SEO & SEM Master III™ with Global certification from IIDM™

SEO & SEM Master III™ with Global certification from IIDM™, available at $129.99, with 47 lectures, 5 quizzes.

You will learn about How to make SEO work for your brand through good user experiences and enticing content. How to adapt your existing marketing methods to SEO & SEM for greater reach and best results. How do you manage paid marketing How can you make the most of your investments with advertisements, whether page ads or video This course is ideal for individuals who are Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience or Data analysts who need to learn SEO & SEM and how to use data gleaned from it. It is particularly useful for Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience or Data analysts who need to learn SEO & SEM and how to use data gleaned from it.

Enroll now: SEO & SEM Master III™ with Global certification from IIDM™

Summary

Title: SEO & SEM Master III™ with Global certification from IIDM™

Price: $129.99

Number of Lectures: 47

Number of Quizzes: 5

Number of Published Lectures: 47

Number of Published Quizzes: 5

Number of Curriculum Items: 68

Number of Published Curriculum Objects: 68

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

How to make SEO work for your brand through good user experiences and enticing content.
How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.
How do you manage paid marketing
How can you make the most of your investments with advertisements, whether page ads or video

Who Should Attend

Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
Data analysts who need to learn SEO & SEM and how to use data gleaned from it.

Target Audiences

Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
Data analysts who need to learn SEO & SEM and how to use data gleaned from it.

Welcome to the International Institute of Digital Marketing™

The International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed – a foundation with the ability to be built upon and developed with time.

This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.

This course consists of;

40 Lecture Videos
40 Downloadable Lecture Description
A total of 40 Lectures
14 Assignments to be submitted to IIDM™
5 Quizzes
48 External Resources
Practical SEO & SEM application
Practical Paid & Organic Strategies
Learn to create successful Paid Advertisements on Facebook and Google.

DURATION: Please note, this course is designed as a one-month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.

IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion.

Contact us here: support@iidm.world

Course Curriculum

Chapter 1: Introduction – Keywords Strategy

Lecture 1: Welcome to the International Institute of Digital Marketing™

Lecture 2: Training Overview

Lecture 3: Register your profile on IIDM™ Website.

Lecture 4: Become an Affiliate with IIDM™.

Lecture 5: Outlines and Objectives

Lecture 6: Search is life

Chapter 2: Starting Keyword Research

Lecture 1: WEEK 1 – Keywords: The foundation of digital marketing

Lecture 2: WEEK 1 – Why keywords?

Lecture 3: WEEK 1 – Keywords research shows intent

Lecture 4: WEEK 1 – Keywords provide context

Lecture 5: WEEK 1 – Research the SERPs

Lecture 6: WEEK 1 – Keyword tools: Search engines

Lecture 7: WEEK 1 – Keyword tools: Wordtracker

Lecture 8: WEEK 1 – Keyword concepts: Long tail and short tail

Lecture 9: WEEK 1 – Keyword concepts: Plurals

Lecture 10: WEEK 1 – Keyword concepts: Questions

Lecture 11: WEEK 1 – Keyword research: Buying cycle

Lecture 12: WEEK 1 – Keyword research: Observations

Lecture 13: WEEK 1 – Keyword research: Organize by phrase structure

Lecture 14: WEEK 1 – Use trends data to complete the picture

Lecture 15: WEEK 1 – Apply your data to your website structure

Lecture 16: WEEK 1 – Map your keyword data to a calendar

Lecture 17: WEEK 1 – Present your strategy

Chapter 3: Apply Keywords to Optimize Your Website

Lecture 1: WEEK 2 – Start with the page title

Lecture 2: WEEK 2 – How search engines display your URLs and page descriptions

Lecture 3: WEEK 2 – Optimize primary page structures

Lecture 4: WEEK 2 – A word of warning about SEO

Lecture 5: WEEK 2 – Take time to optimize the details

Lecture 6: Create Backlinks/Bookmarks

Chapter 4: Apply Keywords to Optimize Your Marketing & Paid Search

Lecture 1: WEEK 3 – Maintain keyword groups with specific destinations

Lecture 2: WEEK 3 – Build your quality score with keyword themes

Lecture 3: WEEK 3 – Utilize negative keywords

Lecture 4: WEEK 3 – Target ads and campaigns with keywords: Location, time, and words

Lecture 5: WEEK 3 – Content marketing: Answer questions and anticipate events

Lecture 6: Introduction to AI in Social Media

Lecture 7: Jasper: AI Tool to create Social Media Posts

Lecture 8: Practical Jasper Explanation

Lecture 9: Introduction to ChatGPT

Lecture 10: WEEK 3 – Social: Engage by knowing the need, the time, and the language

Lecture 11: WEEK 3 – Email: Educate and engage the needs of the audience

Chapter 5: SEO for Ecommerce

Lecture 1: WEEK 4 – Optimizing product pages for SEO

Lecture 2: WEEK 4 – Optimizing ecommerce content pages

Lecture 3: WEEK 4 – Buyer journey and keywords

Lecture 4: WEEK 4 – Understanding how ecommerce SERP works

Lecture 5: WEEK 4 – Continue learning SEO for ecommerce

Lecture 6: Congratulations

Lecture 7: Download your Certification and share your Digital Certification Badge

Instructors

International Institute Of Digital Marketing™
DIGITAL SKILLS FOR ALL™

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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