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The Complete Marketing Attribution Course

Marketing

Rating4.3
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The Complete Marketing Attribution Course, available at $54.99, has an average rating of 4.25, with 15 lectures, 4 quizzes, based on 244 reviews, and has 787 subscribers.

You will learn about You'll understand the most common attribution models You'll be able to select the best attribution model for your organization Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance This course is ideal for individuals who are Marketers who want to understand more about marketing attribution and their marketing strategy or Marketing analysts or Anyone interested in marketing analytics and marketing attribution! It is particularly useful for Marketers who want to understand more about marketing attribution and their marketing strategy or Marketing analysts or Anyone interested in marketing analytics and marketing attribution!.

Enroll now: The Complete Marketing Attribution Course

Summary

Title: The Complete Marketing Attribution Course

Price: $54.99

Average Rating: 4.25

Number of Lectures: 15

Number of Quizzes: 4

Number of Published Lectures: 15

Number of Published Quizzes: 4

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

  • You'll understand the most common attribution models
  • You'll be able to select the best attribution model for your organization
  • Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance

Who Should Attend

  • Marketers who want to understand more about marketing attribution and their marketing strategy
  • Marketing analysts
  • Anyone interested in marketing analytics and marketing attribution!

Target Audiences

  • Marketers who want to understand more about marketing attribution and their marketing strategy
  • Marketing analysts
  • Anyone interested in marketing analytics and marketing attribution!

In just a few hours, master a critical concept of marketing analytics: marketing attribution

We’ll start with the basics:

  • Understanding digital marketing channels
  • Defining the common marketing attribution models:
    • last touch (last click)
    • first touch (first click)
    • multi-touch models: position based, linear, and decay

and work our way up to advanced topics like:

  • Selecting the best attribution model for your business
  • Understanding how offline marketing and view-through value factor into marketing attribution

This course will also show you how to implement attribution models – from tracking parameters through analyzing the impact of different models in Google Analytics.

Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.

Course Curriculum

Chapter 1: Welcome!

Lecture 1: Welcome!

Chapter 2: Marketing Attribution Basics

Lecture 1: Typical Marketing Channels

Lecture 2: What is Marketing Attribution?

Lecture 3: Marketing Attribution Models

Lecture 4: Marketing Attribution Models – Quiz Solutions

Lecture 5: Selecting an Attribution Model

Lecture 6: Selecting an Attribution Model – Quiz Solutions

Chapter 3: Implementation – Tracking and Measuring Marketing Attribution

Lecture 1: Tracking Attribution

Lecture 2: Tracking Attribution – Quiz Solutions

Lecture 3: Google Migrates to Google Analytics 4

Lecture 4: Marketing Analytics in Google Analytics

Chapter 4: Extensions

Lecture 1: Marketing Analytics – Advanced, Part I

Lecture 2: Marketing Analytics – Advanced, Part II

Lecture 3: Extensions

Chapter 5: Wrap Up

Lecture 1: Wrap Up

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 7 votes
  • 3 stars: 36 votes
  • 4 stars: 91 votes
  • 5 stars: 109 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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