Strategic Email Marketing

Strategic Email Marketing, available at $19.99, has an average rating of 5, with 38 lectures, based on 4 reviews, and has 20 subscribers.

You will learn about Learn email marketing strategies for generating more sales Learn how to re- engage inactive subscribers Learn how to create an email marketing campaign Steps to launch an email marketing plan How to measure email marketing effectiveness How to write an email subject lines Learn how to write an Email This course is ideal for individuals who are everybody, students,marketers, salesmen, business consultants, internet workers, entrepreneurs, business people, managers, companies, etc It is particularly useful for everybody, students,marketers, salesmen, business consultants, internet workers, entrepreneurs, business people, managers, companies, etc.

Enroll now: Strategic Email Marketing

Summary

Title: Strategic Email Marketing

Price: $19.99

Average Rating: 5

Number of Lectures: 38

Number of Published Lectures: 38

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 38

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn email marketing strategies for generating more sales
Learn how to re- engage inactive subscribers
Learn how to create an email marketing campaign
Steps to launch an email marketing plan
How to measure email marketing effectiveness
How to write an email subject lines
Learn how to write an Email

Who Should Attend

everybody, students,marketers, salesmen, business consultants, internet workers, entrepreneurs, business people, managers, companies, etc

Target Audiences

everybody, students,marketers, salesmen, business consultants, internet workers, entrepreneurs, business people, managers, companies, etc

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your businesses product and services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you will like folks to visit. You can even segment your emails and target users by demographic so you will only sending people the messages they want to see most.

Only send email messages when you really need to: once someone has trusted you with their email address, do not abuse their trust. Flooding your audience inbox with superfluous emails will cause them to lose interest or unsubscribe entirely. Focus on sending them relevant, engaging messages about the stuff they like, and they will be loyal for a long time to come.

There are some techniques for effective email, such as personalize your email without using their name.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Introduction to Email marketing

Lecture 3: Key benefits of Email marketing

Chapter 2: Email Marketing Strategies To Generate More Sales

Lecture 1: Give something valuable away

Lecture 2: Optimize your email messages for mobile experience /re-engage inactive subscrber

Lecture 3: Segment your subscribers / use automation

Lecture 4: Personalize your emails / occasionally send out exclusive contents

Lecture 5: A/B teat everything / add urgency to your emails

Lecture 6: Use social proof to sell on your email / use cliff-hangers

Lecture 7: Use call to action in each email

Lecture 8: Integrate email and social media

Lecture 9: Send email at the right time

Chapter 3: How To Create An Email Marketing Campaign

Lecture 1: Understand who you are emailing

Lecture 2: Create a goal for the campaign

Lecture 3: Spend time on the subject line

Lecture 4: Use a comprehensive email builder

Lecture 5: Include call to action where appropriate

Chapter 4: Steps To Launch An Email Marketing Plan

Lecture 1: Start to build your email list

Lecture 2: Identify key audiences that you want to reach

Lecture 3: Develop you campaign with clear goals in mind

Lecture 4: Create a content calendar for email

Lecture 5: Track the success of your efforts

Lecture 6: Periodically review your email marketing plan

Chapter 5: How To Measure Email Marketing Effectiveness

Lecture 1: Check the bounce rate on your email campaign landing pages

Lecture 2: Measure website traffic, too

Lecture 3: Look at email conversion rate / track your email growth rate

Lecture 4: Check the forward / share rate for each email campaign / track spam complaints

Lecture 5: Measure the revenue from your campaign

Chapter 6: How To Write Email Subject Line

Lecture 1: Use actionable language

Lecture 2: Personalize when possible

Lecture 3: Prioritize clarity, and only then think about catchiness

Lecture 4: Align your subject line copy and email copy

Chapter 7: How To Write Email

Lecture 1: Established relevancy

Lecture 2: Write in the second person

Lecture 3: Talk about benefits, not features

Lecture 4: Be brief

Lecture 5: Be lovable

Lecture 6: Use actionable language in your call to action

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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