The Music Publicity Insider's Guide

The Music Publicity Insider's Guide, available at $19.99, has an average rating of 3.69, with 20 lectures, based on 8 reviews, and has 102 subscribers.

You will learn about By the end of this course, you will be able to take your unique musical identity and craft it into an idea the media will love You will understand what life is like from a journalist's perspective and use that knowledge to serve their real needs and get more press as a result You will impress your friends and business connections with the wave of free media exposure that seems to effortlessly come your way This course is ideal for individuals who are Self-promoting, independent musicians or Aspiring music publicists or Established music PR pros It is particularly useful for Self-promoting, independent musicians or Aspiring music publicists or Established music PR pros.

Enroll now: The Music Publicity Insider's Guide

Summary

Title: The Music Publicity Insider's Guide

Price: $19.99

Average Rating: 3.69

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

By the end of this course, you will be able to take your unique musical identity and craft it into an idea the media will love
You will understand what life is like from a journalist's perspective and use that knowledge to serve their real needs and get more press as a result
You will impress your friends and business connections with the wave of free media exposure that seems to effortlessly come your way

Who Should Attend

Self-promoting, independent musicians
Aspiring music publicists
Established music PR pros

Target Audiences

Self-promoting, independent musicians
Aspiring music publicists
Established music PR pros

Learn How to Craft News Hooks and Story Ideas That Land You Mega Media Exposure!

To really get the media exposure you deserve, you must get inside the heads of journalists, bloggers, and music reviewers. You need to understand life from their perspective and what gets their attention (as well as what ticks them off).

Only then can you craft the news hooks and story ideas that will lead to mega exposure for your music.

Here’s what you get inside this course:

Lesson 1— Your Expanded Definition of Journalism and the Media. We start with an important overview of what media and publicity are, and how the landscape has vastly changed in recent years.

Lesson 2 — An Insider’s View of the Music Media. Here I reveal what I learned during my 10 years running a music magazine. These are the crucial perspectives most self-promoters completely miss. Once you know what matters most to journalists, you’ll get a LOT more press.

Lesson 3 — The Power of PR Headlines and Subheads. In this lesson we take a deep dive into “news hooks” and “story ideas.” I critique several press release headlines to show you how to distill the essence of your pitch into as few words as possible.

Lesson 4 — The “Indirect Method” of Media Exposure. Very few “experts” teach this method of getting publicity, especially in the music world. If you truly put this untapped technique into action, you would double or triple your media exposure.

Lesson 5 — Twelve Questions to Help You Uncover Stellar News Hooks. Sometimes artists are too close to themselves to see all the media-friendly aspects of their lives and careers. Use these 12 simple worksheet questions to uncover the hidden gold in your story.

The bulk of the course is delivered via audio lessons with accompanying worksheets.

Course Curriculum

Chapter 1: Your Expanded Definition of Journalism and the Media

Lecture 1: Welcome to Music Publicity Insider's Guide

Lecture 2: Important Info About the Course

Lecture 3: Your Music Publicity Worksheets

Lecture 4: Lesson 1 Audio

Lecture 5: Lesson 1 Questions

Chapter 2: An Insider's View of the Music Media

Lecture 1: Lesson 2 Introduction

Lecture 2: Lesson 2 Audio

Lecture 3: Lesson 2 Questions

Chapter 3: The Power of PR Headlines and Subheads

Lecture 1: Lesson 3 Introduction

Lecture 2: Lesson 3 Audio, Part 1

Lecture 3: Lesson 3 Audio, Part 2

Lecture 4: Lesson 3 Questions

Chapter 4: The "Indirect Method" of Media Exposure

Lecture 1: Lesson 4 Introduction

Lecture 2: Lesson 4 Audio

Lecture 3: Lesson 4 Questions

Chapter 5: Twelve Questions to Help You Uncover Stellar News Hooks

Lecture 1: Lesson 5 Introduction

Lecture 2: Lesson 5 Audio

Lecture 3: Lesson 5 Questions

Chapter 6: Bonus Lesson

Lecture 1: 10 Things to Do AFTER You Get Media Coverage

Lecture 2: Final Thoughts From Bob

Instructors

Bob Baker
Author, Teacher, Speaker

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 0 votes
4 stars: 2 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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