Social Media Strategist

Social Media Strategist, available at $59.99, has an average rating of 4.4, with 224 lectures, 13 quizzes, based on 53 reviews, and has 239 subscribers.

You will learn about Understand the powers of social media Conduct market analysis Audit social media Set goals and select platforms Create social media policy Integrate marketing strategies Develop effective content Understand the popular social media platforms Launch successful advertisement campaigns Manage the community Provide customer services Gather and analyze statistics related to social media This course is ideal for individuals who are Marketing managers for small and medium businesses or Small and medium business owners or Digital marketing experts or Start-up managers It is particularly useful for Marketing managers for small and medium businesses or Small and medium business owners or Digital marketing experts or Start-up managers.

Enroll now: Social Media Strategist

Summary

Title: Social Media Strategist

Price: $59.99

Average Rating: 4.4

Number of Lectures: 224

Number of Quizzes: 13

Number of Published Lectures: 224

Number of Published Quizzes: 13

Number of Curriculum Items: 237

Number of Published Curriculum Objects: 237

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the powers of social media
Conduct market analysis
Audit social media
Set goals and select platforms
Create social media policy
Integrate marketing strategies
Develop effective content
Understand the popular social media platforms
Launch successful advertisement campaigns
Manage the community
Provide customer services
Gather and analyze statistics related to social media

Who Should Attend

Marketing managers for small and medium businesses
Small and medium business owners
Digital marketing experts
Start-up managers

Target Audiences

Marketing managers for small and medium businesses
Small and medium business owners
Digital marketing experts
Start-up managers

The Social Media Strategist course enables the candidates to learn and implement the various social media platforms to conduct and audit market analysis, set goals, select platforms, create social media policy and integrate marketing strategies for their organizations. The course is about developing effective content, popular platforms, launching successful advertisement campaigns and managing the community. Candidates are also taught to improve customer service and measure, analyze and report user behavior to enable targeted marketing resulting in overall business growth.

Digital marketing is replacing the traditional marketing at a very rapid pace due to its targeted approach and low cost. The modern day businesses are looking forward for experts who can use various social media platforms to market their products and advertise effectively for sales growth. This course covers the fundamental concepts and commonly used social media platforms and prepares the candidates to make full use of the available options online.

Course Curriculum

Chapter 1: Course Introduction

Lecture 1: Course Introduction

Lecture 2: Instructor Introduction

Chapter 2: Lesson 01 – The Rise of Social Media

Lecture 1: The Rise of Social Media

Lecture 2: What is Social Media?

Lecture 3: Types of Social Media

Lecture 4: Evolution of Marketing

Lecture 5: Benefits of Social Media to Organizations part1

Lecture 6: Benefits of Social Media to Organizations part2

Lecture 7: Benefits of Social Media to Organizations part3

Lecture 8: Benefits of Social Media to Organizations part4

Lecture 9: The Growth of Social Media

Lecture 10: Social Media Career Opportunities

Lecture 11: Role of the Social Media Strategist

Lecture 12: Social Media Certification Options

Lecture 13: Stages of Strategic Social Media Operations

Lecture 14: Lesson 01 Review

Chapter 3: Lesson 02 – Conducting Market Analysis

Lecture 1: Conducting Market Analysis

Lecture 2: Need for Readiness Assessment

Lecture 3: STP Analysis

Lecture 4: Segmentation

Lecture 5: Segmentation Chart Example

Lecture 6: Targeting

Lecture 7: Targeting Strategies

Lecture 8: Positioning

Lecture 9: Positioning with Market or Perceptual Mapping

Lecture 10: STP Analysis of Competitors

Lecture 11: Competitor Information Available Online

Lecture 12: Lesson 02 Review

Chapter 4: Lesson 03 – Auditing Social Media

Lecture 1: Auditing Social Media

Lecture 2: Importance of Social Media Auditing

Lecture 3: Tools for Social Listening

Lecture 4: Demo – Social Listening Tools

Lecture 5: Track Platform Performance

Lecture 6: Grading Tools

Lecture 7: Demo – Example of Grading Tools

Lecture 8: Social Media Sentiment Terminology

Lecture 9: Sentiment Analysis

Lecture 10: Options for Analyzing Sentiment

Lecture 11: Document Level vs. Entity Level Sentiment

Lecture 12: Unsolicited Feedback

Lecture 13: Lesson 03 Review

Chapter 5: Lesson 04 – Setting Goals and Selecting Platforms

Lecture 1: Setting Goals and Selecting Platforms

Lecture 2: Corporate Culture and Social Media

Lecture 3: Five Barriers to Social Media Adoption

Lecture 4: Barrier #1: Resistance to Change

Lecture 5: Barrier #2: Sensitivity to Costs

Lecture 6: Barrier #3: Fear of Damaging Content

Lecture 7: Barrier #4: Fear of Sensitive Information Exposure

Lecture 8: Barrier #5: Fear of Web Attack and Malware

Lecture 9: Social Media Goals vs. Business Goals

Lecture 10: KPIs (Key Performance Indicators)

Lecture 11: SMART Social Media Goals

Lecture 12: SMART Goals – Specific

Lecture 13: Matching Goals to Social Media Platforms

Lecture 14: Platform Selection Process

Lecture 15: Types of Social Media Platforms Part1

Lecture 16: Types of Social Media Platforms Part2

Lecture 17: Overview of Social Media Platforms

Lecture 18: Popularity-Based Platform Selection

Lecture 19: Goal-Based Platform Selection

Lecture 20: Content-Based Platform Selection

Lecture 21: Content Examples from Top 5 Platforms

Lecture 22: Demographic-Based Platform Selection

Lecture 23: Lesson 04 Review

Chapter 6: Lesson 05 – Creating the Social Media Policy

Lecture 1: Creating the Social Media Policy

Lecture 2: Legal Disclaimer

Lecture 3: The Social Media Policy

Lecture 4: Demo – Context for Social Media Policy

Lecture 5: Disclosure Best Practices Toolkit

Lecture 6: Demo – SocialMedia.org

Lecture 7: Truth in Advertising

Lecture 8: Online Endorsements and Testimonials

Lecture 9: Intellectual Property

Lecture 10: Permission for Protected Content

Lecture 11: Demo – Utilizing Content

Lecture 12: Creative Commons

Lecture 13: Spectrum of Licenses from Creative Commons

Lecture 14: Demo – Creative Commons

Lecture 15: Brand Abuse

Lecture 16: Trade Secrets and Proprietary Information

Lecture 17: Avoiding Release of Proprietary Information

Lecture 18: Privacy Policy

Lecture 19: Defamation in Social Media

Lecture 20: Lesson 05 Review

Chapter 7: Lesson 06 – Integrating Marketing Strategies

Lecture 1: Integrating Marketing Strategies

Lecture 2: Brand Marketing

Lecture 3: Demo – Brand Marketing

Lecture 4: Online Brand Creation Process

Instructors

Stone River eLearning
Over 1,000,000 Happy Students

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 10 votes
4 stars: 20 votes
5 stars: 20 votes

Frequently Asked Questions

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