The Marketing Blueprint: Mastering Fundamentals Online

The Marketing Blueprint: Mastering Fundamentals Online, available at $19.99, has an average rating of 4.55, with 13 lectures, based on 54 reviews, and has 7007 subscribers.

You will learn about Understand basic concepts and definitions of marketing Learn various marketing philosophies Gain knowledge about various stages of PLC and strategies to be employed during each stage Understand the process of new product development to cater to customer needs Acquire knowledge about consumer behaviour and consumer buying process Improve knowledge about various tools of promotion-mix To get familiar with branding and packaging decisions To learn about various pricing strategies and decisions This course is ideal for individuals who are Management students pursuing BBA and MBA course studying the subject of marketing or Research scholars pursuing Ph.D. in the domain of marketing or Marketing professionals and practitioners who want to nurture their marketing skills or Entrepreneurs who want to gain insight into marketing concepts and their applications in business world It is particularly useful for Management students pursuing BBA and MBA course studying the subject of marketing or Research scholars pursuing Ph.D. in the domain of marketing or Marketing professionals and practitioners who want to nurture their marketing skills or Entrepreneurs who want to gain insight into marketing concepts and their applications in business world.

Enroll now: The Marketing Blueprint: Mastering Fundamentals Online

Summary

Title: The Marketing Blueprint: Mastering Fundamentals Online

Price: $19.99

Average Rating: 4.55

Number of Lectures: 13

Number of Published Lectures: 13

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: ₹799

Quality Status: approved

Status: Live

What You Will Learn

Understand basic concepts and definitions of marketing
Learn various marketing philosophies
Gain knowledge about various stages of PLC and strategies to be employed during each stage
Understand the process of new product development to cater to customer needs
Acquire knowledge about consumer behaviour and consumer buying process
Improve knowledge about various tools of promotion-mix
To get familiar with branding and packaging decisions
To learn about various pricing strategies and decisions

Who Should Attend

Management students pursuing BBA and MBA course studying the subject of marketing
Research scholars pursuing Ph.D. in the domain of marketing
Marketing professionals and practitioners who want to nurture their marketing skills
Entrepreneurs who want to gain insight into marketing concepts and their applications in business world

Target Audiences

Management students pursuing BBA and MBA course studying the subject of marketing
Research scholars pursuing Ph.D. in the domain of marketing
Marketing professionals and practitioners who want to nurture their marketing skills
Entrepreneurs who want to gain insight into marketing concepts and their applications in business world

Marketing is a fundamental part of every business. Businesses across every industry depend on marketing professionals to create brand awareness and increase sales of their products or services. The objective of this course is to familiarize you with the basic concepts and principles of marketing and to develop your conceptual and analytical skills to be able to manage marketing operations of a business firm. After finishing this course, you will be aware about key fundamental aspects of marketing management. This course consists of five sections namely; introduction, consumer behavior, promotional strategies, pricing & positioning and product development & differentiation and explores all the dimensions to develop a more rounded understanding of marketing management. This course is an attempt to help academicians, students, research scholars and marketing professionals to understand the concepts of marketing management in a systematic manner. If you are a student of BBA/MBA course or pursuing research in marketing domain, this course will provide you deep insight into the fundamentals of marketing management. So what are you waiting for, just click on the enroll button and learn fundamentals of marketing management. You will surely have a great learning experience. I am eagerly waiting to see you all in the course.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Marketing

Lecture 2: Nature and Scope of Marketing

Lecture 3: Marketing Philosophies

Chapter 2: Consumer Buying Behaviour

Lecture 1: Consumer Buying Behaviour

Chapter 3: Product Development and Differentiation

Lecture 1: New Product Development

Lecture 2: Product Life Cycle

Lecture 3: Product Differentiation

Lecture 4: Packaging

Chapter 4: Pricing and Positioning

Lecture 1: Pricing decisions and Strategies

Lecture 2: Product Positioning

Chapter 5: Promotional Strategies

Lecture 1: Advertising

Lecture 2: Personal Selling

Lecture 3: Sales Promotion

Instructors

Rohit Bansal
Academician| Author| Editor| Speaker| Counselor

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 5 votes
4 stars: 22 votes
5 stars: 24 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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