Strategic Marketing Management
Strategic Marketing Management, available at $39.99, has an average rating of 4, with 33 lectures, based on 24 reviews, and has 52 subscribers.
You will learn about Learn about measuring market demand Learn marketing strategy Learn about competitor strategy Key important indicators in marketing management Learn about tools of promotion Learn the art of strategic marketing Understand digitazation and marketing management This course is ideal for individuals who are everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc It is particularly useful for everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc.
Enroll now: Strategic Marketing Management
Summary
Title: Strategic Marketing Management
Price: $39.99
Average Rating: 4
Number of Lectures: 33
Number of Published Lectures: 33
Number of Curriculum Items: 33
Number of Published Curriculum Objects: 33
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn about measuring market demand
- Learn marketing strategy
- Learn about competitor strategy
- Key important indicators in marketing management
- Learn about tools of promotion
- Learn the art of strategic marketing
- Understand digitazation and marketing management
Who Should Attend
- everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc
Target Audiences
- everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc
Marketing as the management process of identifying, anticipating and satisfying customer needs for profit, has assume a unique dimension, I will say to the positive direction, in this modern times the way of doing business have change and change drastically. In fact now a can say with no fear of contradiction that monopoly is almost gone, there is stiff competition in either develop or developing country. The customers choice is many, and the slogan for customer is not just being the king of the business but the owner of the business, failure to take care of the customer has cause a lot of multi billion dollar business to call for bankruptcy the days of deceiving the customer is gone.
There are some things that every customer oriented organization should do in this modern times such as building customer satisfaction, measuring market demand, scanning the market environment, understand the consumer buying behavior and finally business buying behavior. when this is carefully observed it will help the business to know how best they can deal with their customers to ensure that there is mutual benefit between the organization and customers.
There is no way a company can succeed when that company do not have a very good marketing strategy, because the strategy is the plan that the company is going to use to achieved its set objective, and without the strategy there is no way the objective can be achieved. In this modern times the failure of a company to carefully study the market and understand their competitors will spell doom for that organization, you need to carefully monitor the strategies of your competitors and develop the best plans to ensure that your company is always on top of competition.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Lecture 2: Defining marketing for the 21st century
Lecture 3: Adapting marketing to new economy
Lecture 4: Building customer satisfaction
Lecture 5: Measuring market demand
Lecture 6: Scanning the market environment
Lecture 7: Consumer buying behavior
Lecture 8: Business buying behavior
Chapter 2: Marketing Strategy
Lecture 1: Choosing the target market
Lecture 2: Gathering the marketing mix
Lecture 3: Importance of marketing strategy
Chapter 3: Competitors Strategy
Lecture 1: Michael porters five force model
Lecture 2: Understand competitors motive and goals
Lecture 3: design intelligent system to deal with competitors company
Chapter 4: Key Important Indicators In Marketing Management
Lecture 1: Positioning of market offering
Lecture 2: Product development process
Lecture 3: Designing global market offering
Lecture 4: Product and handling strategy
Lecture 5: Country of origin effect on marketing
Chapter 5: Tools Of Promotion
Lecture 1: Advertising
Lecture 2: Sales promotion
Lecture 3: Public relations
Lecture 4: Direct Marketing
Chapter 6: Managing The Salesforce
Lecture 1: Design of the salesforce
Lecture 2: Managing salesforce
Chapter 7: The Art Of Strategic Marketing
Lecture 1: Market Learning
Lecture 2: Market sensing
Lecture 3: Market intuiting
Chapter 8: Digitazation And Marketing Management
Lecture 1: Introduction to online advertising model
Lecture 2: Facebook as a digital marketing tool
Lecture 3: Push and pull marketing strategy
Lecture 4: why data is the new holy grail for contemporary marketers
Lecture 5: How cutting edge technology has transformed the sales and marketing function
Instructors
-
Eric Yeboah
MBA/ PGDip
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 3 votes
- 3 stars: 1 votes
- 4 stars: 4 votes
- 5 stars: 15 votes
Frequently Asked Questions
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