Successful Events: Event Planning, Marketing & Management

Successful Events: Event Planning, Marketing & Management, available at $84.99, has an average rating of 4.43, with 100 lectures, 2 quizzes, based on 2611 reviews, and has 15648 subscribers.

You will learn about Create a successful event series with a growing attendance Monetize events in a most effective ways and get your attendees to maximize their spending Get publicity and press coverage for your events Get personalized help from the instructor if you have specific questions Learn to use social media and SEO to promote your events Use events to promote any business, even if your business isn't directly an event-oriented business Get clients from events and make money from events Avoid liability protection and whether you should get insurance Learn how to hire staff Join office hours with the instructor and get your questions answered by an expert in a conversation This course is ideal for individuals who are Event organizers or Entrepreneurs or Small business owners It is particularly useful for Event organizers or Entrepreneurs or Small business owners.

Enroll now: Successful Events: Event Planning, Marketing & Management

Summary

Title: Successful Events: Event Planning, Marketing & Management

Price: $84.99

Average Rating: 4.43

Number of Lectures: 100

Number of Quizzes: 2

Number of Published Lectures: 91

Number of Published Quizzes: 2

Number of Curriculum Items: 102

Number of Published Curriculum Objects: 93

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Create a successful event series with a growing attendance
Monetize events in a most effective ways and get your attendees to maximize their spending
Get publicity and press coverage for your events
Get personalized help from the instructor if you have specific questions
Learn to use social media and SEO to promote your events
Use events to promote any business, even if your business isn't directly an event-oriented business
Get clients from events and make money from events
Avoid liability protection and whether you should get insurance
Learn how to hire staff
Join office hours with the instructor and get your questions answered by an expert in a conversation

Who Should Attend

Event organizers
Entrepreneurs
Small business owners

Target Audiences

Event organizers
Entrepreneurs
Small business owners

Get bigger event attendance, more revenue, and a growing fanbase – all with this course.

* JOIN OVER 10,000 DELIGHTED STUDENTS WHO HAVE TAKEN THIS EVENT MARKETING COURSE

EVENT MARKETING AND GROWTH

You’ll learn how to use Google search, popular event directories, Meetup, Eventbrite, and how to find big event websites popular in any part of the world where you are located. All these websites will drive traffic to your event listing, and generate a large attendance.

I used this technique to get 100+ attendees per event without spending a single dollar on marketing, and you’ll be able to do the same.

We’ll also cover how to intelligently pay for ads if you have a budget and want to boost your attendance further. But that’s only optional. You’ll be able to generate amazing attendance for free.

EVENT PLANNING

Professional event planning is important for your event success because if the event runs smoothly and people enjoy it, they will become a part of your regular attendance base, and attend many future events.

I’ll show you how to create a great plan for what to do before, during, and after the events.

I’ll cover it all in this event marketing, planning and management course.

EVENT MANAGEMENT

Your events will be much more likely to grow if you manage them well, and attendees come back, and invite friends. So your events must be very high quality. This is why event management is extremely important, and I’ll cover how to make your events run smoothly so that your attendees are happy.

EVENT MONETIZATION

Learn common ways to make money from events and get multiple effective revenue streams from your events. Such revenue streams might be selling products at the events, upselling your services, allowing vendors and sponsors to promote your events, creating your own personal brand, live-streaming on YouTube, and much more.

WHO THIS COURSE IS NOT FOR

If you have years of experience in event planning and marketing – this might feel basic for you.
If you are in wedding planning, only parts if this course may be relevant.

If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits and ideas. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions

WHAT KINDS OF EVENTS CAN BE PROMOTED WITH THIS COURSE?

Hobby and interest group meetings
Business events
Festivals and music shows
Small concerts and entertainment events
Technology events with speakers
Outdoor events as for hiking groups for example
Get more people for your city tours for city guides
Conference events (small conferences)
Charity events
Fundraisers
Meetups

INSTRUCTOR’S EXPERIENCE WITH EVENTS

I created a successful event series in the past that had thriving attendance, made money, and was even discussed on NPR (National Public Radio). I did it by myself with no budget. In this course, I’ll share exactly how you can achieve similar results without having to spend money on promotion.

If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now!

INSTRUCTOR’S ENTREPRENEURSHIP BACKGROUND

I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

BONUSES INCLUDED

* Many downloadable worksheets and exercises to make the course more interactive and valuable.

* Invitation to my Facebook community after you complete the course.

* My list of 50 business-success skills when you complete the course.

WORLD-CLASS STUDENT SUPPORT

I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because:

1) I care about my students.

2) I feel a responsibility to make sure that students get their money’s worth from the course.

BY THE END OF THIS COURSE, YOU WILL…

By the end of the course, you will be head and shoulders above where you are now, and you will be able to create successful events.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

MONEY-BACK GUARANTEE

The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.

Invest in your future. Enroll now.

