Smarter Branding Without Breaking the Bank
Smarter Branding Without Breaking the Bank, available at $19.99, has an average rating of 4.15, with 23 lectures, based on 27 reviews, and has 510 subscribers It is particularly useful for .
Enroll now: Smarter Branding Without Breaking the Bank
Summary
Title: Smarter Branding Without Breaking the Bank
Price: $19.99
Average Rating: 4.15
Number of Lectures: 23
Number of Published Lectures: 23
Number of Curriculum Items: 23
Number of Published Curriculum Objects: 23
Original Price: $89.99
Quality Status: approved
Status: Live
Target Audiences
Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Low Cost – or No Cost at All
In this course, international branding expert Brenda Bence has created the definitive guide to branding on a tight budget.
Your competitors and customers won’t wait around for you to get your branding act together. But building a strong brand is only for huge companies with loads of time, money, and marketing staff, right?
Not so fast! If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you have FIVE powerful marketing resources you can use right now to get big-brand results at little or no cost.
Step One: Shift your mindset.
In this course, Smarter Branding Without Breaking the Bank, international branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch – and with almost empty pockets – Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 30 countries with offices in both the United States and Asia.
Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bankis a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.
In this eye-opening, engaging, and practical course, you will learn tried-and-true secrets to successfully building a brand even when time and money are tight. Previously known only by mega-corporations, these same strategies can easily be applied to smaller businesses for a fraction of the cost. The outcome? You can build a powerful brand that is big on results without having to empty your wallet.
This one-of-a-kind program is filled with examples, illustrations, exercises, and more. You get everything you need to quickly gain valuable marketing skills, build a sustainable brand, and grow your business — all for less time and money than you ever thought possible.
In Smarter Branding Without Breaking the Bank, you will walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues – starting today.
– Learn to leverage five existing assets to create a robust brand marketing plan
– Craft a unique and compelling brand positioning using six proven elements
– Dispel widely-held branding myth that could be holding you back from success
– Apply lessons from dozens of real-world case studies from a variety of businesses
– Create a permanent "marketing mindset" for you and your team
and more.
In this Smarter Branding Without Breaking the Bank course, you will get…
- 20Video Learning Sessions.It’s like having international branding expert Brenda Bence as your personal tutor and branding coach in the comfort of your home or office. More than 5 hours of expert instruction, insider secrets, success stories and what “not to do” from examples that span multiple industries. The videos include dozens of mega-brand strategies that you can apply easily and powerfully to your own company, whether you run a business of 500 people, 50 people, or whether you are a one man/woman show.
- Smarter Branding Without Breaking the Bank E-book.The 168-page, award-winning book that started it all, based on Brenda’s sought-after workshops which have received raves all across the globe. These workshops have helped thousands of entrepreneurs around the world build powerful brands easily and quickly – at little or no cost.
- Smarter Branding Without Breaking the Bank Workbook.In a fill-in-the-blank PDF format, the workbook contains 60 pages of worksheets and exercises that you can customize and immediately apply to building your own brand or business to drive dramatic improvements in customer loyalty.
You can take control of your own company’s brand in a shorter time — and for far less money — than you ever imagined. Shift your brand-building results into overdrive with Smarter Branding Without Breaking the Bank.
Course Curriculum
Chapter 1: My First Section
Lecture 1: Complimentary Video: A Sneak Peak at Smarter Branding Without Breaking the Bank
Lecture 2: E-book – Smarter Branding Without Breaking the Bank
Lecture 3: Accompanying Workbook – Smarter Branding Without Breaking the Bank ( Fillable PDF)
Lecture 4: Video #1. You Don’t Need Deep Pockets to Build a Strong Brand — An Introduction to Smarter Branding Without Breaking the Bank
Lecture 5: Video #2. Know Your "Brand-Speak" — Key Branding Terms & Developing a "Marketing Mindset"
Lecture 6: Video #3. Don't Just Sit There on Your Assets… The Five Brand-Building Resources You Already Have
Lecture 7: Video #4. A GPS For Your Brand — An Introduction to Brand-Building Asset #1: Positioning
Lecture 8: Video #5. The Power of a Bull's-Eye — Core Positioning Element #1: Target Group Overview
Lecture 9: Video #6. Draw Your Bow and Point Your Arrow — Core Positioning Element #1: Target Group Application
Lecture 10: Video #7. Meet Their Needs and You'll Succeed — Core Positioning Element #2: Customer Needs
Lecture 11: Video #8. "Frame" Your Competition — Core Positioning Element #3: Competitive Framework
Lecture 12: Video #9. What Have You Done for Me Lately? Core Positioning Element #4: Benefits
Lecture 13: Video #10. Prove it! — Core Positioning Element #5: Reasons Why
Lecture 14: Video #11. Does Your Brand Have Personality? Core Positioning Element #6: Brand Character
Lecture 15: Video #12. Pulling It All Together — Your Brand's Complete Positioning Statement
Lecture 16: Video #13. Don't Just Say …DO! Low-Cost Ways to Leverage Your Positioning Statement
Lecture 17: Video #14. How Do Your Customers Need You? Let Us Count the Ways… Brand-Building Asset #2: Customers — Uncovering Needs
Lecture 18: Video #15. Hidden Diamonds in the Rough – Brand-Building Asset #2: The Value of Existing Customers
Lecture 19: Video #16. Develop a Superiority Complex – Brand-Building Asset #3: Your Product & Services
Lecture 20: Video #17. Walking, Talking Advertisements – Brand-Building Asset #4: Your Team
Lecture 21: Video #18. Keep your Customers Close and Your Competition Closer – Brand-Building Asset #5: Your Competitors
Lecture 22: Video #19. Smarter Branding You Can Bank On — Recap and Implementation
Lecture 23: Video #20. A Few Parting Words — A Gift, A Resource, and a Favor
Instructors
-
Brenda Bence
International Corporate and Personal Branding Expert
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 1 votes
- 3 stars: 2 votes
- 4 stars: 5 votes
- 5 stars: 18 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024