Startup Marketing Essentials

Startup Marketing Essentials, available at $44.99, has an average rating of 5, with 32 lectures, 3 quizzes, based on 9 reviews, and has 13 subscribers.

You will learn about Develop a Deep Understanding of the Startup Mindset and Culture Identify and Apply Key Marketing Strategies for Each Stage of the Startup Lifecycle Know and Select the Right Core and Marketing Metrics for Any Startup Be able to develop a marketing plan for a startup scenario This course is ideal for individuals who are Startup Founders and Team Members or Marketing Professionals or Aspiring Entrepreneurs or Business Students and Educators or Investors and Consultants It is particularly useful for Startup Founders and Team Members or Marketing Professionals or Aspiring Entrepreneurs or Business Students and Educators or Investors and Consultants.

Enroll now: Startup Marketing Essentials

Summary

Title: Startup Marketing Essentials

Price: $44.99

Average Rating: 5

Number of Lectures: 32

Number of Quizzes: 3

Number of Published Lectures: 32

Number of Published Quizzes: 3

Number of Curriculum Items: 36

Number of Published Curriculum Objects: 36

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Develop a Deep Understanding of the Startup Mindset and Culture
Identify and Apply Key Marketing Strategies for Each Stage of the Startup Lifecycle
Know and Select the Right Core and Marketing Metrics for Any Startup
Be able to develop a marketing plan for a startup scenario

Who Should Attend

Startup Founders and Team Members
Marketing Professionals
Aspiring Entrepreneurs
Business Students and Educators
Investors and Consultants

Target Audiences

Startup Founders and Team Members
Marketing Professionals
Aspiring Entrepreneurs
Business Students and Educators
Investors and Consultants

Join Startup Marketing Essentials and equip yourself with the vital marketing knowledge you need, in just 1 hour.

With an expertly curated whistle-stop tour of essential strategies, you can start applying what you learn right away, without wading through hours of filler content. Avoid the paralysis of over-analysis that comes with lengthy courses.

What You’ll Learn:

Embrace the Startup Mindset: Delve into the entrepreneurial spirit that drives successful startups. Learn to think, act, and innovate like a startup founder.
Chart the Startup Journey:Each stage of a startup’s growth offers unique challenges and opportunities. We decode these stages, setting clear business and financial objectives for each phase.
Marketing Metrics: Gain insights into core and marketing metrics designed by an industry expert for each phase of your startup’s growth. From ideation to exit, know when and how to monitor and how to calculate metrics for maximum impact.
Build Your Marketing Plan: Apply your insights by crafting a detailed marketing plan for a chosen startup scenario.

Who Should Take This Course

Busy Entrepreneurs:As a startup founder, your time is incredibly valuable. This course delivers high-impact knowledge quickly, so you can spend more time building your business.
Startup Teams: Whether you’re in marketing, product development, or management, this course will refine your approach and amplify your impact.
Marketing Professionals: Busy marketers often don’t have the luxury of dedicating multiple hours to a single course, leading to incomplete learning.
Investors & Consultants: Enhance your ability to assess and advise startups with a solid understanding of the marketing dynamics at play.

Course Curriculum

Chapter 1: Mastering the Startup Mindset

Lecture 1: Building a Raft or Boarding a Ship?

Lecture 2: Startup v Corporate – The Mindset Difference

Lecture 3: 5 Cultural Traits Unique to Startups (and How to Leverage Them)

Lecture 4: Informality: Dollar Shave Club Case Study

Lecture 5: Empowerment: Spotify Case Study

Lecture 6: Never Stop Learning: Duolingo Case Study

Lecture 7: User Centricity: Airbnb Case Study

Lecture 8: Ability to Pivot: Slack Case Study

Chapter 2: Navigating Your Startup Journey

Lecture 1: The Journey of a Startup

Lecture 2: Ideation Stage – Validate the Business Idea

Lecture 3: Launch Stage – Establish Market Presence

Lecture 4: Traction Stage – Build a Customer Base

Lecture 5: Growth Stage – Win Market Share

Lecture 6: Scale Stage – Enter New Markets

Lecture 7: Maturity Stage – Solidify Market Position

Lecture 8: Exit Stage – Maximize Company Value

Lecture 9: Summary

Chapter 3: Startup Metrics

Lecture 1: What are Core Metrics?

Lecture 2: Revenue

Lecture 3: Burn Rate

Lecture 4: Customer Acquisition Cost (CAC)

Lecture 5: Customer Lifetime Value

Lecture 6: What are Critical Ratios?

Lecture 7: CAC Payback Period

Lecture 8: LTV to CAC

Lecture 9: Gross Margin

Lecture 10: Runway

Lecture 11: Magic Number

Lecture 12: Net Dollar Retention

Lecture 13: What are Marketing Metrics? The Pirate Funnel

Lecture 14: Case Study: Grammarly Pirate Metrics

Lecture 15: How to Choose the Right Metrics

Chapter 4: Final Assignment

Instructors

Rohan Jungharé
Marketing Executive | Startup Growth Expert | 15 yrs exp

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 9 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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