Startup PR: Getting Press on a Tight Budget

Startup PR: Getting Press on a Tight Budget, available at $44.99, has an average rating of 3.9, with 13 lectures, 4 quizzes, based on 176 reviews, and has 1501 subscribers.

You will learn about In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press. By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach. This course is ideal for individuals who are Entrepreneurs or Startup Employees or Public Relations Rookies It is particularly useful for Entrepreneurs or Startup Employees or Public Relations Rookies.

Enroll now: Startup PR: Getting Press on a Tight Budget

Summary

Title: Startup PR: Getting Press on a Tight Budget

Price: $44.99

Average Rating: 3.9

Number of Lectures: 13

Number of Quizzes: 4

Number of Published Lectures: 13

Number of Published Quizzes: 4

Number of Curriculum Items: 17

Number of Published Curriculum Objects: 17

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press.
By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.

Who Should Attend

Entrepreneurs
Startup Employees
Public Relations Rookies

Target Audiences

Entrepreneurs
Startup Employees
Public Relations Rookies

Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

You’ll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what “exclusive” and “embargo” mean, which assets are useful for journalists, what not to do, and a boatload more.

This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.

After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!

Course Curriculum

Chapter 1: INTRODUCTION

Lecture 1: Introduction and What You'll Learn

Chapter 2: PERFECTING YOUR PITCH

Lecture 1: Craft a Concise, Value-Driven Message

Lecture 2: The One-Sentence Pitch

Lecture 3: Know What's Newsworthy

Lecture 4: Offer Up Unique Data

Chapter 3: COMMUNICATING WITH JOURNALISTS

Lecture 1: Understand the Journalist's Coverage Area

Lecture 2: Know the Lingo

Lecture 3: Send Awesome Emails

Chapter 4: FINDING JOURNALISTS

Lecture 1: Tweet It Up

Lecture 2: Behold the Power of Reverse Pitching

Chapter 5: CONCLUSION

Lecture 1: Final Tips for Success

Lecture 2: 10 Essential PR Tips for Startups

Chapter 6: BONUS: STARTUP PR PANEL

Lecture 1: Demystifying PR for Startups

Instructors

Erica Swallow
Tech journalist and startup marketer

Rating Distribution

1 stars: 0 votes
2 stars: 4 votes
3 stars: 28 votes
4 stars: 52 votes
5 stars: 92 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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