Public Relations for Startups | Dekker Fraser

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Virality

Lecture 3: Soliciting for Public Relations 1

Lecture 4: Soliciting for Public Relations 2

Lecture 5: Easy Public Relations Pitch – HARO

Lecture 6: Pay Journalists Directly

Lecture 7: $1M in 12 Days: Case Study

Lecture 8: Concept Cars

Chapter 2: LinkedIn Taplio Tutorial

Lecture 1: Taplio 1

Lecture 2: Taplio 2

Lecture 3: Taplio 3

Lecture 4: Taplio 4

Lecture 5: Taplio Slides

Chapter 3: Virality and Word of Mouth

Lecture 1: Word of Mouth (McKinsey & Company)

Lecture 2: Understanding Word of Mouth 1

Lecture 3: Understanding Word of Mouth 2

Chapter 4: Cold Email Outreach

Lecture 1: LinkedIn Sales Navigator & Outreach

Lecture 2: Introduction to Digital Marketing with Cold Emails

Lecture 3: Cold Email Marketing Tip #1

Lecture 4: Cold Email Marketing Tip #2

Lecture 5: Cold Email Marketing Tip #3

Lecture 6: GDPR & Cold Email Marketing Compliance

Lecture 7: Cold Email Marketing Tip #4

Lecture 8: Cold Email Marketing Tip #5

Lecture 9: Cold Email Marketing Tip #6

Lecture 10: Cold Email Marketing Tip #6 Explained

Lecture 11: SAMPLE EMAIL MARKETING

Lecture 12: Cold Email Marketing that Worked on Me!

Lecture 13: Case Study on Email Marketing

Lecture 14: Measuring Success of Email Marketing

Lecture 15: BDR Email Marketing Advice

Lecture 16: New Email + Warming It Up

Lecture 17: Deliverability Checklist for Email Marketing

Lecture 18: Data-Driven Cold Email Marketing Insights

Lecture 19: Bounce Rate

Chapter 5: Soliciting

Lecture 1: TEMPLATE to pitch bloggers/journalists.

Lecture 2: Perfect Pitch (Based on Science)

Lecture 3: How to Get on Podcasts

Lecture 4: Getting Published in Major Publications

Lecture 5: Startup PR Case Study: Luggage

Lecture 6: Easiest Way to Get Published (HARO – Help a Reporter Out)

Lecture 7: 15 HARO Rules

Lecture 8: Sample Haro Pitch

Lecture 9: HARO PR Pitch Templates from DigiGrow

Lecture 10: SparkToro

Chapter 6: Storytelling

Lecture 1: PR Storytelling 1

Lecture 2: Case Study: Peace by Chocolate

Lecture 3: PR Storytelling 2

Lecture 4: PR Storytelling 3

Lecture 5: PR Storytelling 4

Lecture 6: Public Relations Storytelling Examples

Lecture 7: Dramatization Examples

Lecture 8: PR Crisis Management

Lecture 9: Advice from the YouTube Formula

Lecture 10: Gong Example

Lecture 11: My #1 Piece of Advice for PR & Event Content

Lecture 12: Personal Branding Public Relations

Lecture 13: Public Relations Examples (Storytelling)

Lecture 14: Building a Story Brand

Lecture 15: Profiting from PR Surprise

Chapter 7: Scaling

Lecture 1: PR Tips from Ryan Holiday

Lecture 2: Unconventional PR 1

Lecture 3: Unconventional PR 2

Lecture 4: Scaling Public Relations 1

Lecture 5: Scaling Public Relations2

Lecture 6: Udemy's PR

Lecture 7: PR Stunt Case Study: Ikea

Lecture 8: How to Become Famous in 2 Months

Chapter 8: PR Lessons from Stop Chasing Influencers

Lecture 1: Influencer lessons from "Stop Chasing Influencers" – Part 1

Lecture 2: Influencer lessons from "Stop Chasing Influencers" – Part 2

Chapter 9: Your Outreach List

Lecture 1: The Best Approach

Lecture 2: Finding or Buying a List

Lecture 3: Rent a List

Lecture 4: Compile or Build a List

Lecture 5: Build a List from Scratch (continued)

Lecture 6: Your List- Conclusion