Social Media Marketing for Business, Startups & Specialists

Course Curriculum

Chapter 1: Introduction

Lecture 1: Start!

Chapter 2: How you can make use of social media mechanisms.

Lecture 1: Social media – how they work?

Lecture 2: Communication in social media.

Lecture 3: The concept of networking and relationships in social media.

Lecture 4: How you can make use of social media mechanisms – additional notes

Chapter 3: How to market in social media.

Lecture 1: The problems in social media.

Lecture 2: Do you need Linkedin?

Lecture 3: The silliest thing you can do on Facebook.

Lecture 4: Marketing on Foursquare.

Lecture 5: How do you market on Twitter?

Lecture 6: How to market in social media -additional notes

Chapter 4: Maintaining relationships in social media.

Lecture 1: Make sure you don’t get confused.

Lecture 2: Your social graph.

Lecture 3: Excercise for you.

Lecture 4: Great tool for maintaining meaningful relationships.

Lecture 5: The factors in social media that are crucial for marketing.

Lecture 6: Maintaining relationships in social media – additional notes

Chapter 5: Influence in social media.

Lecture 1: Influence in social media.

Lecture 2: How can you counteract the side-effects of clustering?

Lecture 3: How to build authority in a social media context?

Lecture 4: Why Facebook is so important?

Lecture 5: Influence in social media – additional notes.

Chapter 6: The attention economy.

Lecture 1: How do you operate inside the attention economy?

Lecture 2: Filtering information.

Lecture 3: A social news sites.

Lecture 4: The most important thing on Twitter.

Lecture 5: The attention economy – additional notes

Chapter 7: Successful fanpage on Facebook.

Lecture 1: How to engage your fanpage audience?

Lecture 2: How to run a successful fanpage?

Lecture 3: Successful fanpage on Facebook – additional notes

Chapter 8: Rules in social media.

Lecture 1: How do you do a campaign in social media?

Lecture 2: How should you trouble-shoot PR problems on social media websites?

Lecture 3: Case study – a crisis in social media.

Lecture 4: What people want from fanpage?

Chapter 9: Social Media Myths.

Lecture 1: Social Media Myth #1

Lecture 2: Social Media Myth #2

Lecture 3: Rules in social media – additional notes

Chapter 10: Media monitoring of your brand in the Internet.

Lecture 1: Free tool for media monitoring.

Lecture 2: Media monitoring – how it works.

Lecture 3: Free monitoring – worhshop.

Lecture 4: Good & weak points.

Lecture 5: Media monitoring – additional notes

Chapter 11: How to blogging successfully.

Lecture 1: Why a blog if you are already running a Facebook fan page.

Lecture 2: Important thing in your social media strategy.

Lecture 3: How to run a blog successfully

Lecture 4: How to write a good content.

Chapter 12: How to create a good content.

Lecture 1: A valuable news source.

Lecture 2: The content you share.

Lecture 3: Good content on Twitter or Facebook.

Lecture 4: Problems with content on Facebook.

Lecture 5: When to post your content to get the best engagement.

Lecture 6: How to create a good content – additional notes

Chapter 13: Social media automation.

Lecture 1: Social media automation – how does it work?

Lecture 2: Social media automation – tool.

Lecture 3: Social media automation – additional notes.

Chapter 14: Way to optimize your social media.

Lecture 1: How to run good Fanpage and save your time.

Lecture 2: How to optimize and do stuff as efficiently as possible.

Chapter 15: Blogging – tools, analytics, traffic source.

Lecture 1: Set up your own blog.

Lecture 2: This tool you will need if you’re running social media profiles.

Lecture 3: Blogging – the most importnant thing.

Lecture 4: Great traffic sourece for blog.

Lecture 5: Get better at blogging.

Lecture 6: Blogging – additional notes.

Chapter 16: Facebook – fanpage and consumers engagement.

Lecture 1: Get the how-to on getting your consumers engagement.

Lecture 2: How do you set up a Facebook fanpage.

Lecture 3: Facebook – statistics.

Lecture 4: Fanpage – admin panel.

Chapter 17: Facebook admin panel & apps.

Lecture 1: Admin panel on Facebook.

Lecture 2: Conect your fanpage to Twitter.

Lecture 3: Facebook apps

Lecture 4: A fantastic way of building audience.

Chapter 18: A great ways of engaging users and getting a bigger audience.

Lecture 1: Contest on Facebook.

Lecture 2: Creating a contest.

Lecture 3: Example how to engaging users

Lecture 4: Creat great offers.

Chapter 19: Twitter – success within a 140-character tweet.

Lecture 1: Twitter – how it works, what it is like and how you should use it.

Lecture 2: Tweets and hastags.

Lecture 3: What can you use Twitter for in your marketing.

Lecture 4: What other goals can you harness Twitter for?

Lecture 5: Twitter’s golden rule.

Lecture 6: Twitter – additional notes.