The Digital Advertising Masterclass 2024

Course Curriculum

Chapter 1: Introduction

Lecture 1: What Is Digital Advertising

Lecture 2: Why Digital Advertising Works

Lecture 3: Facebook Ads vs Google Ads

Lecture 4: How To Get Attention On Social Media

Chapter 2: Facebook Ads

Lecture 1: Facebook Ads Explained

Lecture 2: Getting Started

Lecture 3: Campaign Setup

Lecture 4: Ads Structure

Lecture 5: Advantage Campaign Budget

Lecture 6: Install Meta Pixel

Lecture 7: Optimisation & Delivery

Lecture 8: Audience

Lecture 9: Placements

Lecture 10: Create DCT Ad

Lecture 11: Verify Instagram Account

Lecture 12: Add 2 Primary Texts + Headlines

Lecture 13: Review & Publish

Lecture 14: Important Stats

Lecture 15: Extract Winning Ads

Lecture 16: DCT with Winners

Lecture 17: Strategies Overview

Lecture 18: Problem & Solution

Lecture 19: Them VS Us

Lecture 20: Statistics

Lecture 21: Testimonials

Lecture 22: Features Point-Out

Lecture 23: Benefits Overlay

Lecture 24: Founder's Story

Lecture 25: Unboxing

Lecture 26: Before & After

Lecture 27: 3 Reasons Why

Lecture 28: Ads Manager Overview

Lecture 29: Columns

Lecture 30: Audiences

Lecture 31: Banned Ads/Accounts

Chapter 3: Facebook Ecommerce Ads

Lecture 1: Preparations

Lecture 2: Create Ad Campaign

Lecture 3: Install Meta Pixel

Lecture 4: Create Ad Set

Lecture 5: Create DCT Ad

Lecture 6: Add Creatives

Lecture 7: Add Primary Texts + Headlines

Lecture 8: Important Stats

Lecture 9: Extract Winning Ad

Lecture 10: DCT With Winners

Chapter 4: Google Ads

Lecture 1: Google Ads Explained

Lecture 2: Google Ads Strategies

Lecture 3: Google Ads Setup

Lecture 4: Shopping Ads Explained

Lecture 5: Connect Google Merchant Center (Shopify)

Lecture 6: Connect Google Merchant Center (WooCommerce)

Lecture 7: Shopping Ad’s Structure

Lecture 8: Target ROAS

Lecture 9: Maximize Clicks

Lecture 10: Manual CPC

Lecture 11: Daily Budget

Lecture 12: Targeting

Lecture 13: Product Segmentation Explained

Lecture 14: Segment Products

Lecture 15: Shopping Optimizations

Lecture 16: Search Ads Explained

Lecture 17: Conversion Tracking

Lecture 18: Keyword Research Explained

Lecture 19: Keyword Research Method

Lecture 20: Search Ads Setup

Lecture 21: Keywords & Ads

Lecture 22: Keywords Management

Lecture 23: Ad Rank

Lecture 24: Quality Score

Lecture 25: Performance Max Ads Explained

Lecture 26: PMax Preparations

Lecture 27: PMax Ads Setup

Lecture 28: Optimization Score

Lecture 29: No Impressions

Lecture 30: Only Impressions

Lecture 31: Only Clicks

Lecture 32: Only ATC

Lecture 33: Low CR

Lecture 34: Spy on Competitors

Lecture 35: Ad Rules

Chapter 5: Sales Psychology

Lecture 1: Reciprocity

Lecture 2: Curiosity

Lecture 3: Scarcity

Lecture 4: Social Proof

Lecture 5: Buyer Persona

Chapter 6: Instagram Ads

Lecture 1: Instagram Ads Explained

Lecture 2: Set Up Your Advertising Account

Lecture 3: Promote Post Ad