SEO & SEM Master I™ with certification from IIDM

Course Curriculum

Chapter 1: Introduction- Foundations of SEO

Lecture 1: Welcome to the International Institute of Digital Marketing™

Lecture 2: Training Overview

Lecture 3: Register your profile on IIDM™ Website.

Lecture 4: Become an Affiliate with IIDM™.

Lecture 5: Outlines and Objectives

Lecture 6: Introduction to Search Engine Marketing

Chapter 2: Leveraging the Power of search to accomplish your business goal

Lecture 1: WEEK 1 – What is search engine optimization (SEO)?

Lecture 2: WEEK 1 – What is Search Engine Marketing (SEM)?

Lecture 3: WEEK 1 – Reading search engine result pages

Lecture 4: WEEK1 – Setting SEO expectations

Lecture 5: WEEK 1 – How SEO affects your business

Lecture 6: WEEK 1 – Why you need a keyword-research plan

Lecture 7: WEEK 1 – How to research keywords

Lecture 8: WEEK 1 – Tools to help you analyze keywords

Lecture 9: WEEK 1 – Understanding keyword attributes

Lecture 10: WEEK 1 – Understanding keyword distribution

Lecture 11: WEEK 1 – Majestic Tool

Lecture 12: WEEK 1 – Ongoing keyword evaluation

Chapter 3: Content Optimization & Planning

Lecture 1: WEEK 2 – Understanding content optimization

Lecture 2: WEEK 2 – Optimizing site structure

Lecture 3: WEEK 2 – Optimizing textual page elements

Lecture 4: WEEK 2 – Optimizing nontext components of a webpage

Lecture 5: WEEK 2 – Optimizing for personalized search

Lecture 6: WEEK 2 – Interpreting the code behind webpages

Lecture 7: WEEK 2 – Understanding how search engines index content

Lecture 8: WEEK 2 – Working with canonical URLs and redirects

Lecture 9: WEEK 2 – Leveraging microformats

Lecture 10: WEEK 2 – Working with server-side factors

Lecture 11: WEEK 2 – Using Google Search Console

Lecture 12: WEEK 2 – Overview of long-term content strategies

Lecture 13: WEEK 2 – Plan a successful content strategy and avoid common mistakes

Lecture 14: WEEK 2 – Understanding different types of content

Lecture 15: WEEK 2 – Getting ideas for content

Lecture 16: WEEK 2 – Working with an editorial calendar

Lecture 17: WEEK 2 – Promote your content with social media

Lecture 18: WEEK 2 – Measuring content performance

Lecture 19: Introduction to AI in Social Media

Lecture 20: Jasper: AI Tool to create Social Media Posts

Lecture 21: Practical Jasper Explanation

Lecture 22: Introduction to ChatGPT

Chapter 4: Link-Buliding Strategies

Lecture 1: WEEK 3 – Understanding the importance of links

Lecture 2: WEEK 3 – Building internal links

Lecture 3: WEEK 3 – Building external links

Lecture 4: Create Backlinks/Bookmarks

Lecture 5: WEEK 3 – Finding link-building opportunities

Chapter 5: Measuring SEO & Ecommerce

Lecture 1: WEEK 4 – Measuring SEO performance

Lecture 2: WEEK 4 – Analyzing keywords

Lecture 3: WEEK 4 – Analyzing links

Lecture 4: WEEK 4 – Understanding SEO and ecommerce

Lecture 5: WEEK 4 – Understanding local SEO

Lecture 6: WEEK 4 – Understanding mobile SEO

Lecture 7: WEEK 4 – Facebook Advertisement: SEM For Your Business

Lecture 8: Congratulations

Lecture 9: Download your Certification and share your Digital Certification Badge