve your Web Marketing Learn How to Make Meaningful Changes to Your Website This course is ideal for individuals who are Professional Marketers or Web Agencies or Start-Up/ Website Owners or Marketing & Business Students It is particularly useful for Professional Marketers or Web Agencies or Start-Up/ Website Owners or Marketing & Business Students.

Enroll now: Profit from Web Analytics: From User Behaviour To Sales

Summary

Title: Profit from Web Analytics: From User Behaviour To Sales

Price: $39.99

Average Rating: 4.1

Number of Lectures: 21

Number of Published Lectures: 21

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Understand How People Arrives to Your Site
Understand How they Behave
Learn How Analytics can Improve your Web Marketing
Learn How to Make Meaningful Changes to Your Website

Who Should Attend

Professional Marketers
Web Agencies
Start-Up/ Website Owners
Marketing & Business Students

Target Audiences

Professional Marketers
Web Agencies
Start-Up/ Website Owners
Marketing & Business Students

Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on, and why they leave?

All of this information, and more, is available to you via your web analytics. Unfortunately, for many organizations, web analytics is poorly understood and provides little tangible benefits.

This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is the knowledge that you can use to improve the ROI of your web marketing.

You’ll see how to use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads, and sales.

You’ll be shown how the science, tools, and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior.

You’ll also be taught why it’s important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you’re already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.

Take this Web Analytics Training Course now to increase conversion.

Course Curriculum

Chapter 1: Web Analytics 2015

Lecture 1: Intro

Lecture 2: Understand Analytics

Lecture 3: Learn what is working and what is not working on your site

Lecture 4: Track the results of your marketing campaign

Lecture 5: Describe your outcome & meet your goals

Lecture 6: Examples on using analytics to draw conclusions on incoming traffic

Lecture 7: Lagging and Leading Indicators: learn what will happen next

Lecture 8: How Organizations are using analytics to make more money

Lecture 9: Summary and Resources

Lecture 10: Slides

Chapter 2: Intro to Web Analytics

Lecture 1: Intro to Web Analytics

Lecture 2: Your analytics goal

Lecture 3: Choose your software

Chapter 3: Key Metrics & Business Goals

Lecture 1: The key metrics

Lecture 2: Choose your KPIs

Lecture 3: Create conversion funnel

Lecture 4: Develop solutions

Lecture 5: Social media analytics

Chapter 4: Establish ROI

Lecture 1: Establishing ROI – part 1

Lecture 2: Establishing ROI – part 2

Lecture 3: Web Analytics Conclusions

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 4 votes
4 stars: 9 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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