Shopper Marketing Mastery – The Complete course
Shopper Marketing Mastery – The Complete course, available at $44.99, has an average rating of 4.86, with 86 lectures, based on 7 reviews, and has 27 subscribers.
You will learn about Differentiate between consumers and shopper mindset and be able to connect brand and shopper marketing. Get to understand the importance of shopper marketing, Shopper Psychology, and bringing your marketing game to another level to reach your business objectives Use insights from shopper trip missions for path to purchase messaging and activation. Have learned how to understand POSM, how to create the best performing POSM, and how to evaluate your POSM through different tools Learn how to drive brand KPIs and portfolio activations in channels for business growth. This course is ideal for individuals who are This course is for anyone interested in Shopper Marketing or marketing in General. From a bar or restaurant owner to a marketer to a supermarket It is particularly useful for This course is for anyone interested in Shopper Marketing or marketing in General. From a bar or restaurant owner to a marketer to a supermarket.
Enroll now: Shopper Marketing Mastery – The Complete course
Summary
Title: Shopper Marketing Mastery – The Complete course
Price: $44.99
Average Rating: 4.86
Number of Lectures: 86
Number of Published Lectures: 86
Number of Curriculum Items: 86
Number of Published Curriculum Objects: 86
Original Price: $49.99
Quality Status: approved
Status: Live
What You Will Learn
- Differentiate between consumers and shopper mindset and be able to connect brand and shopper marketing.
- Get to understand the importance of shopper marketing, Shopper Psychology, and bringing your marketing game to another level to reach your business objectives
- Use insights from shopper trip missions for path to purchase messaging and activation.
- Have learned how to understand POSM, how to create the best performing POSM, and how to evaluate your POSM through different tools
- Learn how to drive brand KPIs and portfolio activations in channels for business growth.
Who Should Attend
- This course is for anyone interested in Shopper Marketing or marketing in General. From a bar or restaurant owner to a marketer to a supermarket
Target Audiences
- This course is for anyone interested in Shopper Marketing or marketing in General. From a bar or restaurant owner to a marketer to a supermarket
Oliver S. Pedersen’s Shopper Marketing Course on Udemy is a comprehensive and invaluable resource for anyone looking to excel in the dynamic world of Shopper marketing. With over 7 years of experience in brand, trade, and shopper marketing, Oliver brings a wealth of knowledge and expertise to the table, making this course a must-have for professionals in the field.
The course begins with an in-depth introduction to shopper marketing, laying the groundwork for understanding its principles and importance in today’s competitive landscape. From there, Oliver delves into Shopper Psychology, exploring the intricate factors that drive consumer behavior and influence purchase decisions.
One of the course’s highlights is its coverage of the Path to Purchase, where learners gain insights into the various stages shoppers go through before making a buying decision. Understanding this journey is crucial for marketers seeking to optimize their strategies and capture consumer attention effectively.
Oliver also provides detailed guidance on Point of Sale Materials (POSM), offering best practices and strategies for creating impactful displays and promotions. Whether it’s in the off-trade, on-trade, or e-commerce channels, learners will discover how to leverage POSM to drive sales and enhance brand visibility across different retail environments.
Throughout the course, Oliver’s engaging teaching style and real-world examples make complex concepts easy to understand and apply. With practical insights and actionable tips, learners gain the skills and confidence needed to succeed in today’s ever-evolving Shopper landscape.
In conclusion, Oliver S. Pedersen’s Shopper Marketing Course on Udemy is a comprehensive guide that covers essential topics, equipping learners with the knowledge and tools to thrive in the competitive world of shopper marketing. Whether you’re a seasoned professional or new to the field, this course offers valuable insights that will elevate your marketing strategies and drive success in the marketplace.
Course Curriculum
Chapter 1: Welcome and Introduction
Lecture 1: Welcome and Introduction to the course
Chapter 2: Introduction and importance of Shopper Marketing
Lecture 1: What is Shopper Marketing?
Lecture 2: What is shopper marketing also?
Lecture 3: Shopper Marketing vs. Consumer Marketing
Lecture 4: Why is Shopper Marketing Important?
Lecture 5: The 4 main benefits of Shopper Marketing
Chapter 3: Connecting Brand and Shopper Marketing
Lecture 1: Understand the Brand Positioning model
Lecture 2: Understand a Brand Manifesto
Lecture 3: Understand a Brand Pyramid
Chapter 4: Shopper Psychology
Lecture 1: Introduction to Shopper Psychology
Lecture 2: Understand the impact of the subconscious mind
Lecture 3: The impact of Emotions
Lecture 4: Emotions, products and POSM
Lecture 5: The importance of understanding the brain
Lecture 6: Understand system 1 and system 2
Lecture 7: Fixation and placement
Lecture 8: Understand Retailtainment
Chapter 5: The Moments of Truth
Lecture 1: Introduction to the Moments of Truth
Lecture 2: Deep diving the Zero Moment of Truth
Lecture 3: Deep diving the First Moment of Truth
Lecture 4: Deep diving the Second Moment of Truth
Lecture 5: Deep diving the Third Moment of Truth
Chapter 6: Understanding the different Channels
Lecture 1: Introduction to channels
Lecture 2: Understand the off-trade channels
Lecture 3: Understand the on-trade channels
Lecture 4: Understand the e-commerce channels
Chapter 7: Mastering the Shopper Trip Missions
Lecture 1: What is a Shopper Trip Mission?
