Services Marketing In Totality
Services Marketing In Totality, available at $19.99, has an average rating of 4.2, with 47 lectures, based on 27 reviews, and has 83 subscribers.
You will learn about enable people to fairly understand the challenges involved in service delivery learn about the characteristics of services learn about the dimension of service quality become knowledgeable on service encounters understand customers response to service failures learn about the cause behind service switching understand service recovery strategies understand service quarantees understand customer roles in service delivery learn how to manage service promises learn about consumer evaluation process for services This course is ideal for individuals who are Everybody or corporations or multinational companies or students or marketers or salespeople or business owners or employees or all service delivery companies It is particularly useful for Everybody or corporations or multinational companies or students or marketers or salespeople or business owners or employees or all service delivery companies.
Enroll now: Services Marketing In Totality
Summary
Title: Services Marketing In Totality
Price: $19.99
Average Rating: 4.2
Number of Lectures: 47
Number of Published Lectures: 47
Number of Curriculum Items: 47
Number of Published Curriculum Objects: 47
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- enable people to fairly understand the challenges involved in service delivery
- learn about the characteristics of services
- learn about the dimension of service quality
- become knowledgeable on service encounters
- understand customers response to service failures
- learn about the cause behind service switching
- understand service recovery strategies
- understand service quarantees
- understand customer roles in service delivery
- learn how to manage service promises
- learn about consumer evaluation process for services
Who Should Attend
- Everybody
- corporations
- multinational companies
- students
- marketers
- salespeople
- business owners
- employees
- all service delivery companies
Target Audiences
- Everybody
- corporations
- multinational companies
- students
- marketers
- salespeople
- business owners
- employees
- all service delivery companies
Base on my research, by 2025 millions of additional new jobs will be added on the internet, this means services jobs will still be abundant than product oriented jobs, so we need to take good care and understand in detail services marketing.
Because of the challenges associated with services it is important we understand services marketing in other to market the services effectively and efficiently. The characteristics of services make it unique in understanding it in detail to enhance the work of the services marketing concept. It is very important that we should not take any customer for granted, the survival of any business depend on the customer, it is better companies train their employees well so that they can handle customers in a professional way.
Delivery good services to customer is a great competitive advantage.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Introduction to services
Chapter 2: Challenges For Services
Lecture 1: Setting Prices
Lecture 2: Defining and Improving Quality
Lecture 3: Communicating and Testing New Services
Lecture 4: Communicating and maintaining a Consistent Image
Lecture 5: Motivating and Sustaining Employee Commitment
Chapter 3: Characteristics Of Services
Lecture 1: Intangibility of services
Lecture 2: Inseparability of services
Lecture 3: heterogeneity of services
Lecture 4: Perish ability of services
Lecture 5: Ownership of services
Chapter 4: Dimensions of service quality
Lecture 1: What is service quality
Lecture 2: Reliability
Lecture 3: Assurance
Lecture 4: Tangible
Lecture 5: Empathy
Lecture 6: Responsiveness
Chapter 5: The Service Encounters
Lecture 1: Moment of truth
Lecture 2: Encounter with customer
Lecture 3: Phone Encounter
Lecture 4: Build trust
Chapter 6: Customer Responds To Service Failures
Lecture 1: Complaint to service provider
Lecture 2: Complaint to friends and family
Lecture 3: Complaint to third party
Lecture 4: Switch to another service provider
Lecture 5: Stay with provider
Chapter 7: Customer Switching To Different Provider
Lecture 1: Pricing
Lecture 2: Time
Lecture 3: Core service failure
Lecture 4: Service Encounter failures
Lecture 5: Competition
Chapter 8: Service Recovery Strategies
Lecture 1: Act quickly
Lecture 2: Treat customer fairly
Lecture 3: Learn from service recovery experience
Lecture 4: Learn from lost customer
Lecture 5: Welcome complaint
Chapter 9: Characteristics of service guarantees
Lecture 1: Unconditional
Lecture 2: Meaningful
Lecture 3: Easy to invoke and collect
Chapter 10: Customers Roles In Service Delivery
Lecture 1: Customer must have input in service delivery
Lecture 2: Giving feedback
Chapter 11: Managing Service Promises
Lecture 1: Communication
Lecture 2: Make realistic promises
Chapter 12: Consumer Evaluation Process For Service
Lecture 1: Search Quality
Lecture 2: Experience quality
Lecture 3: Credence quality
Instructors
-
Eric Yeboah
MBA/ PGDip
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 2 votes
- 3 stars: 3 votes
- 4 stars: 4 votes
- 5 stars: 18 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024