Course Curriculum

Chapter 1: Course and instructor introduction

Lecture 1: Welcome, what to expect, and how to take the course

Lecture 2: How to have a much better course-taking experience

Lecture 3: Elements of a successful event series & your first exercise

Chapter 2: Event marketing

Lecture 1: Creating an eye-catching event headline that will grab attention

Lecture 2: Writing a compelling event description

Lecture 3: SEO for your event page

Chapter 3: Posting your even online in event promotion websites

Lecture 1: Section introduction – leveraging large websites to get many event attendees

Lecture 2: New: How to find good event websites for promotion

Lecture 3: Eventbrite and Meetup

Lecture 4: Walkthrough of posting your event on Eventbrite and Facebook

Lecture 5: Getting a big audience from existing groups on your first week

Lecture 6: Attend other events, see how they manage & network

Chapter 4: Repurposing your event content and doing content marketing with it

Lecture 1: Repurposing your event content and doing content marketing with it

Chapter 5: If you are an event planner like party planner or wedding planner

Lecture 1: If you are an event planner like party planner or wedding planner

Chapter 6: Pre event marketing to generate buzz and keep audience engaged

Lecture 1: Pre-event social media & email buildup checklist (also how to grow email list)

Lecture 2: Collecting email addresses and social media contact from attendees

Lecture 3: Facebook group idea

Lecture 4: Should you blog to promote events and how to get free content

Chapter 7: During and after-event marketing

Lecture 1: During event social media marketing and spreading the sharing

Lecture 2: During event: Making people feel more welcome and promoting future events

Lecture 3: Post-event social media marketing

Chapter 8: Publicity and influencer marketing for events

Lecture 1: How to get publicity by finding and attracting influencers to your attendance

Lecture 2: Resources and websites to get event publicity

Lecture 3: How to find journalists who cover events in your area

Chapter 9: Event management

Lecture 1: Getting staff for your event as part of your event management

Lecture 2: Pitching event sponsors

Lecture 3: How to find contacts at companies that you can ask to sponsor your events

Lecture 4: Getting an event venue as part of your event management and event planning

Lecture 5: Prizes and raffles

Chapter 10: Dealing with vendors

Lecture 1: Types of event vendors

Lecture 2: How to research vendors to make sure you hire the best

Lecture 3: Vendor negotiation tactics to get a better price

Lecture 4: Vendor negotiation continued

Chapter 11: Event insurance

Lecture 1: Types of insurance and when each is appropriate

Lecture 2: Researching event insurance companies

Lecture 3: Event waivers

Lecture 4: How to get your waiver created

Chapter 12: Business registration for events

Lecture 1: Business registration for events introduction

Chapter 13: Writing the event plan document

Lecture 1: Event management checklist recapping much of the material covered in the course

Chapter 14: Event monetization

Lecture 1: Ways to generate revenue from your events

Chapter 15: SEO for events

Lecture 1: NEW! How to help your website's SEO and link-building with events

Lecture 2: How to get citations and brand mentions to help your Google search ranking early

Chapter 16: Event planning

Lecture 1: What you can accomplish with events

Lecture 2: One time event vs. event series

Lecture 3: If event series, how often should the events occur?

Lecture 4: Should you have speakers or guests? Or should it be just you?

Lecture 5: Planning for event quality

Lecture 6: Planning for financial sustainability of the event series

Chapter 17: Promoting your events with Facebook and getting extra reach

Lecture 1: Getting extra sharing and engagement with Facebook events

Lecture 2: Example of how event listings get promoted

Lecture 3: Example of how to set up the event on Facebook

Chapter 18: Facebook Ads To Promote Events

Lecture 1: Explaining the examples in the coming videos

Lecture 2: Note: What to do if you don't have a Facebook page

Lecture 3: Explaining the Facebook Business Suite and the Facebook Business Manager

Lecture 4: Setting up your Facebook business accounts and logging in

Lecture 5: Setting up 2-factor authentication for security – now required by Facebook

Lecture 6: Customizing your Facebook Business Suite dashboard

Lecture 7: The Facebook ad library for spying on successful competitor ads

Lecture 8: Options for creating your video ad

Lecture 9: Starting to use and explore your Facebook Business Suite and pages

Lecture 10: Organizing Facebook business accounts and pages

Lecture 11: Setting up your Facebook ad account and connecting it to a page

Lecture 12: Nuances of running ads for no profit, and how it compares to free strategies

Lecture 13: Three different ad strategies for running ads to content

Lecture 14: Creating your Facebook Pixel (now called data set), and connecting to website

Lecture 15: Setting up Facebook custom audiences

Lecture 16: Our ad strategy, and setting up our first ad – part 1

Lecture 17: Creating an ad campaign part 2, starting to create our ad set

Lecture 18: Creating an ad campaign 3, finishing the ad set and targeting

Lecture 19: Campaign setup part 4 – finishing up the ad creative

Lecture 20: The option to boost posts with an ad for a specific post

Lecture 21: Setting up Facebook Pixel for a Shopify store, and connecting to Shopify

Lecture 22: Possible pitfall of using the Ad Manager with the wrong ad account

Lecture 23: Creating WaveIfYouLike custom conversions

Lecture 24: Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests

Lecture 25: Creating retargeting ads for Ecommerce products

Lecture 26: Connecting your Instagram account to also run Instagram ads through Facebook ads

Lecture 27: Ad creation and optimization checklist to stay on track

Lecture 28: Creative strategy for custom audiences

Chapter 19: Setting up your Facebook business page for running event ads

Instructors

Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube

Rating Distribution

1 stars: 30 votes
2 stars: 67 votes
3 stars: 352 votes
4 stars: 823 votes
5 stars: 1339 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu