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The Complete Digital Marketing Course – Learn From Scratch

Marketing

The Complete Digital Marketing Course – Learn From Scratch, available at $59.99, has an average rating of 4.4, with 81 lectures, based on 397 reviews, and has 1918 subscribers.

Rating4.4
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You will learn about Introduction to Digital Marketing Search Engine Optimization Paid Marketing with Google Ads Social Media Marketing Affiliate Marketing Digital Marketing Planning & Strategy Create an IDM Campaign Digital Marketing Career This course is ideal for individuals who are Students who is curious about Digital Marketing It is particularly useful for Students who is curious about Digital Marketing.

Enroll now: The Complete Digital Marketing Course – Learn From Scratch

Summary

Title: The Complete Digital Marketing Course – Learn From Scratch

Price: $59.99

Average Rating: 4.4

Number of Lectures: 81

Number of Published Lectures: 81

Number of Curriculum Items: 81

Number of Published Curriculum Objects: 81

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Paid Marketing with Google Ads
  • Social Media Marketing
  • Affiliate Marketing
  • Digital Marketing Planning & Strategy
  • Create an IDM Campaign
  • Digital Marketing Career

Who Should Attend

  • Students who is curious about Digital Marketing

Target Audiences

  • Students who is curious about Digital Marketing

Are you looking to keep your first step into digital marketing? Then this is the right course for you.

This course explores the eight (8) important modules of Digital Marketing that all the digital marketers should know.

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life

Value Packed Topics Covered in this Course :

? Module 1: Introduction to Digital Marketing

Introduction

1. What is Digital Marketing?

2. Digital Marketing Trends

3. Importance of Digital Marketing

4. Top reasons to learn Digital Marketing

5. Channels of Digital Marketing

-SEO

-PPC

-Content Marketing

-Social Media Marketing

-Email Marketing

6. Google Analytics

7. Conversion Rate Optimization

? Module 2: Search Engine Optimization

1. Why do you need SEO?

2. What is Search Engine Optimization?

3. Types of SEO

4. How does Search Engine work?

5. Tactics and Methods

6. How to optimize Keywords?

7. Title Optimization

8. SEO Tools

9. Guidelines

10. What is On-Page SEO?

11. Importance

12. What are On-Page ranking factors?

13. Proper insights about On-Page SEO

13. Best tricks and practices

14. What is Off-Page SEO?

15. Importance

16. Link and Non-link related Off-Page SEO factors

17. Backlinks

18. Off-Page vs On-Page SEO

19. Benefits

? Module 3: Paid Marketing with Google Ads

1. Concept of Advertisements

2. Concepts of Paid Search

-AdRank

-Quality Score

-Quality Score Example

-Types of Search Queries

-Navigational Search Queries

-Informational Search Queries

-Transactional Search Queries

3. Why Google Ads

4. Business Goals

5. Search Ads

6. Google Search Network

7. Google Ads Account Structure

8. Keyword Match Types

9. Google Ads Interface

10. Display Ads

11. Display Ads Targeting options

12. Video Ads

13. App Ads

14. Shopping Ads

15. Metrics for SEM

16. Introduction to Google Ad Sense

17. Types of Ads

18. How does AdSense work?

19. Getting paid AdSense

20. Methods of Payment of AdSense

21. Metrics of AdSense

22. Managing Google Ads

-Steps for setting up Paid Campaign

-Identify Measurable Goals

-Google Keyword Planner

-Views Ads in Data Analytics

-Multi Chain Funnel Report

-Optimization

? Module 4: Social Media Marketing

1.  What is Social Media Marketing

2. Pillars of Social Media Marketing

3. Social Media Marketing Tools

4. Social Media Tips

5. How to choose the best platform?

? Module 5: Affiliate Marketing

1. Understand Affiliate Marketing

2. Key Terminology

3. How does Affiliate Marketing works

4. Setting up Affiliate Marketing as Merchant

5. Setting up Affiliate Marketing as Affiliate

? Module 6: Digital Marketing Planning & Strategy

1. Why Digital Marketing Plan is necessary?

2. What is the structure of a marketing plan?

3. How to make an effective marketing plan?

4. Best practices

5. Why do you need a digital marketing strategy?

6. What is a Digital Marketing Strategy?

7. How to get started?

8. Key points to note

9. How to structure a Digital Marketing Plan?

10. Tactics to tackle the challenges

? Module 7: Create an IDM Campaign

1. Need of IDM Campaign

2. Challenges in IDM

3. Integrated Digital Marketing Strategies

4. Examples of IDM Campaign

? Module 8: Digital Marketing Career

1. Who is a Digital Marketer?

2. Why choose Digital Marketing?

3. How to become a Digital Marketer?

4. Beginner-level Interview Questions

5. Executive-level Interview Questions

6. Managerial-level Interview Questions

Course Curriculum

Chapter 1: Introduction to Digital Marketing

Lecture 1: Introduction

Lecture 2: What is Digital Marketing?

