Survey Secrets: Unleashing Market Insights

The best research comes from well-written questionnaires. From survey research to focus groups, there are a variety of styles and substantive cues that can be used to create a questionnaire that’s engaging and efficient.

This class is all about how to design a questionnaire that’s effective, smart and one that gets to the right points without being too long. It utilizes several real life examples and incorporates various elements of qualitative market research.

The focal points of this class are SCREENERS, SURVEY DESIGN and DISCUSSION GUIDES.

In the section on SCREENERS we look at how effective screeners are created, utilized and actioned upon,

In SURVEY DESIGN we look at a variety of ways that questions can be designed to minimize bias and control for unwanted effects.

In DISCUSSION GUIDES we peer into a real life discussion guide and look at how laddering can help add dimension to a topic while staying razor focused on reaching the objectives of a project.

Students should take this class if they have an interest in market research. in building answers for your business and in figuring out smart ways to reach out to their potential customers.

You do not need any formal background in market research to effectively take this course.

Rating Distribution

• 1 stars: 0 votes
• 2 stars: 0 votes
• 3 stars: 0 votes
• 4 stars: 1 votes
• 5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!