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SaaS Masterclass: Sales, Marketing and Growth Metrics

Marketing

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SaaS Masterclass: Sales, Marketing and Growth Metrics, available at $64.99, has an average rating of 4.48, with 63 lectures, based on 633 reviews, and has 57493 subscribers.

You will learn about What is saas Difference between IAAS PAAS SAAS SAAS business model SAAS Marketing Metrics SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension SAAS Pricing Models, Strategies, and Examples Freemium SAAS Strategy and Companies Pay as You go SAAS business Model – Amazon AWS and Microsoft Azure SAAS Affiliate Business Model and Programs SAAS Tiered pricing? | Benefits and Best Practices Startup SAAS Lead Generation Top SAAS Startups how to build a Software as a Service app SAAS in Cloud Computing with example Benefits of Saas (Software as a Service) Types of SAAS Product and Companies Calculate Customer Lifetime Value in SaaS SaaS project management software Customer Acquisition Cost in Software as a Service Gross Margin and Contribution Margin in Software as a Service Monthly reoccurring revenue in Software as a Service This course is ideal for individuals who are Product Managers looking to scale their SAAS startup to Million dollar or Entrepreneurs who wanted to build their software empire or Managers who is doing Sales in a Software as a service company or Marketing Executive in a SAAS company It is particularly useful for Product Managers looking to scale their SAAS startup to Million dollar or Entrepreneurs who wanted to build their software empire or Managers who is doing Sales in a Software as a service company or Marketing Executive in a SAAS company.

Enroll now: SaaS Masterclass: Sales, Marketing and Growth Metrics

Summary

Title: SaaS Masterclass: Sales, Marketing and Growth Metrics

Price: $64.99

Average Rating: 4.48

Number of Lectures: 63

Number of Published Lectures: 63

Number of Curriculum Items: 67

Number of Published Curriculum Objects: 67

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

  • What is saas
  • Difference between IAAS PAAS SAAS
  • SAAS business model
  • SAAS Marketing Metrics
  • SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
  • SAAS Pricing Models, Strategies, and Examples
  • Freemium SAAS Strategy and Companies
  • Pay as You go SAAS business Model – Amazon AWS and Microsoft Azure
  • SAAS Affiliate Business Model and Programs
  • SAAS Tiered pricing? | Benefits and Best Practices
  • Startup SAAS Lead Generation
  • Top SAAS Startups
  • how to build a Software as a Service app
  • SAAS in Cloud Computing with example
  • Benefits of Saas (Software as a Service)
  • Types of SAAS Product and Companies
  • Calculate Customer Lifetime Value in SaaS
  • SaaS project management software
  • Customer Acquisition Cost in Software as a Service
  • Gross Margin and Contribution Margin in Software as a Service
  • Monthly reoccurring revenue in Software as a Service

Who Should Attend

  • Product Managers looking to scale their SAAS startup to Million dollar
  • Entrepreneurs who wanted to build their software empire
  • Managers who is doing Sales in a Software as a service company
  • Marketing Executive in a SAAS company

Target Audiences

  • Product Managers looking to scale their SAAS startup to Million dollar
  • Entrepreneurs who wanted to build their software empire
  • Managers who is doing Sales in a Software as a service company
  • Marketing Executive in a SAAS company

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder.It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

  1. What is SaaS (Software as a Service)?

  2. History of SaaS

  3. Why SaaS Future is exciting

  4. What are the Benefits of SaaS?

  5. Difference between IaaS PaaS SaaS

  6. SaaS Use Case for E-commerce

  7. Building Headless e-commerce with SaaS

  8. Various Categories of Startup

  9. Types of SaaS Products and Companies

  10. Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

  1. SAAS Essentials

  2. Software as a Service Business Model Introduction

  3. SAAS Business model innovation

  4. Customer Segmentation in SAAS

  5. Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

  1. Types of SAAS business model

  2. SAAS Subscription Model Example

  3. SAAS Pricing Models, Strategies, and Examples

  4. Pay as You go business Model – Amazon AWS and Microsoft Azure

  5. What is Tiered Pricing? | Benefits and Best Practices

  6. Pay Per User Pricing – Click up and Jira

  7. Freemium SAAS Strategy and Companies

  8. SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

  1. SaaS Growth Introduction

  2. Unique visitors and Signups for SaaS

  3. B2B SaaS Leads

  4. Types of bookings

  5. ACV TCV and Contract length

  6. Renewal bookings and churn example

  7. Customer Acquisition Cost (CAC)

  8. Monthly reoccurring revenue

  9. Retention Rate and Cohorts in SaaS

  10. SaaS Churn

  11. Customer Lifetime Value in SaaS

  12. Unit Economics in SaaS

  13. Net dollar Retention in SaaS

  14. Rule of 40 in SaaS

  15. SAAS Magic number

  16. Calculation SAAS valuation

  17. Gross Margin and Contribution Margin

  18. Market Size TAM, SAM, and SOM

Course Curriculum

Chapter 1: SAAS Basics

Lecture 1: What is SaaS (Software as a Service) ?

