Social Media Marketing Strategy

Social Media Marketing Strategy, available at $19.99, has an average rating of 4.2, with 33 lectures, based on 33 reviews, and has 1357 subscribers.

You will learn about Understanding the importance of social media in corporate communication and how it can help to achieve organizational objectives. Conducting effective analysis of historical activities and competitor analysis, and using various tools to support social media strategy development. Setting SMART objectives, identifying short, medium, and long-term objectives, and selecting appropriate KPIs to track progress. Developing a solid understanding of content strategy, including the creative process, channel selection, format selection, content planning, and editorial plann Developing an advertising strategy, including budget allocation, A/B testing, and retargeting. Managing communities on social media effectively and understanding the difference between internal and external communication. This course is ideal for individuals who are Junior Social Media Managers or Interns or Students It is particularly useful for Junior Social Media Managers or Interns or Students.

Enroll now: Social Media Marketing Strategy

Summary

Title: Social Media Marketing Strategy

Price: $19.99

Average Rating: 4.2

Number of Lectures: 33

Number of Published Lectures: 33

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: €34.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding the importance of social media in corporate communication and how it can help to achieve organizational objectives.
Conducting effective analysis of historical activities and competitor analysis, and using various tools to support social media strategy development.
Setting SMART objectives, identifying short, medium, and long-term objectives, and selecting appropriate KPIs to track progress.
Developing a solid understanding of content strategy, including the creative process, channel selection, format selection, content planning, and editorial plann
Developing an advertising strategy, including budget allocation, A/B testing, and retargeting.
Managing communities on social media effectively and understanding the difference between internal and external communication.

Who Should Attend

Junior Social Media Managers
Interns
Students

Target Audiences

Junior Social Media Managers
Interns
Students

The course covers the fundamentals of creating a social media strategy, with a focus on corporate communication. It covers topics such as defining objectives, analyzing historical activity and competitors, content strategy, advertising strategy, and community management. By the end of the course, learners should be able to create a comprehensive social media strategy that aligns with their organization’s goals and effectively engages their target audience.

The course is designed to provide learners with a comprehensive understanding of creating a social media strategy for corporate communication. The course content is structured into several lessons, each covering a specific aspect of social media strategy development.

The course begins with an introduction to social media strategy and the importance of having one. It explores the benefits of social media in corporate communication and the various ways it can help to achieve organizational objectives.

Here are some of the key topics covered in the course:

Marketing plan: Understanding the role of social media in the overall marketing plan, and how it fits into the media plan for other channels.
Analysis: Conducting historical activity analysis, competitor analysis, and using various tools for effective analysis.
Defining objectives: Learning how to set SMART objectives, the importance of short, medium, and long-term objectives, and identifying key performance indicators (KPIs) to track progress.
Content strategy: Understanding the creative process, identifying the right channels and formats, content planning, and creating an editorial plan.
Advertising strategy: Planning social media investments, allocating budgets, conducting A/B testing, and retargeting.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Gathering Valuable Information

Lecture 1: How does it look like?

Lecture 2: Before we start

Lecture 3: Marketing Plan

Lecture 4: Objective, Budget and Time

Lecture 5: The Brand Bible

Lecture 6: Overall Media Plan

Lecture 7: Recap

Chapter 3: Analysis

Lecture 1: The Importance of The Analysis

Lecture 2: Types of Analytics

Lecture 3: Internal Analysis

Lecture 4: External Analysis

Lecture 5: Analytics Tools

Lecture 6: Segmentation, Targeting and Positioning

Lecture 7: Exercise

Chapter 4: Objectives

Lecture 1: Defining Your Goals

Lecture 2: How to set SMART Goals

Lecture 3: Short, Medium and Long-Term Goals

Lecture 4: Defining KPIs

Chapter 5: Content Strategy

Lecture 1: Introduction

Lecture 2: 5 Main Questions

Lecture 3: The Creative Process

Lecture 4: Channels and Formats

Lecture 5: The Editorial Plan

Lecture 6: The Editorial Calendar

Lecture 7: The Rule of 5 Whys

Lecture 8: Exercise

Chapter 6: Advertising Strategy

Lecture 1: Introduction and 5 Golden Rules

Lecture 2: Allocating Budget

Lecture 3: Ads Typology

Lecture 4: Retargeting and Remarketing

Chapter 7: Conclusion

Lecture 1: Finalizing Your Strategy

Lecture 2: Thank You

Instructors

Alberto Sonego
Marketing Strategist

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 6 votes
4 stars: 11 votes
5 stars: 14 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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