Search Engine Optimisation (SEO) Course For Beginners

Search Engine Optimisation (SEO) Course For Beginners, available at $44.99, has an average rating of 4, with 29 lectures, based on 1 reviews, and has 3 subscribers.

You will learn about The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy How to use various SEO tools to conduct competitive SEO analysis How to conduct extensive and effective keyword research to beat the competition How to identify link building opportunities and implement them to existing SEO campaigns How to earn high quality editorial backlinks with a few simple white-hat techniques How to implement white-hat on-page SEO optimisation techniques How to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analytics How to oversee and manage SEO campaigns in-house or through an external SEO service provider This course is ideal for individuals who are Marketing Managers/Executives or Content Developers or Web Developers or Business Owners or Individuals seeking a career which would require them to have a foundation in SEO It is particularly useful for Marketing Managers/Executives or Content Developers or Web Developers or Business Owners or Individuals seeking a career which would require them to have a foundation in SEO.

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Summary

Title: Search Engine Optimisation (SEO) Course For Beginners

Price: $44.99

Average Rating: 4

Number of Lectures: 29

Number of Published Lectures: 29

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 29

Original Price: S$24.98

Quality Status: approved

Status: Live

What You Will Learn

The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation
How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage
Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy
How to use various SEO tools to conduct competitive SEO analysis
How to conduct extensive and effective keyword research to beat the competition
How to identify link building opportunities and implement them to existing SEO campaigns
How to earn high quality editorial backlinks with a few simple white-hat techniques
How to implement white-hat on-page SEO optimisation techniques
How to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analytics
How to oversee and manage SEO campaigns in-house or through an external SEO service provider

Who Should Attend

Marketing Managers/Executives
Content Developers
Web Developers
Business Owners
Individuals seeking a career which would require them to have a foundation in SEO

Target Audiences

Marketing Managers/Executives
Content Developers
Web Developers
Business Owners
Individuals seeking a career which would require them to have a foundation in SEO

This intensive Search Engine Optimisation (SEO) course covers up-to-date search marketing strategies, and you’ll learn step-by-step how to implement them into your existing marketing strategies in order to achieve business goals

To facilitate learning, you’ll be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Alternatively, you may choose to work on your own website if you have one.

Get introduced to SEO strategies that will not only enable you to manage your own SEO campaigns as an SEO head, but also be able to manage an external SEO service provider should you hire one.

This SEO course is packaged into digestible, bite-sized lessons to make learning more effective

After learning from a seasoned SEO expert, you’ll leave with a firm understanding of:

The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation
The latest Google algorithm updates and the impact those have on your website rankings
How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage
Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy
How to use various SEO tools to conduct competitive SEO analysis
How to conduct extensive and effective keyword research to beat the competition
How to identify link building opportunities and implement them to existing SEO campaigns
How to earn high quality editorial backlinks with a few simple white-hat techniques
How to implement white-hat on-page SEO optimisation techniques
How to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analytics
How to oversee and manage SEO campaigns in-house or through an external SEO service provider

Course Curriculum

Chapter 1: SEO Fundamentals

Lecture 1: Introduction – What is SEO-SEM and How It Works

Lecture 2: The Long Term Benefits and Impact of SEO on a Business

Lecture 3: SEO Case Studies

Lecture 4: Advantage and Disadvantages of SEO

Lecture 5: SEO vs. SEM

Lecture 6: A 4-Step SEO Process

Chapter 2: Keyword Research

Lecture 1: What is Keyword Research?

Lecture 2: Using Buyer Personas for Keyword Research

Lecture 3: Applying Customer Buying Journey to SEO

Lecture 4: Understanding Search Intent for SEO

Lecture 5: SEO Information Architecture & Site Structure

Lecture 6: Walkthrough of a Live Website's Site Architecture

Lecture 7: Creating a Keyword Plan

Lecture 8: Keyword Research Template & Google Keyword Planner

Chapter 3: On-Page SEO

Lecture 1: What is On-Page SEO?

Lecture 2: SEO Best Practices for Title Tag, Domain URL & Meta Description

Lecture 3: Title Tag, URL & Meta Description WordPress Hands-on

Lecture 4: Best Practices for Image Optimisation

Lecture 5: Best Practices for Content Creation

Lecture 6: How Search Engines Work

Lecture 7: White Hat vs. Black Hat SEO

Lecture 8: What is Local SEO and How to Rank in the Local Pack Results

Chapter 4: Off-Page SEO

Lecture 1: Introduction to Link Building

Lecture 2: Social Signals & SEO

Lecture 3: Link Schemes & Search Engine Penalties

Lecture 4: 3 Main Types of Link Building Strategies

Lecture 5: Reverse Engineering Backlinks

Chapter 5: SEO Analytics and Reporting

Lecture 1: SEO Analytics with Semrush

Lecture 2: Essentials SEO Metrics to Measure

Instructors

Dylan Sun
Founder & Curriculum Director of Equinet Academy

Rating Distribution

1 stars: 0 votes
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4 stars: 1 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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