The Complete SEO Course From Beginner To Professional 2023

The Complete SEO Course From Beginner To Professional 2023, available at $84.99, has an average rating of 4.57, with 107 lectures, 6 quizzes, based on 1503 reviews, and has 7716 subscribers.

You will learn about Complete SEO training from an industry veteran with over 16 years experience The modern strategies and tactics being used by big agencies and winning websites An in-depth understanding of how search engines crawl, render and index websites Modern techniques that can be applied to WordPress, Shopify, Magento and popular content management systems Best practise technical SEO so search engine can easily discover, understand and rank your pages In-depth keyword research tools and techniques to discover new opportunities How to optimise your on-page content to rank well in Google Research your competitors strengths and weaknesses How to forecast and assign a value to organic SEO traffic Perform an SEO technical, content and link audit Link acquisition through digital PR and link acquisition Whitehat and blackhat SEO principles This course is ideal for individuals who are Agency staff looking to upskill or Business owners wanting to understand SEO or Bloggers that want to get the edge or Website owners that want to rank or In-house digital marketers or Search Engine Optimisation beginners or experts or Anyone looking to get started in SEO or digital marketing It is particularly useful for Agency staff looking to upskill or Business owners wanting to understand SEO or Bloggers that want to get the edge or Website owners that want to rank or In-house digital marketers or Search Engine Optimisation beginners or experts or Anyone looking to get started in SEO or digital marketing.

Enroll now: The Complete SEO Course From Beginner To Professional 2023

Summary

Title: The Complete SEO Course From Beginner To Professional 2023

Price: $84.99

Average Rating: 4.57

Number of Lectures: 107

Number of Quizzes: 6

Number of Published Lectures: 107

Number of Published Quizzes: 6

Number of Curriculum Items: 113

Number of Published Curriculum Objects: 113

Original Price: £199.99

Quality Status: approved

Status: Live

What You Will Learn

Complete SEO training from an industry veteran with over 16 years experience
The modern strategies and tactics being used by big agencies and winning websites
An in-depth understanding of how search engines crawl, render and index websites
Modern techniques that can be applied to WordPress, Shopify, Magento and popular content management systems
Best practise technical SEO so search engine can easily discover, understand and rank your pages
In-depth keyword research tools and techniques to discover new opportunities
How to optimise your on-page content to rank well in Google
Research your competitors strengths and weaknesses
How to forecast and assign a value to organic SEO traffic
Perform an SEO technical, content and link audit
Link acquisition through digital PR and link acquisition
Whitehat and blackhat SEO principles

Who Should Attend

Agency staff looking to upskill
Business owners wanting to understand SEO
Bloggers that want to get the edge
Website owners that want to rank
In-house digital marketers
Search Engine Optimisation beginners or experts
Anyone looking to get started in SEO or digital marketing

Target Audiences

Agency staff looking to upskill
Business owners wanting to understand SEO
Bloggers that want to get the edge
Website owners that want to rank
In-house digital marketers
Search Engine Optimisation beginners or experts
Anyone looking to get started in SEO or digital marketing

***This course is still under construction with new content being added most weeks, meaning you can get on board early at a reduced price!***

Do you want to learn Search Engine Optimisation (SEO)?
Are you struggling to get rankings and find reliable information online?
Working in digital marketing and want to take your skills to the next level?

Thank you for joining us as we build: The Complete SEO Course From Beginner To Professional (2023).

We’ve committed to making this the most comprehensive SEO course you’ll find online. It will take you from an absolute beginner to an effective SEO practitioner with an advanced understanding of search engines.

The course was designed from the ground up by Mark Williams-Cook, an SEO veteran with 17 years of agency experience getting rankings for clients such as Expedia, SEMrush, and Hitachi, training hundreds of people to do SEO at events such as BrightonSEO as well as building, ranking and selling his own web businesses.

Not only will you get an in-depth understanding of how search engines work but you’ll also get the most up-to-date information on the strategies and tactics being used at the most successful SEO agencies.

Who is this course for?

This course is for anyone, at any level of SEO from absolute novices to agency specialists looking to enhance their skill set.

Digital marketers
Agency staff
In-house marketers / SEOs
Bloggers
Copywriters
Business owners
Marketing strategists

What does this course cover?

A framework approach to SEO:Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. That’s how you rank #1!

Technical SEO:We’ll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.

Content SEO:You’ll learn about keyword and intent research, how to plan your content to avoid common issues such as cannibilisation, and most importantly a proven process to optimise your website content to give it the best possible chance of ranking.

Link building:Links are still one of the most important ranking factors in Google. We’ll go through the details of different link-building strategies, tactics, and tools.

