The Art of Marketing Management 101 – Part 1

The Art of Marketing Management 101 – Part 1, available at $19.99, with 5 lectures, 5 quizzes.

You will learn about Explain the Marketing Concept, Exchange, Marketing Activities, Four Main Marketing orientations and the Marketing process Explain the components of the micro-environment, the variables in the market environment and the impacrt of business in the macro-environment. Explain a SWOT and PESTLE analysis, nature of culture, lifestyle personality, attitudes and elements of learning, and the four P principles. Illustrate the use of Market Segmentation, Target Market, Product Positioning, Aggregate Markets and Geographic Segmentation This course is ideal for individuals who are Entry / Beginner level marketing employees / Students , curious about Marketing and Sales It is particularly useful for Entry / Beginner level marketing employees / Students , curious about Marketing and Sales.

Enroll now: The Art of Marketing Management 101 – Part 1

Summary

Title: The Art of Marketing Management 101 – Part 1

Price: $19.99

Number of Lectures: 5

Number of Quizzes: 5

Number of Published Lectures: 5

Number of Published Quizzes: 5

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: R439.99

Quality Status: approved

Status: Live

What You Will Learn

Explain the Marketing Concept, Exchange, Marketing Activities, Four Main Marketing orientations and the Marketing process
Explain the components of the micro-environment, the variables in the market environment and the impacrt of business in the macro-environment.
Explain a SWOT and PESTLE analysis, nature of culture, lifestyle personality, attitudes and elements of learning, and the four P principles.
Illustrate the use of Market Segmentation, Target Market, Product Positioning, Aggregate Markets and Geographic Segmentation

Who Should Attend

Entry / Beginner level marketing employees / Students , curious about Marketing and Sales

Target Audiences

Entry / Beginner level marketing employees / Students , curious about Marketing and Sales

This short course will equip you with the fundamental knowledge, tools, strategies, and techniques necessary to enhance and grow your skills in the marketing and sales industry. The following key marketing concepts will be discussed during the presentations:

Chapter 1

The Marketing world

Nature of marketing, Relationship Marketing, Different marketing gaps, Exchanges of information and goods, The Marketing process, the new and old 4 P’s principles, and Marketing functions in the Marketing department.

Chapter 2

The Marketing Environment

Components of the marketing environment, Micro / Macro, and Market environment, PESTLE analysis, SWOT Analysis, Mission and Vision Statement in line with company objectives, Short term objectives, Marketing Mix, Political, Legal, Environmental, Socio-Cultural Environment, and Environmental scanning.

Chapter 3

Consumer behavior

Definition of Consumer Behavior, Stimuli, Marketing factors, Group factors, Individual Factors, Perception, Interpretation, Attention, Learning ability, Value of personality, Lifestyle, Types of decision-making, and the FIVE stages in arriving at a decision to adopt or reject a new product.

Chapter 4

Market segmentation, targeting, and positioning

The Aggregate Market, Market Segmentation, Target Marketing, Product Positioning, Market Segmentation process, Advantages of Market Segmentation, Disadvantages of Market Segmentation, Geographic Segmentation, Demographic Segmentation, Behaviour Segmentation, and Psychographic Segmentation.

Chapter 5

Market Research and Information Management

Market Research, Market Research process, Types and designs of Research, Data collection methods, Data collection instruments, and Sampling.

After the completion of Part 1, an additional Part 2 of the program will address Product decisions, Branding decisions, Pricing decisions, Marketing communication, Customer value and retention, Cyber marketing, International marketing, and Marketing Matrix.

Course Curriculum

Chapter 1: Chapter 1 – The Marketing World

Lecture 1: The Marketing World

Chapter 2: Chapter 2 – The Marketing Environment

Lecture 1: The Marketing Environment

Chapter 3: Chapter 3 – Consumer Behaviour

Lecture 1: Consumer Behaviour

Chapter 4: Chapter 4 – Market Segmentation, Targeting and Positioning

Lecture 1: Market Segmentation

Chapter 5: Chapter 5 – Market Research and Information Management

Lecture 1: Market Research

Instructors

Cindie van Blerk
Instructor, Trainer, Coach, Mentor and Facilitator

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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