Lecture 2: A Shopper Trip Mission in action
Lecture 3: Importance of Shopper Trip Missions
Lecture 4: The Shopper Trip Missions
Chapter 8: Shopper Marketing and Category Growth
Lecture 1: Shopper and category introduction
Lecture 2: The 4 More's – a economic growth model
Lecture 3: The 5 Shopper Category Fundamentals
Lecture 4: Fundamental 1 – category structure
Lecture 5: Fundamental 2 – Ease of Shop
Lecture 6: Fundamental 3 – Education
Lecture 7: Fundamental 4 – Excitement
Lecture 8: Fundamental 5 – Product Quality
Lecture 9: Introduction to Category Solutions
Lecture 10: Two examples of best in class category activations
Lecture 11: Understanding Shopper Solutions
Chapter 9: The Path to Purchase
Lecture 1: Introduction to and definition of the Path to Purchase
Lecture 2: Modern off-trade Path to Purchase model
Lecture 3: Coca Cola best in class example Path to Purchase
Lecture 4: Shopper Trip Missions and Path to Purchase connection
Lecture 5: Activating different Shopper Trip Missions
Lecture 6: Off-trade messaging on the path to purchase from thematic to selling
Lecture 7: Messaging on the Path to Purchase Modern off-trade
Lecture 8: Introduction to Traditional Stores and emerging markets
Lecture 9: The Path to Purchase in Traditional Stores – the model
Lecture 10: Communication along the Path to Purchase in traditional stores
Lecture 11: The Path to Purchase in On-trade
Lecture 12: Examples of the Path to Purchase in on-trade
Lecture 13: Messaging on the path to purchase in on-trade
Lecture 14: The Path to Purchase in e-commerce
Lecture 15: Examples of the Path to Purchase in e-commerce
Chapter 10: Using Packaging in Shopper Marketing
Lecture 1: The importance of packaging in shopper marketing
Lecture 2: Examples of packaging and shopper marketing
Lecture 3: Examples of best in class packaging
Chapter 11: Defining Point of Sale Materials and the importance of POSM
Lecture 1: POSM importance and definition
Lecture 2: Purpose of POSM
Chapter 12: Point of Sale Materials Terminology
Lecture 1: POSM terminology definitions
Lecture 2: Different POSM categories
Chapter 13: Designing best in class POSM
Lecture 1: Introduction to POSM design and design principles.
Lecture 2: POSM examples – cut through
Lecture 3: POSM examples – consistent
Lecture 4: POSM examples – clear
Lecture 5: POSM examples – connect
Chapter 14: Evaluating Point of Sale Materials with the 4C toolkit
Lecture 1: Introduction and how to use the 4C toolkit
Lecture 2: The 4C toolkit template
Lecture 3: Evaluating off-trade POSM examples using the 4C Toolkit
Lecture 4: Evaluating on-trade POSM examples using the 4C Toolkit
Lecture 5: Evaluating e-commerce POSM examples using the 4C Toolkit
Chapter 15: Best in Class Point of Sale Materials examples
Lecture 1: Cut Through – Best in class POSM examples
Lecture 2: Clear – Best in class POSM examples
Lecture 3: Consistent – Best in class POSM examples
Lecture 4: Connect – Best in class POSM examples
Chapter 16: Understand Point of Sale Materials and Placement
Lecture 1: Understand the supermarket layout and POSM placement examples
Lecture 2: Understanding Secondary placements
Chapter 17: Shopper Marketing Activations
Lecture 1: Defining Shopper Marketing Activation
Lecture 2: Instore sampling and real time demos
Lecture 3: Limited time offers and gift with purchase
Lecture 4: Loyalty programmes
Instructors
-
Oliver Pedersen
Professional Marketer and Udemy Instructor
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 1 votes
- 5 stars: 6 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Digital Marketing Foundation Course
- Google Shopping Ads Digital Marketing Course
- Multi Cloud Infrastructure for beginners
- Master Lead Generation: Grow Subscribers & Sales with Popups
- Complete Copywriting System : write to sell with ease
- Product Positioning Masterclass: Unlock Market Traction
- How to Promote Your Webinar and Get More Attendees?
- Digital Marketing Courses
- Create music with Artificial Intelligence in this new market
- Create CONVERTING UGC Content So Brands Will Pay You More
- Podcast: The top 8 ways to monetize by Podcasting
- TikTok Marketing Mastery: Learn to Grow & Go Viral
- Free Digital Marketing Basics Course in Hindi
- MailChimp Free Mailing Lists: MailChimp Email Marketing
- Automate Digital Marketing & Social Media with Generative AI
- Google Ads MasterClass – All Advanced Features
- Online Course Creator: Create & Sell Online Courses Today!
- Introduction to SEO – Basic Principles of SEO
- Affiliate Marketing For Beginners: Go From Novice To Pro
- Effective Website Planning Made Simple