Social Media Management
Social Media Management, available at $59.99, has an average rating of 4.3, with 39 lectures, 8 quizzes, based on 3384 reviews, and has 88613 subscribers.
You will learn about Why social media matters Using social media for business outreach Social media benefits and drawbacks Overview of key social media tools When to blog, comment or listen. The business case for RSS, blogging and podcasting. How to integrate new media into conventional public relations campaigns. The basics of search engine optimization (SEO). Podcast development, production and distribution. About video-on-demand and webcasts. About social bookmarking and networking. How to use Twitter to track news and build communities. HTML and RSS measurement techniques How to live stream video to the web from any smart phone How to embed photos, videos and PowerPoints from a social network on your website How social media can drive business social responsibility This course is ideal for individuals who are It is particularly useful for .
Enroll now: Social Media Management
Summary
Title: Social Media Management
Price: $59.99
Average Rating: 4.3
Number of Lectures: 39
Number of Quizzes: 8
Number of Published Lectures: 38
Number of Published Quizzes: 8
Number of Curriculum Items: 47
Number of Published Curriculum Objects: 46
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Why social media matters
- Using social media for business outreach
- Social media benefits and drawbacks
- Overview of key social media tools
- When to blog, comment or listen.
- The business case for RSS, blogging and podcasting.
- How to integrate new media into conventional public relations campaigns.
- The basics of search engine optimization (SEO).
- Podcast development, production and distribution.
- About video-on-demand and webcasts.
- About social bookmarking and networking.
- How to use Twitter to track news and build communities.
- HTML and RSS measurement techniques
- How to live stream video to the web from any smart phone
- How to embed photos, videos and PowerPoints from a social network on your website
- How social media can drive business social responsibility
Who Should Attend
Target Audiences
27 social media management training videos on reputation management & online brand management strategy
Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet.
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Learn the rules of social media engagement and the disruptive impact
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Intro to YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream & more
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Social media strategy for leveraging Facebook, Twitter and Linkedin
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Best practices and case studies from Toyota, PSNH & US Dept. of Defense
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Exclusive tips and tricks from social media managers at major brands
We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials.
Whether you’re a new social media manager, an executive or an entry-level employee, this online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. Learn social media management anytime, anywhere on any device.
Eric Schwartzman specializes in digital marketing strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development.
Schwartzman founded iPRSoftware and is the author of “The Digital Pivot: Secrets of Online Marketing” and the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
Course Curriculum
Chapter 1: Intro
Lecture 1: Overview
Lecture 2: Promotional Materials
Lecture 3: Housekeeping
Lecture 4: Social Business
Lecture 5: Realistic Objectives
Lecture 6: Value Proposition
Lecture 7: The Business Case
Lecture 8: Control vs. Credibility
Lecture 9: Engagement
Lecture 10: For the Enterprise
Lecture 11: Disruptive Impact
Lecture 12: Impact on Reputation
Lecture 13: Strategy and Tactics
Chapter 2: Hands-On Training
Lecture 1: Launch a Blog
Lecture 2: Google Analytics
Lecture 3: Measure RSS
Lecture 4: Embed Photos
Lecture 5: Hands-OnL Embed a YouTube Video
Lecture 6: Embed PowerPoints
Lecture 7: Custom Newsfeeds
Chapter 3: Mobile
Lecture 1: Audio via Mobile
Lecture 2: Video via Mobile
Chapter 4: Case Studies
Lecture 1: US Dept. of Defense Social Media Policy
Lecture 2: PSNH Crisis Communications Incident
Lecture 3: Toyota.com Live Streams Pruis Reveal
Chapter 5: Wrap Up
Lecture 1: SoLoMo
Lecture 2: Digital Literacy
Chapter 6: Supplemental Resources
Lecture 1: NLRB 1st Report on Social Media
Lecture 2: NLRB 2nd Report on Social Media
Lecture 3: Future of Social Media Strategy with Brian Solis
Lecture 4: Rashmi Sinha on Lead Generation on Slide Share
Lecture 5: Eric Schwartzman' Social Media Week Keynote
Lecture 6: Philip Galanes on Netiquette
Lecture 7: Johns Hopkins & Avery Dennison: Case Study
Lecture 8: Social Networks for Internal Business Communications
Lecture 9: Haiti Earthquake Crisis Communciations Case Study
Lecture 10: FeedBurner Migration Manual
Lecture 11: Bonus for Students Only
Instructors
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Eric Schwartzman
Digital Marketing Consultant
Rating Distribution
- 1 stars: 136 votes
- 2 stars: 197 votes
- 3 stars: 690 votes
- 4 stars: 1017 votes
- 5 stars: 1344 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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