SEO for Google's Search Generative Experience (SGE)
SEO for Google's Search Generative Experience (SGE), available at $39.99, has an average rating of 3, with 22 lectures, based on 3 reviews, and has 9 subscribers.
You will learn about Understand Generative AI – What is it, Types of Generative AI, Limitations & Example Learn the methods of optimising Generative AI models (LLMs) Understand the most important Ranking factor for Google's Search Generative Experience (SGE) Understand The Process of Influencing Google's SGE Snapshot results Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience (SGE) This course is ideal for individuals who are SEO Specialists or Digital Marketers or Online Marketers It is particularly useful for SEO Specialists or Digital Marketers or Online Marketers.
Enroll now: SEO for Google's Search Generative Experience (SGE)
Summary
Title: SEO for Google's Search Generative Experience (SGE)
Price: $39.99
Average Rating: 3
Number of Lectures: 22
Number of Published Lectures: 22
Number of Curriculum Items: 22
Number of Published Curriculum Objects: 22
Original Price: £44.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand Generative AI – What is it, Types of Generative AI, Limitations & Example
- Learn the methods of optimising Generative AI models (LLMs)
- Understand the most important Ranking factor for Google's Search Generative Experience (SGE)
- Understand The Process of Influencing Google's SGE Snapshot results
- Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience (SGE)
Who Should Attend
- SEO Specialists
- Digital Marketers
- Online Marketers
Target Audiences
- SEO Specialists
- Digital Marketers
- Online Marketers
Learn the secrets of Search Engine Optimization (SEO) tailored for Google’s cutting-edge Search Generative Experience (SGE) with our comprehensive course. As the digital landscape evolves, staying ahead of the curve is crucial, and our course is designed to ensure that you master the nuances of SEO for SGE. From understanding Generative AI, how it works, and its limitations, to the changes in ranking factors for SGE purposes, we cover it all.
Spearheaded by a multi-award-winning digital marketer, this curriculum is meticulously crafted to demystify the anxiety many marketers face with the advent of Google’s SGE and the perceived threat to SEO traffic.
What will You Learn?
This comprehensive course delves into the three methods of optimising Generative AI models, an essential triad for modern SEO: Prompting, Tuning & Retrieval-Augmented Generation. We place a strong emphasis on the Most Important Factors for Ranking in Google’s SGE.
The course discusses the process of influencing Google’s SGE snapshot results, and the pros and cons of optimizing for Google’s Search Generative Experience. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.
The course is designed around 5 specific goals:
1. Understand Generative AI – What is it, Types of Generative AI, Limitations & Example
2. Learn the methods of optimizing Generative AI models (LLMs)
3. Understand the most important Ranking factors for Google’s Search Generative Experience (SGE)
4. Understand The Process of Influencing Google’s SGE Snapshot results
5. Understand the Winners, Losers & Opportunities of SEO for Google’s Search Generative Experience
Your Instructor
Constantin is the multi-award winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master’s degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development.
Constantin’s commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.
While addressing these key topics, the course prepares you to confidently navigate the changing SEO landscape, transforming your SGE apprehension into mastery. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.
Learn digital marketing with one of the most awarded digital marketers in the UK!
Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.
Course Curriculum
Chapter 1: Introduction
Lecture 1: What is & how it works
Lecture 2: Grounding & Tuning
Lecture 3: Types of Generative AI
Lecture 4: Synthetic Data
Lecture 5: Clarify the ChatCpG/BARD confusion
Lecture 6: The Limitations
Lecture 7: Quick example of how LLMs generate output
Lecture 8: Understanding Tokens
Lecture 9: Word Embeddings
Chapter 2: Three Methods of Optimising Generative AI Models
Lecture 1: A big limitation
Lecture 2: Tuning
Lecture 3: Retrieval-augmented Generation (RAG)
Lecture 4: Prompting
Chapter 3: The Most Important Ranking Factor for Google Search Generative Experience (SGE)
Lecture 1: Intro to Entities
Lecture 2: Important Knowledge Graph updates
Lecture 3: The Surprising Impact of Top 10 SERPs on ranking in Google's SGE Snapshot
Chapter 4: PROS & CONS of Optimising for SGE
Lecture 1: The Process of Influencing Google's SGE Snapshot results
Lecture 2: Cost structures to consider
Lecture 3: On ROI…
Chapter 5: Winners & Losers
Lecture 1: The Winners
Lecture 2: The Losers
Lecture 3: The Opportunists
Instructors
-
Constantin Singureanu
Chief Digital Officer @Pufferr
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 1 votes
- 4 stars: 1 votes
- 5 stars: 0 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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