Social Media Marketing – Complete Certificate Course

Course Curriculum

Chapter 1: Introduction to this course & social media

Lecture 1: Introduction to the course!

Chapter 2: Starting with the basics – Beginners

Lecture 1: What is Social Media and the broadening scope of Social Media

Lecture 2: Free Getting Started Bonus Content

Chapter 3: Your Social Media Strategy

Lecture 1: Choosing your channels

Lecture 2: Introduction Social Strategy & the Social Journey

Lecture 3: Vision & Goals

Lecture 4: Final words on your Strategy

Chapter 4: Getting started with the social networks

Lecture 1: Facebook: the quick start guide

Lecture 2: Youtube: the quick start guide

Lecture 3: Twitter: the quick start guide

Lecture 4: Instagram: the quick start guide

Lecture 5: Take action: Secure your assets

Chapter 5: The Social Media Audit

Lecture 1: The Social Media Audit

Lecture 2: Social Media Audit Spreadsheet Template

Lecture 3: Social Audit – Name Variations Brain-storming sheet

Chapter 6: History of Social Media

Lecture 1: The history of Social Media, then and now

Chapter 7: Social Media Content Marketing

Lecture 1: An introduction to content marketing

Lecture 2: The 5 Types of Content Marketing

Lecture 3: Content Marketing Do's and Dont's

Lecture 4: Content Planning

Lecture 5: Content Marketing for Customer Services

Lecture 6: Content Marketing for Recruitment

Lecture 7: Content Planning Template

Lecture 8: Case study: Red Bull

Chapter 8: Facebook – What you need to know

Lecture 1: Facebook: The Content Mix

Lecture 2: Scheduling Posts

Lecture 3: Creating Offers

Lecture 4: Post review function

Lecture 5: Moderation & age/country restrictions

Lecture 6: Page Messaging

Lecture 7: Call to Action Buttons

Lecture 8: Insights & Analytics

Lecture 9: Case study: Cadbury

Lecture 10: Case study: Innocent Drinks

Lecture 11: Case study: Air Asia

Chapter 9: Twitter – What you need to know

Lecture 1: Twitter: The Content Mix

Lecture 2: Privacy & Security

Lecture 3: Following & Tweeting

Lecture 4: Following Do's and Don'ts

Lecture 5: Notifications

Lecture 6: Pinning Tweets

Lecture 7: Basic Analytics

Lecture 8: Case Study: Tommy Hilfiger

Lecture 9: Case study: Bonobos

Lecture 10: Case study: Oreo

Lecture 11: Case study: Sammy's

Lecture 12: Case study: Cadbury

Chapter 10: Social media automation

Lecture 1: Introduction to automation

Lecture 2: Engaging content – part 1

Lecture 3: Engaging content – part 2

Lecture 4: Guide: When to use Social Media Automation

Lecture 5: Scheduling and multiple network posting

Lecture 6: Why use Hootsuite?

Lecture 7: Saved searches

Chapter 11: Blogging – what you need to know

Lecture 1: Why blog and considerations

Lecture 2: Which platform?

Lecture 3: Creating a WordPress.com site/blog

Lecture 4: Content and frequency

Lecture 5: Optimisation

Lecture 6: Winning with Blogging – Download

Chapter 12: Workbooks, templates and downloads

Lecture 1: Guide to which social networks to use

Lecture 2: Social Media Strategy Workbook

Lecture 3: Social Media Strategy Template

Lecture 4: Social Media Playbook Template

Lecture 5: Social media branding and image guidelines

Lecture 6: Social Demographics

Lecture 7: Further Strategy Resources

Chapter 13: Additional case studies

Lecture 1: Case study: Dove Cosmetics

Lecture 2: Case study: Etsy

Lecture 3: Case study: Lenovo

Lecture 4: Case study: Honda

Lecture 5: Case study: Ford [Instagram]

Lecture 6: Case study: H&M [Instagram]

Lecture 7: Case study: Jamie Oliver [Youtube]

Chapter 14: Get your certificate, badge and LinkedIn cert

Lecture 1: Certificate & badge instructions