Step by Step CM360 Tutorial (DoubleClick Campaign Manager)

Step by Step CM360 Tutorial (DoubleClick Campaign Manager), available at $39.99, has an average rating of 4.66, with 11 lectures, based on 497 reviews, and has 8451 subscribers.

You will learn about CM360 – DoubleClick Campaign Manager 360 (DCM) Basic understanding of CM360 How does CM360 fit in Programmatic Advertising setup Benefits of using CM360 Trafficking workflow in CM360 How to create Advertiser, Campaign, Site, Placement, Ads and upload creatives How to setup floodlight tags and create Remarketing Ads This course is ideal for individuals who are Beginners in Programmatic Advertising and Digital Marketing or Students who want to make career in Ad Ops and Programmatic Advertising or Digital Marketing professionals who want to excel in their career by learning CM360 and get an edge It is particularly useful for Beginners in Programmatic Advertising and Digital Marketing or Students who want to make career in Ad Ops and Programmatic Advertising or Digital Marketing professionals who want to excel in their career by learning CM360 and get an edge.

Enroll now: Step by Step CM360 Tutorial (DoubleClick Campaign Manager)

Summary

Title: Step by Step CM360 Tutorial (DoubleClick Campaign Manager)

Price: $39.99

Average Rating: 4.66

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

CM360 – DoubleClick Campaign Manager 360 (DCM)
Basic understanding of CM360
How does CM360 fit in Programmatic Advertising setup
Benefits of using CM360
Trafficking workflow in CM360
How to create Advertiser, Campaign, Site, Placement, Ads and upload creatives
How to setup floodlight tags and create Remarketing Ads

Who Should Attend

Beginners in Programmatic Advertising and Digital Marketing
Students who want to make career in Ad Ops and Programmatic Advertising
Digital Marketing professionals who want to excel in their career by learning CM360 and get an edge

Target Audiences

Beginners in Programmatic Advertising and Digital Marketing
Students who want to make career in Ad Ops and Programmatic Advertising
Digital Marketing professionals who want to excel in their career by learning CM360 and get an edge

*Note: You can also buy this course from our website “Senator We Run Ads” and might be cheaper in your country

In this course you will know:

1. Complete understanding of CM360

2. Uses and benefits of CM360

3. How it fits in programmatic ecosystem

4. Trafficking workflow

5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives

6. How to setup floodlight configuration

7. How to create Remarketing campaigns

This course is useful for students and professionals who are looking to get programmatic advertising skills and get an edge in their career. This course is one stop course for learning operational and conceptual knowledge on DoubleClick Campaign Manager

CM360 is one of the most used Ad Server and used by likes of Apple, Amazon and Disney

By learning this course, you will be easily able to apply for Ad Ops positions and Programmatic Advertising positions – both strategic roles and operations. In this course I will create campaigns with one hypothetical client – eToro

I will also share the best practices at each step to give you an understanding of how professionals in Advertising agencies use this tool

Here is the agenda of the course:

Video 1 : Introduction to CM360

Video 2: Platform Walkthrough of the UI

Video 3: Trafficking workflow in CM360

Video 4: Create an advertiser

Video 5: Create a campaign

Video 6: Create Placements

Video 7: Upload creatives in the advertiser

Video 8: Download Tags in different formats for both tracking Ads and standard Ads

Video 9: Floodlight configuration in CM360 and how to generate conversion pixels

Video 10: Create Audiences and create remarketing Ads using the Audiences

Course Curriculum

Chapter 1: CM360 Setup

Lecture 1: #1 – Introduction to CM360 and Uses (DoubleClick Campaign Manager)

Lecture 2: #2 – Platform Walk-Through and UI (DoubleClick Campaign Manager

Lecture 3: #3 – Trafficking Workflow & Ad Selection process

Lecture 4: #4 – CM360 Tutorial – Create an Advertiser

Lecture 5: #5 – Create your first campaign in DoubleClick Campaign Manager

Lecture 6: #6 – Create Placements (DoubleClick Campaign manager)

Lecture 7: #7 – Upload Creatives and create Ads

Lecture 8: #8 – Download, Send & Ad Test Tags

Lecture 9: #9 – Floodlight configuration and activities

Lecture 10: #10 – Create Audiences and Remarketing Ads

Chapter 2: Difference between CM360 and DV360

Lecture 1: Difference between CM360 and DV360

Instructors

Ovais Ahmad
Performance Marketing professional

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 38 votes
4 stars: 169 votes
5 stars: 286 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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