The Complete Guide for Salesforce Pardot

The Complete Guide for Salesforce Pardot, available at $64.99, has an average rating of 4.55, with 59 lectures, based on 190 reviews, and has 646 subscribers.

You will learn about Create Landing Pages & Layout Templates Downloads: 3 Landing Page Layout Templates & Folder Systems Setup Automated Programs in the Engagement Studio Build List Emails & Email Templates Develop Essential Segmentations for Marketing & Sales Activities Obtain Reporting on Marketing Assets Configure & Modify Technical Settings This course is ideal for individuals who are This course is intended for anyone who has a desire to leverage Pardot’s features. The lesson plan covers basic concepts. Note: those with Pardot experience will also benefit from this course because the instructor goes through each section of the system’s navigation, teaching you not only core concepts, but providing expert tips and strategies that you should be using. It is particularly useful for This course is intended for anyone who has a desire to leverage Pardot’s features. The lesson plan covers basic concepts. Note: those with Pardot experience will also benefit from this course because the instructor goes through each section of the system’s navigation, teaching you not only core concepts, but providing expert tips and strategies that you should be using.

Enroll now: The Complete Guide for Salesforce Pardot

Summary

Title: The Complete Guide for Salesforce Pardot

Price: $64.99

Average Rating: 4.55

Number of Lectures: 59

Number of Published Lectures: 59

Number of Curriculum Items: 59

Number of Published Curriculum Objects: 59

Original Price: $64.99

Quality Status: approved

Status: Live

What You Will Learn

Create Landing Pages & Layout Templates
Downloads: 3 Landing Page Layout Templates & Folder Systems
Setup Automated Programs in the Engagement Studio
Build List Emails & Email Templates
Develop Essential Segmentations for Marketing & Sales Activities
Obtain Reporting on Marketing Assets
Configure & Modify Technical Settings

Who Should Attend

This course is intended for anyone who has a desire to leverage Pardot’s features. The lesson plan covers basic concepts. Note: those with Pardot experience will also benefit from this course because the instructor goes through each section of the system’s navigation, teaching you not only core concepts, but providing expert tips and strategies that you should be using.

Target Audiences

This course is intended for anyone who has a desire to leverage Pardot’s features. The lesson plan covers basic concepts. Note: those with Pardot experience will also benefit from this course because the instructor goes through each section of the system’s navigation, teaching you not only core concepts, but providing expert tips and strategies that you should be using.

Welcome to “The Complete Guide for Salesforce Pardot”. This course is over 7 hours in length and is one of the MOST complete and comprehensive online courses covering marketing automation concepts from beginning to end.

The main goal of the course is to make you a skilled Pardot professional capable of leading successful marketing initiatives—even if you have not worked in a marketing automation platform before.

Note: Items such as lists and names in this Pardot course have been censored to maintain database confidentiality.

Course Curriculum

Chapter 1: Marketing

Lecture 1: Dashboard Overview

Lecture 2: Technical Setup

Lecture 3: Folders

Lecture 4: Automation – Automation Rules

Lecture 5: Automation – Drip Campaigns

Lecture 6: Calendar

Lecture 7: Campaigns

Lecture 8: Content – Custom Redirects

Lecture 9: Content – Dynamic Content

Lecture 10: Content – Files

Lecture 11: Emails – Emails Navigation

Lecture 12: Emails – Drafts, Scheduled, and Sent

Lecture 13: Emails – A/B Testing

Lecture 14: Emails – Rendering Tests

Lecture 15: Emails – Preferences

Lecture 16: Emails – Unsubscribe

Lecture 17: Emails – Email Templates

Lecture 18: Emails – List Emails

Lecture 19: Engagement Studio

Lecture 20: Forms – Forms

Lecture 21: Forms – Form Handlers

Lecture 22: Landing Pages – Landing Pages & Layout Templates

Lecture 23: Landing Pages – Multivariate Tests

Lecture 24: Search – Keywords

Lecture 25: Search – Competitors

Lecture 26: Search – Paid Search

Lecture 27: Segmentation – Lists #1

Lecture 28: Segmentation – Lists #2

Lecture 29: Recommendations: Segmentation List Strategies

Lecture 30: Segmentation – Rules

Lecture 31: Segmentation – Tags

Lecture 32: Segmentation – Profiles

Lecture 33: Social

Lecture 34: Site Search

Lecture 35: Recommendations: Process for Creating Marketing Assets

Chapter 2: Admin

Lecture 1: Overview

Lecture 2: Automation Settings – Page Actions

Lecture 3: Automation Settings – Lead Scoring

Lecture 4: Automation Settings – Scoring Categories

Lecture 5: Visitor Filters

Lecture 6: Connectors

Lecture 7: Configure Fields

Lecture 8: Import

Lecture 9: Recycle Bin

Lecture 10: Security Setup

Lecture 11: System Emails

Lecture 12: User Management – Users

Lecture 13: User Management – User Group

Lecture 14: User Management – Editing Sessions

Chapter 3: Prospects

Lecture 1: Prospect List

Lecture 2: One-to-One Emails

Lecture 3: Prospect Accounts

Lecture 4: Visitors

Chapter 4: Reports

Lecture 1: Campaigns

Lecture 2: Connected Apps, Conversion, Lifecycle, Content, and Emails

Lecture 3: Forms

Lecture 4: Landing Pages

Lecture 5: Social, Opportunities, and Scoring Categories

Chapter 5: Resources to Prep for a Pardot Exam

Lecture 1: Study Materials

Instructors

Pardot Penny
The Pardot Expert

Rating Distribution

1 stars: 6 votes
2 stars: 18 votes
3 stars: 27 votes
4 stars: 63 votes
5 stars: 76 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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