Shopper Marketing Fundamentals by Oliver Pedersen

Shopper Marketing Fundamentals by Oliver Pedersen, available at Free, has an average rating of 4.25, with 24 lectures, 3 quizzes, based on 6 reviews, and has 255 subscribers.

You will learn about Differentiate between consumers and shopper mindset and be able to connect brand and shopper marketing. Get to understand the importance of shopper marketing, Shopper Psychology, and understand the fundamentals of shopper marketing Use insights from shopper trip missions and understand the concept of Path to Purchase Have learned how to understand POSM, how to create the best performing POSM, and how to evaluate your POSM through different tools Learn how to drive brand KPIs and portfolio activations in channels for business growth. This course is ideal for individuals who are This is a Shopper Marketing Fundamentals course that introduces shopper marketing. Its for anyone interested in shopper marketing be it the owner of a bar or restaurant or a supermarket owner or a marketer It is particularly useful for This is a Shopper Marketing Fundamentals course that introduces shopper marketing. Its for anyone interested in shopper marketing be it the owner of a bar or restaurant or a supermarket owner or a marketer.

Enroll now: Shopper Marketing Fundamentals by Oliver Pedersen

Summary

Title: Shopper Marketing Fundamentals by Oliver Pedersen

Price: Free

Average Rating: 4.25

Number of Lectures: 24

Number of Quizzes: 3

Number of Published Lectures: 24

Number of Published Quizzes: 3

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Differentiate between consumers and shopper mindset and be able to connect brand and shopper marketing.
Get to understand the importance of shopper marketing, Shopper Psychology, and understand the fundamentals of shopper marketing
Use insights from shopper trip missions and understand the concept of Path to Purchase
Have learned how to understand POSM, how to create the best performing POSM, and how to evaluate your POSM through different tools
Learn how to drive brand KPIs and portfolio activations in channels for business growth.

Who Should Attend

This is a Shopper Marketing Fundamentals course that introduces shopper marketing. Its for anyone interested in shopper marketing be it the owner of a bar or restaurant or a supermarket owner or a marketer

Target Audiences

This is a Shopper Marketing Fundamentals course that introduces shopper marketing. Its for anyone interested in shopper marketing be it the owner of a bar or restaurant or a supermarket owner or a marketer

Oliver S. Pedersen’s Shopper Marketing Course on Udemy is a comprehensive and invaluable resource for anyone looking to excel in the dynamic world of shopper marketing. With over 7 years of experience in brand, trade, and shopper marketing, Oliver brings a wealth of knowledge and expertise to the table, making this course a must-have for professionals in the field.

This is the free version of the course: Shopper Marketing Mastery – the complete course. This free course begins with an introduction to shopper marketing, laying the groundwork for understanding its principles and importance in today’s competitive landscape. From there, Oliver delves into Shopper Psychology, exploring the intricate factors that drive consumer behavior and influence purchase decisions.

One of the course’s highlights is its coverage of the Path to Purchase, where learners gain insights into the various stages shoppers go through before making a buying decision. Understanding this journey is crucial for marketers seeking to optimize their strategies and capture consumer attention effectively.

Oliver also provides fundamental guidance on Point of Sale Materials (POSM), offering best practices and strategies for creating impactful displays and promotions. Whether it’s in the off-trade, on-trade, or e-commerce channels, learners will discover how to leverage POSM to drive sales and enhance brand visibility across different retail environments.

Throughout the course, Oliver’s engaging teaching style and real-world examples make complex concepts easy to understand and apply. With practical insights and actionable tips, learners gain the skills and confidence needed to succeed in today’s ever-evolving retail landscape.

In conclusion, Oliver S. Pedersen’s Shopper Marketing Course on Udemy is a comprehensive guide that covers essential topics, equipping learners with the knowledge and tools to thrive in the competitive world of shopper marketing. Whether you’re a seasoned professional or new to the field, this course offers valuable insights that will elevate your marketing strategies and drive success in the marketplace.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction and welcome to this Free version on Shopper Marketing Fundamentals

Chapter 2: Introduction to Shopper Marketing

Lecture 1: What is Shopper Marketing?

Lecture 2: Shopper Marketing vs. Consumer Marketing

Lecture 3: The 4 main benefits of Shopper Marketing

Chapter 3: Connecting Brand and Shopper marketing

Lecture 1: Brand Pyramid and Retail as the missing link

Chapter 4: Shopper Psychology

Lecture 1: Introduction to Shopper Psychology

Lecture 2: The subconscious mind

Lecture 3: System 1 and System 2

Chapter 5: The Moments of Truth

Lecture 1: The Moments of Truth

Chapter 6: Shopper Trip Missions

Lecture 1: What is a shopper trip mission?

Lecture 2: Shopper Trip missions

Chapter 7: Shopper and Category

Lecture 1: The importance of understanding the category

Lecture 2: The 5 shopper category fundamentals

Lecture 3: What is a shopper solution?

Chapter 8: Path to Purchase Fundamentals

Lecture 1: Modern off-trade Path to Purchase model

Lecture 2: Coca Cola example Path to Purchase Modern Off-trade

Lecture 3: On-trade Path to Purchase model

Lecture 4: On-trade examples of Path to Purchase

Chapter 9: The role of Packaging in Shopper Marketing

Lecture 1: Examples of Packaging and their role in shopper marketing

Chapter 10: Defining Point of Sale Materials and the importance of POSM

Lecture 1: POSM definition

Lecture 2: Introduction to the 4C Toolkit and how to use it

Lecture 3: Evaluating Off-trade POSM using the 4C Toolkit

Lecture 4: Evaluating On-trade POSM using the 4C Toolkit

Lecture 5: POSM and placement in retail

Instructors

Oliver Pedersen
Professional Marketer and Udemy Instructor

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 3 votes
5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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