Social Media Marketing Advertising with Dekker (SMMA)

Social Media Marketing Advertising with Dekker (SMMA), available at $94.99, has an average rating of 4.82, with 306 lectures, 65 quizzes, based on 769 reviews, and has 60426 subscribers.

You will learn about Master ROI & Digital Marketing Benchmarks: Learn advanced strategies to maximize your advertising returns Harness Anti-Detect Browsers: Gain a competitive edge with cutting-edge tools and techniques Facebook & LinkedIn Advertising Secrets: Optimize campaigns for both B2B and consumer markets AI-Powered Video Creation: Create engaging videos in minutes to boost your social media presence Platform-Specific Tactics: Excel on TikTok, Snapchat, Quora, Reddit, and more Grow Your Agency: Learn essential skills to scale your digital marketing business successfully This course is ideal for individuals who are Marketing Managers or Marketing Consultants or Marketing Agencies or Social Media Marketing Managers or Advertising Managers or Demand Generation Managers or B2B Marketing Managers or Social Media Managers or Marketing Specialists It is particularly useful for Marketing Managers or Marketing Consultants or Marketing Agencies or Social Media Marketing Managers or Advertising Managers or Demand Generation Managers or B2B Marketing Managers or Social Media Managers or Marketing Specialists.

Enroll now: Social Media Marketing Advertising with Dekker (SMMA)

Summary

Title: Social Media Marketing Advertising with Dekker (SMMA)

Price: $94.99

Average Rating: 4.82

Number of Lectures: 306

Number of Quizzes: 65

Number of Published Lectures: 306

Number of Published Quizzes: 65

Number of Curriculum Items: 371

Number of Published Curriculum Objects: 371

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Master ROI & Digital Marketing Benchmarks: Learn advanced strategies to maximize your advertising returns
Harness Anti-Detect Browsers: Gain a competitive edge with cutting-edge tools and techniques
Facebook & LinkedIn Advertising Secrets: Optimize campaigns for both B2B and consumer markets
AI-Powered Video Creation: Create engaging videos in minutes to boost your social media presence
Platform-Specific Tactics: Excel on TikTok, Snapchat, Quora, Reddit, and more
Grow Your Agency: Learn essential skills to scale your digital marketing business successfully

Who Should Attend

Marketing Managers
Marketing Consultants
Marketing Agencies
Social Media Marketing Managers
Advertising Managers
Demand Generation Managers
B2B Marketing Managers
Social Media Managers
Marketing Specialists

Target Audiences

Marketing Managers
Marketing Consultants
Marketing Agencies
Social Media Marketing Managers
Advertising Managers
Demand Generation Managers
B2B Marketing Managers
Social Media Managers
Marketing Specialists

Groundbreaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA.

This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.

I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for brand building and using social media marketingKPIs to drive this.

This course will evolve over time, but the key components right now are:

LinkedInlead generation and customer acquisition
Facebook for cost-effective social media marketing
Twitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazonsocial media marketing ads
Advanced LinkedIn advertising methods
Advanced social media marketing targeting techniques
Using Instagram within the Facebook advertising platform
Lots and lots of real examples of projects I personally worked on…and case studies that I pulled from other sources including Facebook itself

This course is for anyone involved in social media marketing, including marketing managers and consultants.

This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:

How to acquire customers quickly and cheaply
How to run advertisements on facebook, linkedin, tiktok, twitter, and more
How to optimize your campaigns to maximize ROI
Advanced targeting techniques that very few people know about
How to get short-term revenue as well as long-term growth from social media ads
How run virtually every type of ad, including videos, images, inbox messages, and more
Learn to amplify your organic content with paid media
Plan social media ads for every stage of the marketing funnel
How to pull everything together into a coherent social media advertising plan

Let’s get started!