Lecture 2: What are the Benefits of SaaS (Software as a Service) ?

Lecture 3: Various Categories of Startup

Lecture 4: Types of SaaS Products and Companies

Lecture 5: Course Content PPT notes Section 1

Chapter 2: SAAS Business Model

Lecture 1: Freemium business model in SaaS

Lecture 2: Types of Freemium Business Model

Lecture 3: Subscription Business Model

Lecture 4: Free trial vs Freemium business model

Lecture 5: Pay as You go business Model-Cloud computing SAAS Amazon AWS

Lecture 6: Course Content PPT notes Section 2

Chapter 3: SaaS pricing Strategy

Lecture 1: Types of SaaS Pricing

Lecture 2: What is Tiered pricing? | Benefits and Best Practices

Lecture 3: Pay Per User Pricing – Click up and Jira

Lecture 4: Per active user pricing

Lecture 5: Featured based pricing

Chapter 4: SAAS Marketing and Growth Metrics

Lecture 1: SaaS metrics intro

Lecture 2: Introduction to SaaS Sales and Marketing

Lecture 3: Customer Acquisition framework

Lecture 4: Customer Acquisition cost basics

Lecture 5: CAC Calculation

Lecture 6: Customer Acquisition Cost (CAC) in Excel

Lecture 7: Ways to improve CAC

Lecture 8: CAC payback period

Lecture 9: Lead Generation Growth hack

Lecture 10: SaaS bookings?

Lecture 11: ACV, TCV and Contract Length

Lecture 12: Customer Lifetime Value in SaaS (Software as a Service)

Lecture 13: CAC to LTV Ratio in SaaS

Lecture 14: Monthly recurring revenue (MRR) in SaaS (Software as a Service)

Lecture 15: Ways to increase your MRR

Lecture 16: Annual Recurring Revenue (ARR)

Lecture 17: Retention Rate in SaaS

Lecture 18: Net Revenue Retention Rate

Lecture 19: SaaS (Software as a Service) Churn

Lecture 20: Types of churn Rate in SaaS

Lecture 21: Reason Behind Churn in SaaS

Lecture 22: Unit Economics in SaaS

Lecture 23: Rule of 40 in SaaS

Lecture 24: Calculate Valuation for SaaS

Lecture 25: Course Content PPT notes

Chapter 5: SaaS Finance and Accounting

Lecture 1: SaaS Financial Statement introduction

Lecture 2: SaaS Financial Statement Calculation using Excel

Lecture 3: Building SAAS Metrics Dashboard with Google Sheet

Lecture 4: Measuring SaaS Metrics with ChartMogul

Lecture 5: SaaS product used to improve SaaS product

Lecture 6: Product Analytics with Mixpanel

Lecture 7: SaaS Metrics Dashboard

Chapter 6: Product Analytics and User Tracking

Lecture 1: Product Metrics Masterclass

Lecture 2: Product Metrics used across industry

Lecture 3: North Star metric

Lecture 4: Introduction to Mixpanel

Lecture 5: Introduction to Google Analytics

Lecture 6: Introduction to Mixpanel

Lecture 7: Insights, Flow , Funnels and Retension in mixpanel

Lecture 8: Mixpanel Masterclass – SaaS

Chapter 7: Customer Success Metrics

Lecture 1: Customer Experience Basics

Lecture 2: Customer Support Metrics

Lecture 3: Customer Effort Score (CES)

Lecture 4: TTFV to Improve CES Score

Lecture 5: Customer Satisfaction Score (CSAT)

Lecture 6: Net Promoter Score (NPS)

Lecture 7: CSAT, CES and NPS Conclusion

Instructors

Rating Distribution

  • 1 stars: 5 votes
  • 2 stars: 15 votes
  • 3 stars: 71 votes
  • 4 stars: 220 votes
  • 5 stars: 322 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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