Strategic Marketing Management

Strategic Marketing Management, available at $39.99, has an average rating of 4, with 33 lectures, based on 24 reviews, and has 52 subscribers.

You will learn about Learn about measuring market demand Learn marketing strategy Learn about competitor strategy Key important indicators in marketing management Learn about tools of promotion Learn the art of strategic marketing Understand digitazation and marketing management This course is ideal for individuals who are everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc It is particularly useful for everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc.

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Summary

Title: Strategic Marketing Management

Price: $39.99

Average Rating: 4

Number of Lectures: 33

Number of Published Lectures: 33

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Learn about measuring market demand
Learn marketing strategy
Learn about competitor strategy
Key important indicators in marketing management
Learn about tools of promotion
Learn the art of strategic marketing
Understand digitazation and marketing management

Who Should Attend

everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc

Target Audiences

everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc

Marketing as the management process of identifying, anticipating and satisfying customer needs for profit, has assume a unique dimension, I will say to the positive direction, in this modern times the way of doing business have change and change drastically. In fact now a can say with no fear of contradiction that monopoly is almost gone, there is stiff competition in either develop or developing country. The customers choice is many, and the slogan for customer is not just being the king of the business but the owner of the business, failure to take care of the customer has cause a lot of multi billion dollar business to call for bankruptcy the days of deceiving the customer is gone.

There are some things that every customer oriented organization should do in this modern times such as building customer satisfaction, measuring market demand, scanning the market environment, understand the consumer buying behavior and finally business buying behavior. when this is carefully observed it will help the business to know how best they can deal with their customers to ensure that there is mutual benefit between the organization and customers.

There is no way a company can succeed when that company do not have a very good marketing strategy, because the strategy is the plan that the company is going to use to achieved its set objective, and without the strategy there is no way the objective can be achieved. In this modern times the failure of a company to carefully study the market and understand their competitors will spell doom for that organization, you need to carefully monitor the strategies of your competitors and develop the best plans to ensure that your company is always on top of competition.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Defining marketing for the 21st century

Lecture 3: Adapting marketing to new economy

Lecture 4: Building customer satisfaction

Lecture 5: Measuring market demand

Lecture 6: Scanning the market environment

Lecture 7: Consumer buying behavior

Lecture 8: Business buying behavior

Chapter 2: Marketing Strategy

Lecture 1: Choosing the target market

Lecture 2: Gathering the marketing mix

Lecture 3: Importance of marketing strategy

Chapter 3: Competitors Strategy

Lecture 1: Michael porters five force model

Lecture 2: Understand competitors motive and goals

Lecture 3: design intelligent system to deal with competitors company

Chapter 4: Key Important Indicators In Marketing Management

Lecture 1: Positioning of market offering

Lecture 2: Product development process

Lecture 3: Designing global market offering

Lecture 4: Product and handling strategy

Lecture 5: Country of origin effect on marketing

Chapter 5: Tools Of Promotion

Lecture 1: Advertising

Lecture 2: Sales promotion

Lecture 3: Public relations

Lecture 4: Direct Marketing

Chapter 6: Managing The Salesforce

Lecture 1: Design of the salesforce

Lecture 2: Managing salesforce

Chapter 7: The Art Of Strategic Marketing

Lecture 1: Market Learning

Lecture 2: Market sensing

Lecture 3: Market intuiting

Chapter 8: Digitazation And Marketing Management

Lecture 1: Introduction to online advertising model

Lecture 2: Facebook as a digital marketing tool

Lecture 3: Push and pull marketing strategy

Lecture 4: why data is the new holy grail for contemporary marketers

Lecture 5: How cutting edge technology has transformed the sales and marketing function

Instructors

Eric Yeboah
MBA/ PGDip

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 1 votes
4 stars: 4 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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