Sincerely,
Dekker Fraser, MBA
Your Social Media Marketing Instructor

Course Curriculum

Chapter 1: Introduction to Social Media Advertising

Lecture 1: Introduction to Social Media Advertising

Lecture 2: 2 Types of Digital Marketing

Lecture 3: When ROI Does Not Matter

Lecture 4: 5 Advanced Digital Marketing Tips

Lecture 5: More Benchmarks

Lecture 6: Digital Marketing Calendar Management

Lecture 7: Anti Detect Browsers

Chapter 2: Facebook B2C Consumer Social Media Advertising

Lecture 1: Intro to Profitable Campaigns

Lecture 2: Intro to Facebook Ads Philosophy

Lecture 3: Introduction to Facebook Ads for Consumer Marketing

Lecture 4: How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach

Lecture 5: What Is Broad Facebook Advertising

Lecture 6: Facebook Advertising Tutorial 2024

Lecture 7: Reach as a Facebook Ads Goal

Lecture 8: Awareness Objective: People Need to Hear about You to Buy You!

Lecture 9: Memory as an Advertising Objective

Lecture 10: Advertising Old Brands & New Brands

Lecture 11: How Advertising Really Works

Lecture 12: Dangers of Relying on Facebook Click Data [Example]

Lecture 13: Profit Growth

Lecture 14: Low Frequency for Facebook Ads

Lecture 15: Optimization & Distinctiveness

Lecture 16: Facebook Ads Targeting Is Not Accurate

Lecture 17: Why Facebook Video CPM Is Higher Than Images

Lecture 18: Fixing Inaccuracies with Facebook Ads

Lecture 19: Asymmetric Advantages

Lecture 20: Auditing Reach Awareness Campaigns within the Facebook Ads Interface

Lecture 21: Fixing Problematic Targeting

Lecture 22: Geographic Targeting Issue

Lecture 23: Avoid Junk Inventory Placements

Lecture 24: Facebook Reach Maximization Challenge

Lecture 25: Attention Metrics

Lecture 26: Can You Trust Facebook's Data?

Lecture 27: Broad Marketing Overview

Lecture 28: Narrow Facebook Ads Introduction

Lecture 29: Retargeting 1

Lecture 30: Setting Up a Lead Generation Campaign with Standard Targeting

Lecture 31: Retargeting vs Lead Generation

Lecture 32: Setting Up Lookalike Lead Generation Campaigns

Lecture 33: Retargeting 2

Lecture 34: Setting Up a Retargeting Campaign with Facebook Ads

Lecture 35: Other In-Market Targeting

Lecture 36: Facebook Audience Management 1 – Customer List

Lecture 37: Facebook Audience Management 2 – Lookalikes

Lecture 38: Audience Management 3 – LeadEnforce

Lecture 39: Instant Experiences Advantages with Facebook Ads

Lecture 40: Instant Experience Example

Lecture 41: Creating Instant Experiences

Lecture 42: Creating Instant Experiences – Templates

Lecture 43: Facebook Dynamic Creative

Lecture 44: Narrow Advertising Overview

Chapter 3: Organic Social Media Marketing

Lecture 1: Crushing It Social Media Marketing Tips

Lecture 2: When to Post on Social Media and How Often

Chapter 4: Generating Videos with AI

Lecture 1: InVideo: Generate Videos in Minutes with AI

Chapter 5: Facebook B2B Social Media Advertising

Lecture 1: Objectives 1

Lecture 2: Objectives 2

Lecture 3: Objectives 3

Lecture 4: Lead Gen Targeting 1

Lecture 5: Lead Gen Forms

Lecture 6: Automatic Lead Nurturing

Lecture 7: Typical Nurture Sequence

Lecture 8: Message Conversation Ads

Lecture 9: OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp

Lecture 10: Look Alike Targeting

Lecture 11: "Best practices for building B2B Lookalike audiences"

Lecture 12: Native Targeting & Instagram

Lecture 13: B2B Facebook Native Targeting Examples

Lecture 14: Two Lead Gen Ads

Lecture 15: 3 Things to Test in Direct Response

Lecture 16: Offers Based on Levels of Awareness

Lecture 17: Hard Offer Ads

Lecture 18: Medium Offers

Lecture 19: Group Demos

Lecture 20: Form Incompletes

Lecture 21: Measuring Success

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Neelisha Singhal

Rating Distribution

1 stars: 7 votes
2 stars: 10 votes
3 stars: 35 votes
4 stars: 187 votes
5 stars: 530 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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