What tools do you cover?

In this course, we will give you an insight into using tools such as:

RankMath SEO Plugin
Screaming Frog
Sitebulb
SEMrush
Majestic
AlsoAsked
Keywords Everywhere
AnswerThePublic
Google Trends

Course Curriculum

Chapter 1: Why take this course and who is it for?

Lecture 1: Course introduction

Chapter 2: An overview of SEO

Lecture 1: Search engine optimisation overview

Lecture 2: Types of search result

Lecture 3: Search engine algorithms

Lecture 4: Thinking like Google

Lecture 5: The golden rule of SEO

Chapter 3: Crawling your own website

Lecture 1: HTML, CSS and Javascript primer

Lecture 2: View source and the DOM

Lecture 3: Crawling and indexing

Lecture 4: The site: and intitle: operator

Lecture 5: Anatomy of a web address

Chapter 4: Crawling, indexing and domain basics

Lecture 1: Screaming Frog Introduction

Lecture 2: Installing Screaming Frog and running your first crawl

Lecture 3: Crawling and rendering

Lecture 4: HTTP response codes

Chapter 5: HTTP response codes and redirects

Lecture 1: Auditing status (response) codes

Lecture 2: 301 permanent redirects

Lecture 3: 301 redirect depth

Lecture 4: 302 temporary redirects

Lecture 5: 302 and 307 redirects

Lecture 6: Soft 404s

Lecture 7: 503 Service Unavailable response code

Chapter 6: Controlling crawling and indexing

Lecture 1: Robots.txt introduction

Lecture 2: User-agents

Lecture 3: Crawling with different user-agents

Lecture 4: Dealing with 403 errors when crawling

Lecture 5: Google Search Console introduction

Lecture 6: Adding and verifying Google Search Console

Lecture 7: URL Inspection Tool

Lecture 8: Noindex tag

Chapter 7: Managing crawl budget

Lecture 1: Crawl budget

Lecture 2: Crawl-delay and crawl speed

Lecture 3: Robots.txt vs Noindex usage

Lecture 4: Low-value pages and crawling

Chapter 8: Auditing crawling and indexing

Lecture 1: Installing Sitebulb and running your first crawl

Lecture 2: Testing robots.txt rules

Lecture 3: Noindex and Robots.txt together

Lecture 4: Quickly removing pages from Google

Lecture 5: Advanced robots.txt

Lecture 6: Auditing robots.txt coverage

Chapter 9: Canonical tags

Lecture 1: Canonical tags

Lecture 2: When to use canonical tags

Lecture 3: Other canonical tag uses

Lecture 4: Canonical tag best practises

Lecture 5: Internationalisation

Lecture 6: Auditing canonical tags with Sitebulb

Chapter 10: Internationalisation and Hreflang

Lecture 1: Hreflang tags

Lecture 2: Hreflang tag best practise

Lecture 3: Auditing hreflang tags

Lecture 4: Domain selection for international SEO

Lecture 5: Geo-IP redirects

Chapter 11: Nofollow tags

Lecture 1: Rel nofollow attribute

Lecture 2: Types of rel nofollow

Chapter 12: Page Experience

Lecture 1: Speed, performance and UX

Lecture 2: Mobile-friendly SEO

Lecture 3: HTTPS

Lecture 4: Implementing and checking HTTPS

Lecture 5: Intrusive interstitials

Lecture 6: Safe browsing

Lecture 7: Safe browsing update

Lecture 8: Real-time monitoring

Lecture 9: Core Web Vitals

Lecture 10: Lab testing Core Web Vitals

Lecture 11: Field data and the CrUX report

Lecture 12: Field data in GSC

Chapter 13: Internal linking

Lecture 1: PageRank and linking

Lecture 2: Internal linking and anchor text

Lecture 3: Auditing internal anchor text

Lecture 4: Linking from important pages

Chapter 14: Structured data

Lecture 1: Introduction to Mike Ciffone

Lecture 2: Introduction to structured data

Lecture 3: Getting started with Schema.org

Lecture 4: Google's SERP feature gallery

Lecture 5: Writing Structured Data

Chapter 15: More Technical SEO to come!

Lecture 1: Intermission

Chapter 16: On-page SEO

Lecture 1: On-page SEO

Lecture 2: Optimising page titles

Lecture 3: Auditing page titles and canonical issues

Instructors

Mark Williams-Cook
SEO Director

Rating Distribution

1 stars: 9 votes
2 stars: 10 votes
3 stars: 88 votes
4 stars: 413 votes
5 stars: 983 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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