The Complete App Marketing Course

Course Curriculum

Chapter 1: How to Market Your App or any Digital Product

Lecture 1: The Importance of App Marketing

Lecture 2: The Fallacy of Build it and They Will Come

Chapter 2: Idea Validation – How to Save Yourself Time and Money

Lecture 1: The Importance of Idea Validation

Lecture 2: 1. The Simplest Way of Validating Your Idea – The Starbucks Method

Lecture 3: 2. Using Google Trends to Estimate the Size of Your Market

Lecture 4: 3. The Landing Page Validation Method

Lecture 5: How to Create a Landing Page in Less than an Hour

Lecture 6: 4. Creating a Minimum Viable Product

Lecture 7: 5. Using Crowdfunding to Validate and Fund Your Idea

Chapter 3: App Monetization Models – How to Make Money From Your App

Lecture 1: Differences in Monetization Strategies Between iOS and Android Apps

Lecture 2: When it Makes Sense to Create a Paid App

Lecture 3: When to Use In-App Advertisements

Lecture 4: Have You Thought About These Alternative Monetisation Models?

Chapter 4: How to Optimize Your App Store Listing

Lecture 1: How to Get an App Icon Designed without Breaking the Bank

Lecture 2: Split Testing for Success

Lecture 3: What Makes a Good App Icon?

Lecture 4: The Dos and Don'ts of Making App Screenshots

Lecture 5: Tools for Making App Screenshots

Chapter 5: Growth Hacking Techniques for App Downloads

Lecture 1: 1000 True Fans

Lecture 2: Building an Email List

Lecture 3: The All Important Landing Page

Lecture 4: Blogging Your Way to App Success

Lecture 5: Content Marketing for App Downloads

Lecture 6: How to Hack a Successful Launch on Product Hunt

Lecture 7: How to Launch on Beta List

Lecture 8: How to Launch on Hacker News

Lecture 9: If At First You Don't Succeed…

Lecture 10: Cross Promotion for App Downloads

Lecture 11: Social Referrals and Social Queuing

Lecture 12: How to Automate Your Social Media

Chapter 6: How to Get Press for Your App Launch

Lecture 1: Do I Need a PR Agency?

Lecture 2: Not All Press is Created Equal

Lecture 3: How to Craft Your Story

Lecture 4: How to Craft Your Pitch

Lecture 5: How to Figure Out Which Journalists to Pitch

Lecture 6: How to Find Out Anyone's Email Address

Lecture 7: How to Pitch a Journalist 101

Lecture 8: How to Establish a Relationship with a Journalist

Lecture 9: What if You Still Can't Get Anyone to Write About You?

Lecture 10: Final Tips on Getting Press

Chapter 7: How to Get Your App Featured on the App Store

Lecture 1: How to Get Featured on the App Store

Lecture 2: "Only on the App Store"

Lecture 3: Work with the Corporate Mindset

Lecture 4: Native vs. Cross Platform Apps

Lecture 5: Tips and Tricks for Getting Featured

Chapter 8: ASO (App Store Optimization) – How to Rank Higher on the App Store Search Algo

Lecture 1: What is App Store Optimization (ASO)?

Lecture 2: Top Tips to Optimize Your App Store Listing

Lecture 3: My Complete ASO Workflow

Lecture 4: Using Apple Search Ads as a Research Tool

Lecture 5: Early vs. Late Game Strategies

Lecture 6: Differences Between Google Play and the Apple App Store

Chapter 9: The Right Way of Using Paid Advertising to Drive Downloads

Lecture 1: When to use Paid Advertising for App Marketing

Lecture 2: Always Test Before You Advertise

Lecture 3: Which Platform to Advertise on?

Lecture 4: How Much Does it Cost?

Lecture 5: How to Set up Your Facebook Ad for Maximum Click through

Lecture 6: How to Use Your Competitor's' Ad Budget

Lecture 7: Where Can I Find More Customers?

Lecture 8: One Weird Trick to Get More Money from Apple

Chapter 10: Reviews and Ratings – how to Get More 5 Star Reviews

Lecture 1: How to Get More 5 Star Ratings and Reviews

Lecture 2: Use This Free Tool to Monitor Your App Reviews

Chapter 11: How to Use App Analytics to Increase User Retention

Lecture 1: How to Use App Analytics to Increase User Retension

Chapter 12: Black Hat Methods of Getting More App Downloads and Revenue

Lecture 1: White Hat Techniques vs. Black Hat Techniques

Lecture 2: Ultimate Black Hat Techniques to to the Top of App Store Rankings

Chapter 13: Bonus: How to Use Bootstrap to Build an App Showcase Website for FREE

Lecture 1: A 5 Second Way of Building a Web Page for Your iOS App

Lecture 2: How to Use Bootstrap to Build Your App Showcase Website

Lecture 3: How to Host Your App Showcase Website for Free

Chapter 14: Your Turn

Lecture 1: It's Time to Work Out Your Marketing Strategy