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Search Engine Marketing (SEM) from an ex-Googler

Marketing

Rating4.1
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Search Engine Marketing (SEM) from an ex-Googler, available at $34.99, has an average rating of 4.1, with 31 lectures, based on 83 reviews, and has 1068 subscribers.

You will learn about Create and run Search Engine marketing campaigns on Google AdWords Optimise campaigns to get the best possible results Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building. This course is ideal for individuals who are Anyone interested in becoming a Online advertising expert should take this course. or Anyone who wants to become a specialist in Digital Marketing or Anyone who plans to pass the Google certification exams It is particularly useful for Anyone interested in becoming a Online advertising expert should take this course. or Anyone who wants to become a specialist in Digital Marketing or Anyone who plans to pass the Google certification exams.

Enroll now: Search Engine Marketing (SEM) from an ex-Googler

Summary

Title: Search Engine Marketing (SEM) from an ex-Googler

Price: $34.99

Average Rating: 4.1

Number of Lectures: 31

Number of Published Lectures: 31

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 31

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

  • Create and run Search Engine marketing campaigns on Google AdWords
  • Optimise campaigns to get the best possible results
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.

Who Should Attend

  • Anyone interested in becoming a Online advertising expert should take this course.
  • Anyone who wants to become a specialist in Digital Marketing
  • Anyone who plans to pass the Google certification exams

Target Audiences

  • Anyone interested in becoming a Online advertising expert should take this course.
  • Anyone who wants to become a specialist in Digital Marketing
  • Anyone who plans to pass the Google certification exams

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.

Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.

The course contains 3 parts – Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.

A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.

Course Curriculum

Chapter 1: AdWords Fundamentals

Lecture 1: What is Google AdWords?

Lecture 2: The Google Network

Lecture 3: Advantages of Google AdWords

Lecture 4: Google Ad Auction

Lecture 5: AdWords Bids

Lecture 6: AdWords Ad Quality

Lecture 7: AdWords Daily Budget

Lecture 8: Account Structure

Lecture 9: Creating a Campaign – Campaign Settings

Lecture 10: Creating a Ad Group

Lecture 11: AdWords Ad Format

Lecture 12: Keyword Match Type

Lecture 13: Ad Approval and Policy

Lecture 14: Managing Multiple Accounts – MCC, API, Editor

Chapter 2: Advance Search

Lecture 1: Advance Search Intro

Lecture 2: Invalid Clicks, Product Listing Ads

Lecture 3: Dynamic Search Ads

Lecture 4: Ad Extensions – Sitelinks, Call Extenstions, Location Extensions, Social.

Lecture 5: Tools – Change history, Conversions, Keyword Tool.

Lecture 6: Tools – Display planner, Ad Preview and Diagnosis

Lecture 7: Reporting, and Analytics

Lecture 8: Reporting Part 2

Lecture 9: AdWords Editor

Lecture 10: Optimisation and opportunities tab

Chapter 3: Display Network

Lecture 1: Introduction to Display Network

Lecture 2: Creating Display Campaign, Display Ad Builder, Ad Gallery.

Lecture 3: GDN Policy, Remarketing,

Lecture 4: Video Ads, True View, Youtube

Lecture 5: Youtube Ad Formats

Lecture 6: Youtube best practices

Lecture 7: Mobile Advertising

Instructors

Rating Distribution

  • 1 stars: 2 votes
  • 2 stars: 6 votes
  • 3 stars: 17 votes
  • 4 stars: 23 votes
  • 5 stars: 35 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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