The Fundamentals of Branding in Luxury

The Fundamentals of Branding in Luxury, available at $54.99, has an average rating of 4, with 7 lectures, based on 127 reviews, and has 667 subscribers.

You will learn about Understand the origins of luxury and its meaning and definition Engage in a conversation about Luxury and fashion brands as well as Haute Couture Get familiar with the big names of luxury and fashion and their inventions Master the specificity of branding within fashion and couture Apply the key marketing concepts of emblematic Luxury houses to your Brand This course is ideal for individuals who are Those that want to start their own premium or luxury brand or Those looking to start a career in luxury/marketing/premium fields without prior knowledge or Marketing students and graduates looking to advance their knowledge or Students in fashion design / design industries who wish to learn more about luxury or Marketing specialists It is particularly useful for Those that want to start their own premium or luxury brand or Those looking to start a career in luxury/marketing/premium fields without prior knowledge or Marketing students and graduates looking to advance their knowledge or Students in fashion design / design industries who wish to learn more about luxury or Marketing specialists.

Enroll now: The Fundamentals of Branding in Luxury

Summary

Title: The Fundamentals of Branding in Luxury

Price: $54.99

Average Rating: 4

Number of Lectures: 7

Number of Published Lectures: 7

Number of Curriculum Items: 7

Number of Published Curriculum Objects: 7

Original Price: $109.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the origins of luxury and its meaning and definition
Engage in a conversation about Luxury and fashion brands as well as Haute Couture
Get familiar with the big names of luxury and fashion and their inventions
Master the specificity of branding within fashion and couture
Apply the key marketing concepts of emblematic Luxury houses to your Brand

Who Should Attend

Those that want to start their own premium or luxury brand
Those looking to start a career in luxury/marketing/premium fields without prior knowledge
Marketing students and graduates looking to advance their knowledge
Students in fashion design / design industries who wish to learn more about luxury
Marketing specialists

Target Audiences

Those that want to start their own premium or luxury brand
Those looking to start a career in luxury/marketing/premium fields without prior knowledge
Marketing students and graduates looking to advance their knowledge
Students in fashion design / design industries who wish to learn more about luxury
Marketing specialists

Luxury Marketing 101 is the ideal first interaction with the Luxury and fashion industry. Understanding the roots of Luxury and how it is now linked to a prosperous business field is key.

Luxury Marketing 101 course will guide you through the prestigious codes of Luxury, the typology of Luxury perceptions and the birth of the only business sector that is not affected by any economical crisis.

There are many names to describe Luxury but only one experience. The world of Luxury is in the midst of a renaissance. Sophisticated and thought-provoking, it seeks to re-evaluate tradition, challenge old assumptions and reimagine the future.

And what about marketing? Some will say true Luxury Houses don’t use marketing. What is the most powerful marketing strategies had been created to create this highly desired field that is Luxury? All of this is explained for you in this course.

Few companies have truly embodied Luxury and made the name synonymous with high quality. How did they do it? How marketing influenced their success? Chanel, Lanvin, Poiret, in this course, we will reveal their success recipes and their transformation into iconic Brands and empires.

With Luxury Marketing 101 course, your goals are:

– To engage proficiently in the conversation about Luxury Brands and the Luxury fashion industry

– To learn about the luxury field and get inspired for your own career in marketing

– Get familiar with the big names and their success stories and get inspired for your own Brand

Following the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.

Course Curriculum

Lecture 1: Before You Start

Lecture 2: Pre-Opening

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: About Audrey

Chapter 2: Introduction to Luxury

Lecture 1: The Origins of Luxury

Lecture 2: Branding in Luxury – Focus on Haute Couture

Chapter 3: Thank You

Lecture 1: Thank You

Instructors

Audrey Kabla
Communication and Branding Specialist – Luxury, Fashion, Art

Rating Distribution

1 stars: 3 votes
2 stars: 8 votes
3 stars: 22 votes
4 stars: 34 votes
5 stars: 60 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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