Social Media Marketing of Weixin

Course Curriculum

Chapter 1: Weixin Martketing

Lecture 1: Content

Lecture 2: What is WeChat

Lecture 3: What are the two main types of WeChat accounts？

Lecture 4: WeChat Personal Account

Lecture 5: WeChat Functions Overview

Lecture 6: WeChat Functions Overview

Lecture 7: WeChat Functions Overview

Lecture 8: How to download WeChat App and register a personal account?

Lecture 9: How to download WeChat App and register a personal account?

Lecture 10: How to professionalize your profile photo for business？

Lecture 11: How to set your WeChat ID?

Lecture 12: How to find your own personal account QR code?

Lecture 13: How to create an initial WeChat client base from your Mobile Contacts?

Lecture 14: How to create an initial WeChat client base from your Mobile Contacts?

Lecture 15: How to create an initial WeChat client base from your Mobile Contacts?

Lecture 16: How to label and categorize your WeChat clients?

Lecture 17: How to share client's name card to your teammate?

Lecture 18: How to share client's name card to your teammate?

Lecture 19: How to send text message to clients?

Lecture 20: How to send voice message to clients?

Lecture 21: Why QR code is important？

Lecture 22: How to use WeChat to scan QR code?

Lecture 23: How to create WeChat group?

Lecture 24: How to create WeChat group?

Lecture 25: How to manage a group?

Lecture 26: How to add friend into group or delete friend from group?

Lecture 27: How to stick important friend/group or useful official account on top of chattin

Lecture 28: How to mute a group?

Lecture 29: How to interact effectively with your WeChat clients?

Lecture 30: How to save interesting GIF stickers for future interactive communication?

Lecture 31: How to send Hongbao(Red Packet)?

Lecture 32: How to start a conference voice/video meeting call?

Lecture 33: How to send meeting location to client or Real-Time guide your client?

Lecture 34: How to send contract/important photo with original quality to client?

Lecture 35: How to shoot a short product/service video to share with clients?

Lecture 36: How to delete or ban contacts?

Lecture 37: How to transfer documents from PC to Mobile/Mobile to PC Without Cable?

Lecture 38: How to transfer documents from PC to Mobile/Mobile to PC Without Cable?

Lecture 39: WeChat Moments

Lecture 40: WeChat Moments

Lecture 41: How to check client’s Moments?

Lecture 42: How to utilize the client Network through Moments function?

Lecture 43: How to like or comment on friends’ Moments?

Lecture 44: How to scan/search to find WeChat Official Account and follow it?

Lecture 45: How to scan/search to find WeChat Official Account and follow it?

Lecture 46: How to scan/search to find WeChat Official Account and follow it?

Lecture 47: How to share Official Account articles to Moments?

Lecture 48: How to use Shake function find new friends?

Lecture 49: How to find people nearby?

Lecture 50: How to activate an additional function?

Lecture 51: How to activate an additional function?

Lecture 52: How to use Message in a Bottle function?

Lecture 53: How to use Message in a Bottle function?

Lecture 54: WeChat Official Account

Lecture 55: What is the difference between Personal Account and Official Account？

Lecture 56: What is WeChat Official Account?

Lecture 57: Different Types of Official Account

Lecture 58: Different Types of Official Account

Lecture 59: Different Types of Official Account

Lecture 60: How to set up an Official Account?

Lecture 61: How to set up an Official Account? – Login

Lecture 62: Getting Started with your Official Account

Lecture 63: How to set up an Official Account? -Setup

Lecture 64: How to set up an Official Account? -Change account icon

Lecture 65: How to set up an Official Account? -Change account icon

Lecture 66: How to set up an Official Account? -Change account icon

Lecture 67: How to set up an Official Account? -Download QR code

Lecture 68: How to set up an Official Account? -Download QR code

Lecture 69: How to set up an Official Account? -Set WeChat ID

Lecture 70: How to set up an Official Account? -Set WeChat ID

Lecture 71: How to set up an Official Account? -Set WeChat ID

Lecture 72: How to set up an Official Account? -Set WeChat ID

Lecture 73: How to set up an Official Account? -Change account Introduction

Lecture 74: How to set up an Official Account? -Change account Introduction

Lecture 75: How to set up an Official Account? -Change account Introduction

Lecture 76: Content Marketing and Why Content Marketing

Lecture 77: What is Content Marketing

Lecture 78: The Power of Article Creation in WeChat

Lecture 79: Checklist 1: WeChat Article Headline

Lecture 80: WeChat Article: Headline Guidelines

Lecture 81: WeChat Article: Headline Guidelines

Lecture 82: Headline Type 1: Direct & Straightforward

Lecture 83: Headline Type 2: Hidden Meaning

Lecture 84: Headline Type 3: Problem Solving

Lecture 85: Headline Type 4: Authoritative

Lecture 86: Headline Type 5: Suspense

Lecture 87: Headline Type 6: Creative

Lecture 88: Headline Type 7: Insights

Lecture 89: WeChat Article Headline: In Summary

Lecture 90: Checklist 2: Content Presentation is King

Lecture 91: WeChat Article Copy: No Advertising Allowed

Lecture 92: WeChat Content Guidelines: In Brief (1)

Lecture 93: WeChat Content Guidelines: In Brief (2)

Lecture 94: WeChat Content Guidelines: In Brief (3)

Lecture 95: WeChat Content Guidelines: In Brief (4)

Lecture 96: WeChat Content Guidelines: In Brief (5)

Lecture 97: WeChat Content Guidelines: In Brief (6)

Lecture 98: Reasons for Following Official Accounts

Lecture 99: Reasons for Owning an Official Account