Story Marketing: How to Have Fun Marketing Your Fiction Book

Course Curriculum

Chapter 1: Introduction – The Benefits of Story Marketing and Why You Need It

Lecture 1: Welcome and Course Structure

Lecture 2: You're an Author, Not a Marketer

Lecture 3: The Benefits of Story Marketing

Lecture 4: Story Marketing Categories & Principles

Lecture 5: Creating Story Marketing Content

Lecture 6: Story Marketing Ideas

Chapter 2: Have Fun Attracting More Readers with Story Characters

Lecture 1: Story Marketing #1 – Do Something Related to Your Character’s Likes or Dislikes

Lecture 2: Story Marketing Idea 2 – Characters Get Hungry Too

Lecture 3: Story Marketing Idea 3 – What Do Your Characters Look Like?

Lecture 4: Story Marketing Idea 4 – Host a Character Costume Party

Lecture 5: Story Marketing Idea 5 – Reveal More Backstory

Lecture 6: Sidenote: If You're Under Contract

Lecture 7: Story Marketing Idea 6 – Ask Your Character Additional Questions

Lecture 8: Story Marketing Idea 7 – Talk to Your Character

Lecture 9: Story Marketing Idea 8 – Write Journal Entries from Your Character’s Perspective

Lecture 10: Story Marketing Idea 9 – Your Character’s Words

Lecture 11: Story Marketing Idea 10 – Your Character’s Christmas Wish List

Lecture 12: Story Marketing Idea 11 – What Will Your Characters Wear for Halloween?

Lecture 13: Side Note – Don't Break the Law, Let Your Characters Do That

Lecture 14: Story Marketing Idea 12 – Delegate – Make Your Characters Do Your Work

Lecture 15: Story Marketing Idea 13 – Social Media Accounts for Your Characters

Lecture 16: Story Marketing Idea 14 – Do Periodic Twitter Chats with Your Readers as Your Ch

Lecture 17: Story Marketing Idea 15 – Do Twitter Chats with Characters from Other Books

Lecture 18: Story Marketing Idea 16 – Have Your Character Ask Your Reader to Post a Review

Lecture 19: Story Marketing Idea 17 – Write a Weekly (Or Monthly) “Dear Abby” Advice Column

Lecture 20: Summary and Putting Your Learning Into Action – Your Characters

Chapter 3: Have Fun Attracting More Readers with Your Story Setting and Theme

Lecture 1: Story Marketing Idea 18 – Publish Photos & Details about Where the Story Is Set

Lecture 2: Story Marketing Idea 19 – Visit the Setting and Share Your Adventures

Lecture 3: Story Marketing Idea 20 – Provide Weather Forecasts

Lecture 4: Story Marketing Idea 21 – Identify Important Locations on a Map

Lecture 5: Story Marketing Idea 22 – Present Historical Information if the Book Is Set in t

Lecture 6: Story Marketing #23 – Post Articles Related to the Topics or Themes of Your Book

Lecture 7: Story Marketing Idea 24 – Discuss Difficult Topics or Themes and Ask Readers for

Lecture 8: Summary and Putting Your Learning Into Action – Setting and Theme

Chapter 4: Have Fun Attracting More Readers with Story Highlights & Related Material

Lecture 1: Story Marketing Idea 25 – Produce a Study Guide for Your Novel

Lecture 2: Story Marketing Idea 26 – Create a Book Club Discussion Guide for Your Novel

Lecture 3: Story Marketing Idea 27 – Extra Learning Can Be Fun

Lecture 4: Story Marketing Idea 28 – Share Your Research

Lecture 5: Story Marketing Idea 29 – Post Videos Related to Topics in Your Story

Lecture 6: Story Marketing Idea 30 – Write Short Stories and Novellas

Lecture 7: Story Marketing Idea 31 – Post Favorite Quotes or Scenes from Your Story

Lecture 8: Story Marketing Idea 32 – Create Art with Your Quotes

Lecture 9: Story Marketing Idea 33 – Kinetic Typography

Lecture 10: Story Marketing Idea 34 – Share Short Snippets of Your Book

Lecture 11: Summary and Putting Your Learning Into Action – Highlights and Related Material

Chapter 5: You, the Author

Lecture 1: Story Marketing Idea 35 – Include Stories about What Led You to Become a Writer

Lecture 2: Story Marketing Idea 36 – Reveal What Led You to Become Interested in Your Story

Lecture 3: Story Marketing Idea 37 – Do Weekly Twitter Chats with Your Readers (As Yourself

Lecture 4: Story Marketing Idea 38 – Host Webinars

Lecture 5: Story Marketing 39 – Divulge Your Favorite Books, Characters, Movies, & More

Lecture 6: Story Marketing 40 – Write about Experiences You Have While Researching Book

Lecture 7: Story Marketing Idea 41 – Include the Struggles and Triumphs of Writing a Novel

Lecture 8: Summary and Putting Your Learning Into Action – You, the Author

Chapter 6: Your Readers

Lecture 1: Story Marketing Idea 42 – Make Webinars More Interactive

Lecture 2: Story Marketing Idea 43 – Conduct Reader Surveys

Lecture 3: Story Marketing Idea 44 – Ask Your Readers What They like Most about Your Book

Lecture 4: Story Marketing Idea 45 – Run Giveaways for Your Readers

Lecture 5: Story Marketing 46 – Encourage Readers Take Photos of Themselves with Your Book

Lecture 6: Story Marketing Idea 47 – Ask Your Readers to Share Their Own Crazy Stories

Lecture 7: Story Marketing Idea 48 – What Does Your Character REALLY Look Like?

Lecture 8: Story Marketing Idea 49 – Prepare Early for Your Book to Be Made into a Film

Lecture 9: Story Marketing Idea 50 – Promote Your Story and a Good Cause

Lecture 10: Summary and Putting Your Learning Into Action – Your Readers

Chapter 7: What's Next?

Lecture 1: Generating More Story Marketing Ideas