Search Engine Marketing: From "I Don't Know" To "I'm A Pro"

Search Engine Marketing: From "I Don't Know" To "I'm A Pro", available at $59.99, with 52 lectures, 9 quizzes.

You will learn about Leverage voice search and on-page optimisations for SEO and SEM Build effective Search Plans optimised towards business goals Customise campaigns for customer acquisition, lead generation and remarketing Automate campaign optimisations and resolve policy violations Grow confidence to start or accelerate your career in digital marketing This course is ideal for individuals who are Whether you have never dipped a toe into digital marketing, or you’ve splashed in the pool for as many as 5 years, there is something here for you. It is particularly useful for Whether you have never dipped a toe into digital marketing, or you’ve splashed in the pool for as many as 5 years, there is something here for you.

Enroll now: Search Engine Marketing: From "I Don't Know" To "I'm A Pro"

Summary

Title: Search Engine Marketing: From "I Don't Know" To "I'm A Pro"

Price: $59.99

Number of Lectures: 52

Number of Quizzes: 9

Number of Published Lectures: 52

Number of Published Quizzes: 9

Number of Curriculum Items: 61

Number of Published Curriculum Objects: 61

Original Price: CA$99.99

Quality Status: approved

Status: Live

What You Will Learn

Leverage voice search and on-page optimisations for SEO and SEM
Build effective Search Plans optimised towards business goals
Customise campaigns for customer acquisition, lead generation and remarketing
Automate campaign optimisations and resolve policy violations
Grow confidence to start or accelerate your career in digital marketing

Who Should Attend

Whether you have never dipped a toe into digital marketing, or you’ve splashed in the pool for as many as 5 years, there is something here for you.

Target Audiences

Whether you have never dipped a toe into digital marketing, or you’ve splashed in the pool for as many as 5 years, there is something here for you.

Welcome! Are you ready to become a Search Engine Marketing Professional?

Getting started in digital marketing is pretty easy if you have the right attitude.

In this introductory course, we will cover many topics including:

Voice Search & On-Page Optimisation for SEO & SEM
How Search Engine Marketing works
Building a Search Plan
Targets, Budgets and Optimisations
Ad Customisations
Remarketing
Lead Generation
Automations
Policy Violations

The modules include examples, demonstrations, quizzes and downloadable templates. You will get a few coaching tips on how to resolve errors, and how to manage relationships and expectations with your clients or peers when something goes wrong.

We will talk about some tools and programs that you can explore in your practice, which will help you become a more rounded marketer.

Keep in mind that the ad platforms change often, but with a firm grasp of the fundamental principles, you will adapt whenever Google or another ad platform tosses out something new.

There is no need to feel intimidated. The best time to start is now and the best way to learn is by doing. Push forward with courage, even when you’re not confident.

It is time to go from “Erm…I don’t know” to “Yup, I’M A PRO!”

If you are ready, then let us get started.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Intro

Lecture 2: Instructor Introduction

Chapter 2: Intro to Search

Lecture 1: Search Engines

Lecture 2: Search Engine Results Pages (SERP)

Lecture 3: Organic Search Results

Lecture 4: Paid Search Results

Lecture 5: Section Recap

Chapter 3: SEO & SEM

Lecture 1: Module Overview

Lecture 2: Keywords

Lecture 3: Search Engine Optimisation (SEO)

Lecture 4: Search Engine Marketing (SEM)

Lecture 5: How SEM Works!

Lecture 6: Recap

Chapter 4: Campaign Strategy

Lecture 1: Overview

Lecture 2: Campaign Background

Lecture 3: Hierarchy & Ad Anatomy

Lecture 4: Writing the Best Search Ads

Lecture 5: Responsive Search Ads (RSA) Update – August 2021

Lecture 6: Ad Anatomy – Desktop & Mobile

Lecture 7: DEMO: Planning & Organising Keywords

Lecture 8: DEMO: Building A Search Plan

Lecture 9: DEMO: Importing Search Plan to Editor (& Avoiding Common Errors)

Lecture 10: DEMO: Uploading from Editor

Chapter 5: Basic SEM Optimisation

Lecture 1: Overview + What Is An Optimisation

Lecture 2: Optimising Keyword Targeting

Lecture 3: DEMO: Editing the cmapaign in Google Ads online

Lecture 4: Ad Extensions

Lecture 5: Bidding Strategies

Lecture 6: DEMO: Tracking Conversions & Selecting The Bidding Strategy

Lecture 7: Leveraging the Search Terms Report

Chapter 6: Performance Data & Reports

Lecture 1: Overview: Data & Reports

Lecture 2: Performance Indicators

Lecture 3: DEMO: Reports & Dashboards

Chapter 7: Ad Customisers +

Lecture 1: Overview: Ad Customisation

Lecture 2: Dynamic Keyword Insertion

Lecture 3: Countdown Timers

Lecture 4: IF Functions

Lecture 5: Location Insertion

Chapter 8: Lead Generation

Lecture 1: What is a Lead?

Lecture 2: Optimised Landing Pages

Chapter 9: Search Remarketing

Lecture 1: Introduction to Search Remarketing

Lecture 2: Audience Targeting, Observation & Exclusion

Lecture 3: Remarketing vs Retargeting

Lecture 4: Website Visitor Segments

Lecture 5: Customer Match

Lecture 6: Custom Segments

Lecture 7: Similar Audiences

Lecture 8: DEMO: Defining & Populating Audience Segments

Chapter 10: Automations

Lecture 1: Automated Rules + DEMO

Lecture 2: Using Javascript to Automate + DEMO

Chapter 11: Policy Violations & Disapprovals

Lecture 1: Policy Violations & Reasons for Ad Disapproval

Chapter 12: Conclusion & Congratulations

Lecture 1: Well Done

Instructors

Sade Euzebe
Digital Marketing Strategist

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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