Qualitative research for market researchers

Qualitative research for market researchers, available at $19.99, with 9 lectures, and has 1 subscribers.

You will learn about The basics of qualitative research for marketing Taking a market research brief; what is the role of qualitative research? when should you consider other methods? Identifying your target audience and creating a recruitment screener to recruit them Crafting the perfect discussion guide for your focus group or depth interview How to run a brilliant market research focus groups and depths Projective interview techniques; why to use them, when to use them, how to use them Qualitative analysis; tips, tricks, tools, thematic grids, Creating a compelling qualitative report; what you can say, what you can't, combining quant with qual Using qualitative methods to create marketing personas, bringing segments to life using qual This course is ideal for individuals who are People wanting to get into qualitative market research or For those looking to enter or switch into a career in market research or For quantitative market researchers wanting to upskill in qualitative methods It is particularly useful for People wanting to get into qualitative market research or For those looking to enter or switch into a career in market research or For quantitative market researchers wanting to upskill in qualitative methods.

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Summary

Title: Qualitative research for market researchers

Price: $19.99

Number of Lectures: 9

Number of Published Lectures: 9

Number of Curriculum Items: 9

Number of Published Curriculum Objects: 9

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

The basics of qualitative research for marketing
Taking a market research brief; what is the role of qualitative research? when should you consider other methods?
Identifying your target audience and creating a recruitment screener to recruit them
Crafting the perfect discussion guide for your focus group or depth interview
How to run a brilliant market research focus groups and depths
Projective interview techniques; why to use them, when to use them, how to use them
Qualitative analysis; tips, tricks, tools, thematic grids,
Creating a compelling qualitative report; what you can say, what you can't, combining quant with qual
Using qualitative methods to create marketing personas, bringing segments to life using qual

Who Should Attend

People wanting to get into qualitative market research
For those looking to enter or switch into a career in market research
For quantitative market researchers wanting to upskill in qualitative methods

Target Audiences

People wanting to get into qualitative market research
For those looking to enter or switch into a career in market research
For quantitative market researchers wanting to upskill in qualitative methods

This comprehensive 9-lecture course is designed to empower participants with the knowledge and skills necessary to excel as proficient commercial qualitative researchers.
Focusing on the practical application of qualitative research, this program guides attendees through every of the process. From taking a research briefs, to designing a qualitative program, data analysis, to the art of crafting a compelling and insightful report.
The course is structured to cater to individuals entirely new to qualitative research as well as those with prior experience in marketing and research. Whether you’re a novice eager to explore the world of qualitative research or a seasoned professional seeking to enhance your existing skills, this course offers valuable insights and practical techniques that are adaptable to various expertise levels.
What sets my course apart is its focus on leveraging real-world examples drawn from my experiences of over 20 years in research. I have background both in agencies and freelance consultancy and share this hands-on experience throughout the course.
Participants can expect to gain a deep understanding of the methodologies that underpin qualitative research, equipping them to tackle real-world challenges.
By the end of this course, attendees will possess the expertise to approach research briefs strategically, design robust research programs, analyze data effectively, and present findings persuasively – essential skills for anyone aspiring to make a significant impact in the realm of qualitative research.

Course Curriculum

Chapter 1: Introduction

Lecture 1: The basics of qualitative research for marketing

Lecture 2: Deciding to use qualitative research: from challenge to method

Lecture 3: Choosing a qualitative method

Lecture 4: Identifying and recruiting your target audience

Lecture 5: Creating discussion guides for the groups and depths

Lecture 6: How to run a brilliant market research groups and depths

Lecture 7: Projective techniques for qualitative research

Lecture 8: Qualitative Analysis

Lecture 9: Qualitative Reporting

Instructors

Hugh Good
Qualitative Research Expert

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Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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