Lecture 3: Digital Marketing Trends

Lecture 4: Importance of Digital Marketing

Lecture 5: Top reasons to learn Digital Marketing

Lecture 6: Channels of Digital Marketing

Lecture 7: Google Analytics

Lecture 8: Conversion Rate Optimization (CRO)

Chapter 2: Search Engine Optimization (SEO)

Lecture 1: Why do you need SEO?

Lecture 2: What is Search Engine Optimization?

Lecture 3: Types of SEO

Lecture 4: How does Search Engine work?

Lecture 5: Tactics and Methods

Lecture 6: How to optimize Keywords?

Lecture 7: Title Optimization

Lecture 8: SEO Tools

Lecture 9: SEO Tools for Keyword Research

Lecture 10: Guidelines

Lecture 11: What is On-Page SEO?

Lecture 12: Importance

Lecture 13: What are On-Page ranking factors?

Lecture 14: Proper insights about On-Page SEO

Lecture 15: Best tricks and practices

Lecture 16: What is Off-Page SEO? & it's Importance

Lecture 17: Link and Non-link related Off-Page SEO Factors

Lecture 18: Backlinks

Lecture 19: Off-Page vs On-Page SEO

Lecture 20: Benefits

Chapter 3: Paid Marketing with Google Ads

Lecture 1: Concept of Advertisements

Lecture 2: Concepts of Paid Search

Lecture 3: What is Google Ads

Lecture 4: Why Google Ads

Lecture 5: Business Goals

Lecture 6: Search Ads

Lecture 7: Google Search Network

Lecture 8: Google Ads Account Structure

Lecture 9: Keyword Match Types

Lecture 10: Google Ads Interface

Lecture 11: Display Ads

Lecture 12: Display Ads Targeting options

Lecture 13: Video Ads

Lecture 14: App Ads

Lecture 15: Shopping Ads

Lecture 16: Metrics for SEM

Lecture 17: Introduction to Google Ad Sense

Lecture 18: Types of Ads

Lecture 19: How does AdSense work?

Lecture 20: Getting paid AdSense

Lecture 21: Methods of Payment of AdSense

Lecture 22: Metrics of AdSense

Lecture 23: Managing Google Ads

Chapter 4: Social Media Marketing

Lecture 1: What is Social Media Marketing

Lecture 2: Pillars of Social Media Marketing

Lecture 3: Social Media Marketing Tools

Lecture 4: Social Media Tips

Lecture 5: How to choose the best platform?

Chapter 5: Affiliate Marketing

Lecture 1: Understand Affiliate Marketing

Lecture 2: Key Terminology

Lecture 3: How does Affiliate Marketing works

Lecture 4: Setting up Affiliate Marketing as Merchant

Lecture 5: Setting up Affiliate Marketing as Affiliate

Chapter 6: Digital Marketing Planning & Strategy

Lecture 1: Why Digital Marketing Plan is necessary?

Lecture 2: What is the structure of a marketing plan?

Lecture 3: How to make an effective marketing plan?

Lecture 4: Best practices

Lecture 5: Why do you need a digital marketing strategy?

Lecture 6: What is a Digital Marketing Strategy?

Lecture 7: How to get started?

Lecture 8: Key points to note

Lecture 9: How to structure a Digital Marketing Plan?

Lecture 10: Tactics to tackle the challenges

Chapter 7: Create an IDM Campaign

Lecture 1: Need of IDM Campaign

Lecture 2: Challenges in IDM

Lecture 3: Integrated Digital Marketing Strategies

Lecture 4: Examples of IDM Campaign

Chapter 8: Digital Marketing Career

Lecture 1: Who is a Digital Marketer?

Lecture 2: Why choose Digital Marketing?

Lecture 3: How to become a Digital Marketer?

Lecture 4: Beginner-level Interview Questions

Lecture 5: Executive-level Interview Questions

Lecture 6: Managerial-level Interview Questions

Instructors

Rating Distribution

  • 1 stars: 11 votes
  • 2 stars: 8 votes
  • 3 stars: 32 votes
  • 4 stars: 65 votes
  • 5 stars: 281 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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