The Essentials of Growth Marketing

The Essentials of Growth Marketing, available at Free, has an average rating of 4.5, with 20 lectures, based on 20 reviews, and has 975 subscribers.

You will learn about The core of Growth Marketing Get a full overview of all the marketing channels you can use Understand what skills are required for Growth Marketers How to implement the growth process to improve the efficiency to grow the business Prioritise idea using the ICE scoring framework How to set up growth tests The role of data analysis for continuous improvement How to run growth meetings and when to have which ones. Learn about the jobs-to-be-done framework and customer personas How to think like a scientist to work objectively The difference between vanity metrics and meaningful metrics What the pirate funnel is and how to use it This course is ideal for individuals who are People new to Growth Marketing, Digital Marketing or Growth Hacking or Growth marketers that want to brush up their fundementals It is particularly useful for People new to Growth Marketing, Digital Marketing or Growth Hacking or Growth marketers that want to brush up their fundementals.

Enroll now: The Essentials of Growth Marketing

Summary

Title: The Essentials of Growth Marketing

Price: Free

Average Rating: 4.5

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

The core of Growth Marketing
Get a full overview of all the marketing channels you can use
Understand what skills are required for Growth Marketers
How to implement the growth process to improve the efficiency to grow the business
Prioritise idea using the ICE scoring framework
How to set up growth tests
The role of data analysis for continuous improvement
How to run growth meetings and when to have which ones.
Learn about the jobs-to-be-done framework and customer personas
How to think like a scientist to work objectively
The difference between vanity metrics and meaningful metrics
What the pirate funnel is and how to use it

Who Should Attend

People new to Growth Marketing, Digital Marketing or Growth Hacking
Growth marketers that want to brush up their fundementals

Target Audiences

People new to Growth Marketing, Digital Marketing or Growth Hacking
Growth marketers that want to brush up their fundementals

Hello, I’m Robert, and I’m excited to welcome you to the Growth Marketing course.

In this program, we’ll delve into various facets of growth marketing to equip you with the skills and knowledge needed to excel in the field.

This course is aimed at people who are new to growth marketing. I’ll try and cut through the buzzwords and explain things with simple language and frameworks. If you’re thinking of jumping into the world of growth marketing or want to brush up your skills, this course is for you.

We’ll touch on what skills you need and what channels are there to master
We’ll go through the growth processes that help us improve and make us a bit more scientific in our approach
And well look at techniques and frameworks to be more data driven and customer focused
We’ll go through how to approach work like a scientist
The role of analytics and how to progress your skills
We’ll look at different customer frameworks like jobs-to-be done and customer personas
We’ll break down the skills required to be a growth marketer
We’ll also look at the different channels to grow your business
And techniques on how to select the right channels

By the end of this course, you’ll not only have a solid grasp of growth marketing principles but also the practical skills to implement them effectively in real-world scenarios. Let’s embark on this journey together and elevate your proficiency in the dynamic field of growth marketing.

Course Curriculum

Chapter 1: Getting Started

Lecture 1: Introduction to Growth Marketing

Lecture 2: The Pirate Funnel

Chapter 2: Marketing Channels & Skills

Lecture 1: Skills used in Growth Marketing

Lecture 2: Generalist, Specialist or T-Shaped Marketers

Lecture 3: Marketing Channels overview

Lecture 4: How to select the right marketing channels – Bullseye Framework

Chapter 3: Running the right growth processes

Lecture 1: Overview of the Growth Process

Lecture 2: Brainstorming for new ideas

Lecture 3: Prioritising list of ideas using ICE framework

Lecture 4: Prioritising: ICE Framework example in practice

Lecture 5: Setting up and tracking Growth Tests

Lecture 6: Analysing results using a structured Test Result template

Lecture 7: Growth Meetings – What, when, how

Chapter 4: Having a Growth and Data-driven Mindset

Lecture 1: Thinking like a scientist

Lecture 2: Data Analytics in a nutshell

Lecture 3: Cultivating a Growth Mindset

Lecture 4: Vanity metrics vs Meaningful metrics – What to look out for

Chapter 5: Bring Customer-focused

Lecture 1: Balancing customer experience and growth performance

Lecture 2: Understanding customer problems with Jobs-to-be-done Framework

Lecture 3: Creating customer personas

Instructors

Robert Philp
Head of Growth, ex Deloitte Consultant

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 9 votes
5 stars: 10 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu