The Compact Guide To Tech Product Marketing

The Compact Guide To Tech Product Marketing, available at $74.99, has an average rating of 4.75, with 18 lectures, 11 quizzes, based on 4 reviews, and has 22 subscribers.

You will learn about Understand what marketing is and why we need it in high-tech Define product marketing and its position in a high-tech company Frame the product workflow and identify relevant stakeholders Find the resources to create product marketing value State the responsibilities of a product marketing manager Conduct market research & competitive analysis Classify market segmentation, customer profiles, and Jobs-To-Be-Done Define product positioning & messaging Formulate a high-level go-to-market (GTM) strategy Apply sales & customer success enablement programs Master pricing principles Strategize product marketing content Contribute product feature suggestions Comprehend product communication Help optimize the product user journey Resolve common product marketing disputes Distinguish between B2C & B2B tech product marketing Identify the key traits of an outstanding product marketing manager Come prepared for the PMM hiring process in high-tech Introduce product marketing to peers effectively to enhance work collaboration This course is ideal for individuals who are An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials. or A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets. or A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates. or An entrepreneur or a tech business leader aiming to understand the PMM role swiftly before making a hiring decision. It is particularly useful for An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials. or A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets. or A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates. or An entrepreneur or a tech business leader aiming to understand the PMM role swiftly before making a hiring decision.

Enroll now: The Compact Guide To Tech Product Marketing

Summary

Title: The Compact Guide To Tech Product Marketing

Price: $74.99

Average Rating: 4.75

Number of Lectures: 18

Number of Quizzes: 11

Number of Published Lectures: 18

Number of Published Quizzes: 11

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: ₪349.90

Quality Status: approved

Status: Live

What You Will Learn

• Understand what marketing is and why we need it in high-tech
• Define product marketing and its position in a high-tech company
• Frame the product workflow and identify relevant stakeholders
• Find the resources to create product marketing value
• State the responsibilities of a product marketing manager
• Conduct market research & competitive analysis
• Classify market segmentation, customer profiles, and Jobs-To-Be-Done
• Define product positioning & messaging
• Formulate a high-level go-to-market (GTM) strategy
• Apply sales & customer success enablement programs
• Master pricing principles
• Strategize product marketing content
• Contribute product feature suggestions
• Comprehend product communication
• Help optimize the product user journey
• Resolve common product marketing disputes
• Distinguish between B2C & B2B tech product marketing
• Identify the key traits of an outstanding product marketing manager
• Come prepared for the PMM hiring process in high-tech
• Introduce product marketing to peers effectively to enhance work collaboration

Who Should Attend

• An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.
• A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.
• A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.
• An entrepreneur or a tech business leader aiming to understand the PMM role swiftly before making a hiring decision.

Target Audiences

• An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.
• A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.
• A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.
• An entrepreneur or a tech business leader aiming to understand the PMM role swiftly before making a hiring decision.