Relationship Marketing For Customer Retention
Relationship Marketing For Customer Retention, available at $34.99, has an average rating of 4.1, with 45 lectures, based on 17 reviews, and has 48 subscribers.
You will learn about How to build loyalty Learn two way communication of relationship marketing Understand the benefits of relationship marketing Learn about forming strong customer bonds Learn about reducing customer defection Learn the three step process to improving customer retention Strategies to retain new customers Approaches to relationship marketing Applications of relationship marketing This course is ideal for individuals who are everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies, It is particularly useful for everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies,.
Enroll now: Relationship Marketing For Customer Retention
Summary
Title: Relationship Marketing For Customer Retention
Price: $34.99
Average Rating: 4.1
Number of Lectures: 45
Number of Published Lectures: 45
Number of Curriculum Items: 45
Number of Published Curriculum Objects: 45
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- How to build loyalty
- Learn two way communication of relationship marketing
- Understand the benefits of relationship marketing
- Learn about forming strong customer bonds
- Learn about reducing customer defection
- Learn the three step process to improving customer retention
- Strategies to retain new customers
- Approaches to relationship marketing
- Applications of relationship marketing
Who Should Attend
- everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies,
Target Audiences
- everybody, students, marketers, salespeople, business consultants, business owners, self employed, business people, professionals, self employed, managers, directors, companies,
The owner of every business is the customer, because without the customer no business can survive, this underscore the important of the customer in any organisation.
Relationship marketing is projected to understand the customer and provide the customer with anything they want. building strong relationship with a customer is a good thing for the growth of the organisation which will turn into profitability.
Every organisation need to build a strong customer bonds for effective mutual benefits, good firms will not do things for their customers to leave them because it cost more to gain one new customer than to loss them. Companies need to do more to improve customer retention, which comes by total commitment to the customer. Relationship marketing stresses internal marketing, which is using a marketing orientation within an organization itself. Many relationship marketing attributes like collaboration, loyalty and trust determine internal customers’ words and action. Relationship marketing build strong trust and clearly influence customers to become loyal. Relationship marketing help customers to take decisions easily because of their experience with a company. A principle of relationship marketing is the retention of customers in order to ensure repeated trade preexisting customers by satisfying requirements above those competing through a mutual beneficial relationship. Relationship marketing is a key competitive advantage.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Introduction to Relationship Marketing
Chapter 2: Strategies To Retain New Customers
Lecture 1: Offers customer service surprises / set customer expectation
Lecture 2: Build trust through relationship
Lecture 3: Improve key performance indicators
Lecture 4: Develop a frequent communication calender
Lecture 5: Measure customer lifetime value
Lecture 6: Train your customers with educational emails
Lecture 7: Use live webinars to educate and inspire customers
Lecture 8: Create a community and customer advocacy program
Lecture 9: Address customers complaints on time
Chapter 3: Building Loyalty
Lecture 1: Basic Marketing
Lecture 2: Reactive Marketing
Lecture 3: Accountable Marketing
Lecture 4: Proactive Marketing
Lecture 5: Partnership Marketing
Chapter 4: Relationship Marketing ( Two – way communication)
Lecture 1: Focus on customer retention
Lecture 2: Orientation on product benefits
Lecture 3: Long timescale
Lecture 4: High customer service/ high customer commitment
Lecture 5: High customer contact/ Quality concerns
Chapter 5: Benefits of Relationship Marketing
Lecture 1: Cost less to acquire customers
Lecture 2: Customers buy broader range of products
Lecture 3: They cost less to service
Lecture 4: Customers are less sensitive to price
Lecture 5: Customers recommend by word of mouth
Chapter 6: Forming Strong Customer Bonds
Lecture 1: Adding Financial Benefits
Lecture 2: Adding Structural Ties
Lecture 3: Adding Social Benefits
Chapter 7: Reducing Customer Defection
Lecture 1: The company must define and measure its retention rate
Lecture 2: The company must distinguish the causes of customer attrition
Lecture 3: The company must estimate how much profit it losses when it loss customers
Lecture 4: The company must figure out how it will cost to reduce defection
Lecture 5: Nothing, beats listening to customers
Chapter 8: Three Step Process To Improving Customer Retention
Lecture 1: Measure Customer Retention
Lecture 2: Key Service Issues
Lecture 3: Corrective Action
Chapter 9: Relationship Marketing Concept
Lecture 1: Relationship marketing
Lecture 2: Relationship development
Lecture 3: Relationship scopes
Chapter 10: Approaches to relationship marketing
Lecture 1: Satisfaction
Lecture 2: Retention
Chapter 11: Applications Of Relationship marketing
Lecture 1: Internal marketing
Lecture 2: Six market model
Lecture 3: Live-in marketing
Instructors
-
Eric Yeboah
MBA/ PGDip
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 1 votes
- 5 stars: 13 votes
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