Survey Secrets: Unleashing Market Insights
Survey Secrets: Unleashing Market Insights, available at $19.99, has an average rating of 4.5, with 6 lectures, based on 2 reviews, and has 181 subscribers.
You will learn about How to best design a questionnaire for market research purposes. How to effectively build a discussion guide. How to write a clear recruiting screener. How to be engaging and efficient in survey design. This course is ideal for individuals who are Professionals who are looking to optimize their market research skillset. It is particularly useful for Professionals who are looking to optimize their market research skillset.
Enroll now: Survey Secrets: Unleashing Market Insights
Summary
Title: Survey Secrets: Unleashing Market Insights
Price: $19.99
Average Rating: 4.5
Number of Lectures: 6
Number of Published Lectures: 6
Number of Curriculum Items: 6
Number of Published Curriculum Objects: 6
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- How to best design a questionnaire for market research purposes.
- How to effectively build a discussion guide.
- How to write a clear recruiting screener.
- How to be engaging and efficient in survey design.
Who Should Attend
- Professionals who are looking to optimize their market research skillset.
Target Audiences
- Professionals who are looking to optimize their market research skillset.
The best research comes from well-written questionnaires. From survey research to focus groups, there are a variety of styles and substantive cues that can be used to create a questionnaire that’s engaging and efficient.
This class is all about how to design a questionnaire that’s effective, smart and one that gets to the right points without being too long. It utilizes several real life examples and incorporates various elements of qualitative market research.
The focal points of this class are SCREENERS, SURVEY DESIGN and DISCUSSION GUIDES.
In the section on SCREENERS we look at how effective screeners are created, utilized and actioned upon,
In SURVEY DESIGN we look at a variety of ways that questions can be designed to minimize bias and control for unwanted effects.
In DISCUSSION GUIDES we peer into a real life discussion guide and look at how laddering can help add dimension to a topic while staying razor focused on reaching the objectives of a project.
Students should take this class if they have an interest in market research. in building answers for your business and in figuring out smart ways to reach out to their potential customers.
You do not need any formal background in market research to effectively take this course.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Questionnaire Design – An Overview
Lecture 1: Questionnaire Design – An Overview
Lecture 2: Screeners
Lecture 3: Survey Design
Lecture 4: Discussion Guides
Lecture 5: How To Ask Questions
Instructors
-
Daniel Berkal
Consumer Research
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 1 votes
- 5 stars: 1 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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